{"id":7568,"date":"2023-02-16T11:51:20","date_gmt":"2023-02-16T11:51:20","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?post_type=avada_faq&#038;p=7568"},"modified":"2023-02-16T11:51:20","modified_gmt":"2023-02-16T11:51:20","slug":"seo-search-engine-optimization","status":"publish","type":"avada_faq","link":"https:\/\/vh-crossmedia.de\/en\/lexikon\/seo-search-engine-optimization\/","title":{"rendered":"SEO \/ Search Engine Optimisation"},"content":{"rendered":"<p>\"SEO\" stands for \"Search Engine Optimisation\" and refers to the practice of optimising a website to improve its visibility and positioning in the organic search results of search engines such as Google. The aim is to place the website at the top of the search results for relevant search terms and phrases in order to generate more organic traffic.<\/p>\n<p>Web designers also play an important role in the implementation of SEO. They must ensure that the website is designed in such a way that it is easy to read for both search engines and users. This includes aspects such as the structure of the website, the use of headings, the organisation of content and the optimisation of images and videos. A user-friendly website structure and navigation structure can also help users stay on the website longer and become repeat visitors, which can also improve search engine rankings.<\/p>\n<p>However, it is important to note that SEO encompasses more than just web design. Other important factors include content quality, backlink structure, website speed and adherence to search engine best practices and guidelines. <\/p>","protected":false},"excerpt":{"rendered":"<p>&#8222;SEO&#8220; steht f\u00fcr &#8222;Search Engine Optimization&#8220; und bezieht sich auf  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":9499,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[84],"class_list":["post-7568","avada_faq","type-avada_faq","status-publish","format-standard","has-post-thumbnail","hentry","faq_category-s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO \/ Search Engine Optimization - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vh-crossmedia.de\/en\/lexicon\/seo-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \/ Search Engine Optimization - vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"og:description\" content=\"&#8222;SEO&#8220; steht f\u00fcr &#8222;Search Engine Optimization&#8220; und bezieht sich auf [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vh-crossmedia.de\/en\/lexicon\/seo-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/02\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/\",\"name\":\"SEO \\\/ Search Engine Optimization - vh-crossmedia | Volker Heupel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg\",\"datePublished\":\"2023-02-16T11:51:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg\",\"contentUrl\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg\",\"width\":1920,\"height\":1402,\"caption\":\"Volker Heupel | vh-crossmedia: Informationen zum Thema Grafik- und Webdesign von A bis Z in meinem Design-Lexikon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/seo-search-engine-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/vh-crossmedia.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/vh-crossmedia.de\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO \\\/ Search Engine Optimization\",\"item\":\"https:\\\/\\\/vh-crossmedia.de\\\/en\\\/lexikon\\\/seo-search-engine-optimization\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#website\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/\",\"name\":\"vh-crossmedia | Volker Heupel\",\"description\":\"Von Entwurf bis Druck, von Flyer bis Magazin, von einfacher Website bis Content-Management-System, von Logo bis Corporate Identity: alles bei vh-crossmedia\",\"publisher\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vh-crossmedia.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\",\"name\":\"vh-crossmedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg\",\"contentUrl\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg\",\"width\":826,\"height\":604,\"caption\":\"vh-crossmedia\"},\"logo\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO \/ Search Engine Optimization - vh-crossmedia | Volker Heupel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vh-crossmedia.de\/en\/lexicon\/seo-search-engine-optimization\/","og_locale":"en_GB","og_type":"article","og_title":"SEO \/ Search Engine Optimization - vh-crossmedia | Volker Heupel","og_description":"&#8222;SEO&#8220; steht f\u00fcr &#8222;Search Engine Optimization&#8220; und bezieht sich auf [...]","og_url":"https:\/\/vh-crossmedia.de\/en\/lexicon\/seo-search-engine-optimization\/","og_site_name":"vh-crossmedia | Volker Heupel","og_image":[{"width":1920,"height":1402,"url":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/02\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/","url":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/","name":"SEO \/ Search Engine Optimization - vh-crossmedia | Volker Heupel","isPartOf":{"@id":"https:\/\/vh-crossmedia.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/#primaryimage"},"image":{"@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/02\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg","datePublished":"2023-02-16T11:51:20+00:00","breadcrumb":{"@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/#primaryimage","url":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/02\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg","contentUrl":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/02\/vh-crossmedia-beitragsbild_logo-text_FAQ.jpg","width":1920,"height":1402,"caption":"Volker Heupel | vh-crossmedia: Informationen zum Thema Grafik- und Webdesign von A bis Z in meinem Design-Lexikon"},{"@type":"BreadcrumbList","@id":"https:\/\/vh-crossmedia.de\/lexikon\/seo-search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/vh-crossmedia.de\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/vh-crossmedia.de\/lexikon\/"},{"@type":"ListItem","position":3,"name":"SEO \/ Search Engine Optimization","item":"https:\/\/vh-crossmedia.de\/en\/lexikon\/seo-search-engine-optimization\/"}]},{"@type":"WebSite","@id":"https:\/\/vh-crossmedia.de\/#website","url":"https:\/\/vh-crossmedia.de\/","name":"vh-crossmedia | Volker Heupel","description":"From design to print, from flyer to magazine, from simple website to content management system, from logo to corporate identity: everything at vh-crossmedia","publisher":{"@id":"https:\/\/vh-crossmedia.de\/#\/schema\/person\/ae3ae73f913cfbc8063e0ead0833894f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vh-crossmedia.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/vh-crossmedia.de\/#\/schema\/person\/ae3ae73f913cfbc8063e0ead0833894f","name":"vh-crossmedia","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2020\/01\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg","url":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2020\/01\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg","contentUrl":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2020\/01\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg","width":826,"height":604,"caption":"vh-crossmedia"},"logo":{"@id":"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2020\/01\/Volker-Heupel_vh-crossmedia_IMG_3848.jpg"}}]}},"_links":{"self":[{"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/avada_faq\/7568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/comments?post=7568"}],"version-history":[{"count":0,"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/avada_faq\/7568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/media\/9499"}],"wp:attachment":[{"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/media?parent=7568"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/vh-crossmedia.de\/en\/wp-json\/wp\/v2\/faq_category?post=7568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}