{"id":7711,"date":"2020-05-16T14:05:26","date_gmt":"2020-05-16T12:05:26","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?p=7711"},"modified":"2023-11-17T10:25:39","modified_gmt":"2023-11-17T09:25:39","slug":"nine-times-smart-20-05-16","status":"publish","type":"post","link":"https:\/\/vh-crossmedia.de\/en\/neunmalklug-20-05-16\/","title":{"rendered":"Tips & Tricks No. 1"},"content":{"rendered":"

\"\"<\/p>\n

In der Rubrik „neunmalklug“ ver\u00f6ffentliche ich in unregelm\u00e4\u00dfigen Abst\u00e4nden Tipps, Tricks und fachliche Infos rund um die Themen Grafik- und Webdesign. Heute:<\/p>\n<\/div><\/div><\/div>

What characterises good branding?<\/h2>\n
\n

„Branding“ im Bereich Grafik- und Webdesign bezieht sich auf den Prozess der Schaffung eines einheitlichen und erkennbaren visuellen Erscheinungsbildes f\u00fcr ein Unternehmen, eine Marke oder ein Produkt. Dies umfasst die Gestaltung von Logos, Farbschemata, Schriftarten, Bildern und anderen visuellen Elementen, die das Markenimage kommunizieren sollen. Ziel ist es, das Vertrauen der Kunden zu gewinnen und das Unternehmen von anderen zu unterscheiden.<\/p>\n<\/blockquote>\n

Here are 9 recommendations for good branding of your brand:<\/p>\n

    \n
  1. Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.<\/li>\n
  2. Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.<\/li>\n
  3. Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.<\/li>\n
  4. Brand message: Your brand message should be clear and memorable to communicate your brand's identity.<\/li>\n
  5. Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.<\/li>\n
  6. Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.<\/li>\n
  7. Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.<\/li>\n
  8. Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.<\/li>\n
  9. Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.<\/li>\n<\/ol>\n<\/div><\/div><\/div>

    Should we use these tips together?
    \nI look forward to helping you further!<\/p>\n<\/div><\/div><\/div>

    <\/i>Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[16,94,93,27],"class_list":["post-7711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neunmalklug","tag-grafikdesign","tag-neunmalklug","tag-tipps-tricks","tag-webdesign"],"yoast_head":"\nTipps & Tricks Nr. 1 - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"description\" content=\"Unter dem Namen "neunmalklug" pr\u00e4sentiere ich sporadisch Tipps, Tricks und Informationen rund um die Gebiete des Grafik- & Webdesigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-20-05-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipps & Tricks Nr. 1 - vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"og:description\" content=\"Unter dem Namen "neunmalklug" pr\u00e4sentiere ich sporadisch Tipps, Tricks und Informationen rund um die Gebiete des Grafik- & Webdesigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-20-05-16\/\" \/>\n<meta property=\"og:site_name\" content=\"vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-16T12:05:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T09:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/10\/vh-crossmedia-neunmalklug-beitragsbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vh-crossmedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vh-crossmedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/\"},\"author\":{\"name\":\"vh-crossmedia\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\"},\"headline\":\"Tipps & Tricks Nr. 1\",\"datePublished\":\"2020-05-16T12:05:26+00:00\",\"dateModified\":\"2023-11-17T09:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/\"},\"wordCount\":1829,\"publisher\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\"},\"image\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/vh-crossmedia-neunmalklug-beitragsbild.jpg\",\"keywords\":[\"Grafikdesign\",\"neunmalklug\",\"Tipps & Tricks\",\"Webdesign\"],\"articleSection\":[\"neunmalklug\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-20-05-16\\\/\",\"name\":\"Tipps & Tricks Nr. 1 - 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