Corporate identity (CI) describes the overall image of a company or organisation and, in addition to corporate design (CD), also includes other aspects such as the corporate mission statement, the communication strategy and the behaviour of employees.<\/p>\n
Corporate design is an important part of corporate identity and includes the visual representation of the company, such as the logo, colours, fonts and imagery. Web design and graphic design also play an important role here, as they ensure the visual realisation of the corporate design on digital and printed materials.<\/p>\n
However, corporate identity goes beyond the visual appearance and also encompasses the values, goals and behaviour of the company. It also includes the communication strategy, which defines the language and tonality rules for corporate communication.<\/p>\n
In summary, it can be said that corporate identity describes the overall image of the company, which is made up of various elements such as corporate design, communication strategy and employee behaviour. Web design and graphic design are important building blocks for the realisation of the corporate design and contribute to the company communicating a clear and uniform identity both internally and externally.<\/p>","protected":false},"excerpt":{"rendered":"
Corporate Identity (CI) beschreibt das Gesamtbild eines Unternehmens oder einer […]<\/p>\n","protected":false},"author":1,"featured_media":9499,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[69],"class_list":["post-7460","avada_faq","type-avada_faq","status-publish","format-standard","has-post-thumbnail","hentry","faq_category-c"],"yoast_head":"\n