A unique selling proposition (USP) in advertising is a unique characteristic that distinguishes a product or service from other similar offers on the market. It is a special feature or advantage that attracts the attention of the target group and helps to differentiate and favour the advertised product or service from other offers.
A unique selling point can be, for example, a special quality, an innovative design, a special process, a particular material, a special service or a unique function that distinguishes a product from other similar products and thus offers added value for the customer.
In advertising, a unique selling proposition is often placed in the foreground and emphasised in order to arouse the interest of the target group and motivate them to buy the advertised product or service. A good unique selling proposition can help a company stand out from its competitors, increase brand awareness and ultimately boost sales.
