{"id":7446,"date":"2023-02-16T08:13:15","date_gmt":"2023-02-16T08:13:15","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?post_type=avada_faq&#038;p=7446"},"modified":"2024-02-15T15:12:41","modified_gmt":"2024-02-15T14:12:41","slug":"call-to-action-cta","status":"publish","type":"avada_faq","link":"https:\/\/vh-crossmedia.de\/en\/lexikon\/call-to-action-cta\/","title":{"rendered":"Call-To-Action (CTA)"},"content":{"rendered":"<p>\"Call-To-Action\" (CTA) is a term used in web design and online marketing that refers to a prompting call to action on a website or landing page. It is an element on a website that serves to encourage the user to perform a specific action.<\/p>\n<p>For example, a CTA can be a button that prompts the user to buy a product, sign up for a newsletter, download a demo or get in touch. The placement, design and text of the CTA element should be designed in such a way that it attracts the user's attention and motivates them to perform the desired action.<\/p>\n<p>A well-designed CTA can help to improve the conversion rate of a website as it directly prompts the user to take an action and shows them the next step towards a goal. It is important that the CTA is clear and concise and that it stands out from other elements on the page to attract the user's attention. In addition, the CTA should be tailored to the target group and the goal of the website in order to achieve the desired action.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8222;Call-To-Action&#8220; (CTA) ist ein Begriff aus dem Webdesign und Online-Marketing,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":9499,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[69],"class_list":["post-7446","avada_faq","type-avada_faq","status-publish","format-standard","has-post-thumbnail","hentry","faq_category-c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call-To-Action (CTA) - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vh-crossmedia.de\/en\/lexicon\/call-to-action-cta\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call-To-Action (CTA) - 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