{"id":8673,"date":"2023-07-20T12:23:55","date_gmt":"2023-07-20T10:23:55","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?p=8673"},"modified":"2023-11-17T10:25:17","modified_gmt":"2023-11-17T09:25:17","slug":"nine-times-smart-23-07-20","status":"publish","type":"post","link":"https:\/\/vh-crossmedia.de\/en\/neunmalklug-23-07-20\/","title":{"rendered":"Tips & Tricks No. 15"},"content":{"rendered":"

\"neunmalklug<\/p>\n

In der Rubrik „neunmalklug“ ver\u00f6ffentliche ich in unregelm\u00e4\u00dfigen Abst\u00e4nden Tipps, Tricks und fachliche Infos rund um die Themen Grafik- und Webdesign. Heute:<\/p>\n<\/div><\/div><\/div>

9 interesting aspects of colour theory and colour psychology<\/h2>\n
    \n
  1. Colours have a strong emotional effect on people and can trigger feelings such as joy, calm or excitement. Warm colours such as red or orange, for example, can create a lively and energetic mood.<\/li>\n
  2. The right choice of colour can influence the mood of a website or graphic and effectively communicate the desired message. A calming colour palette with shades of blue can create a meditative or relaxing atmosphere.<\/li>\n
  3. Durch das Verst\u00e4ndnis von Farbpsychologie k\u00f6nnen Designer gezielt Emotionen ansprechen und das gew\u00fcnschte Verhalten beim Betrachter hervorrufen. Zum Beispiel: Ein „Kaufen“-Button in auff\u00e4lligem Rot kann Aufmerksamkeit erregen und zum Klick animieren.<\/li>\n
  4. Colour contrasts help to create visual hierarchies and highlight important information. For example, a high-contrast button in an otherwise subtle colour palette attracts the viewer's attention.<\/li>\n
  5. Choosing the right colour palette can strengthen brand identity and promote recognition. Coca-Cola's characteristic red colour has become an essential part of its brand identity.<\/li>\n
  6. Colours can also be used to guide users through the flow of information on a website and encourage certain actions. A progress bar highlighted in colour shows the user how far they have progressed in a form.<\/li>\n
  7. The colour scheme should always be in line with the intended audience and target group. A children's website can use vibrant and playful colours, while a business website should use more subtle and professional colours.<\/li>\n
  8. Colours can be interpreted differently by cultures and regions, so it is important to consider the cultural relevance of colours, especially in international projects. For example, in some cultures white symbolises purity and innocence, while in others it is associated with mourning.<\/li>\n
  9. The use of colour concepts and rules can help designs look professional and balanced and provide a pleasant user experience. The use of sufficient contrast between text colour and background colour improves the readability and usability of a website.<\/li>\n<\/ol>\n

    \"\"<\/p>\n<\/div><\/div><\/div>

    Fancy applying these tips to YOUR project?
    \nI look forward to hearing from you!<\/p>\n<\/div><\/div><\/div>

    <\/i>Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[16,94,93,27],"class_list":["post-8673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neunmalklug","tag-grafikdesign","tag-neunmalklug","tag-tipps-tricks","tag-webdesign"],"yoast_head":"\nTipps & Tricks Nr. 15 - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"description\" content=\"In der Rubrik "neunmalklug" ver\u00f6ffentliche ich in unregelm\u00e4\u00dfigen Abst\u00e4nden Tipps, Tricks und Infos zu den Themen Grafik- & Webdesign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-23-07-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipps & Tricks Nr. 15 - 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