{"id":8676,"date":"2023-08-16T08:43:52","date_gmt":"2023-08-16T06:43:52","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?p=8676"},"modified":"2023-11-17T10:25:16","modified_gmt":"2023-11-17T09:25:16","slug":"nine-times-smart-23-08-20","status":"publish","type":"post","link":"https:\/\/vh-crossmedia.de\/en\/neunmalklug-23-08-20\/","title":{"rendered":"Tips & Tricks No. 16"},"content":{"rendered":"

\"neunmalklug<\/p>\n

In der Rubrik „neunmalklug“ ver\u00f6ffentliche ich in unregelm\u00e4\u00dfigen Abst\u00e4nden Tipps, Tricks und fachliche Infos rund um die Themen Grafik- und Webdesign. Heute:<\/p>\n<\/div><\/div><\/div>

9 facts about the importance of typography<\/h2>\n

The careful selection and use of fonts is an essential aspect of graphic and web design. By focusing on legibility, visual hierarchy and consistent branding, you can optimise text in designs and create an appealing overall look.<\/p>\n

    \n
  1. Fonts play a crucial role in the visual communication of texts and contribute to the mood and readability of a design. For example, a sans serif font such as Arial can convey a modern and clear impression.<\/li>\n
  2. Legibility is a key aspect of typography. A font that is easy to read enables users to grasp the text quickly and effortlessly. Serif fonts such as Times New Roman are often intended for longer sections of text, as the serifs support the flow of the text.<\/li>\n
  3. Text formatting such as line spacing, character spacing and paragraph spacing influence the readability and visual flow of the text. Sufficient line spacing can make the text airier and easier to read.<\/li>\n
  4. The right combination of fonts makes it possible to create visual hierarchies and differentiate between different elements in the design. You can use a sans serif font for headlines and a serif font for body text to create a clear distinction.<\/li>\n
  5. When selecting fonts, it is important to consider the character of the design and the target group. Of course, a playful and handwritten font will be suitable for a children's book, while a serious and professional font will be more suitable for a corporate website.<\/li>\n
  6. The scalability of fonts is crucial for legibility and adaptation to different screen sizes. In web design in particular, care should be taken to ensure that the fonts are easy to read on mobile devices.<\/li>\n
  7. When using fonts in web design projects, it is important to use web fonts to ensure that the selected fonts are displayed correctly on different devices.<\/li>\n
  8. White space or blank space around the text is an important design aspect of typography. It creates visual breathing spaces and increases readability. For example, sufficient space between paragraphs can make the text more accessible.<\/li>\n
  9. It is advisable not to use too many different fonts in one design to create a harmonious and cohesive overall look. A good rule of thumb is to limit yourself to 2-3 fonts and make sure they go well together.<\/li>\n<\/ol>\n

    \"\"<\/p>\n<\/div><\/div><\/div>

    Fancy applying these tips to YOUR project?
    \nI look forward to hearing from you!<\/p>\n<\/div><\/div><\/div>

    <\/i>Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[16,94,93,27],"class_list":["post-8676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neunmalklug","tag-grafikdesign","tag-neunmalklug","tag-tipps-tricks","tag-webdesign"],"yoast_head":"\nTipps & Tricks Nr. 16 - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"description\" content=\"Unter dem Namen "neunmalklug" pr\u00e4sentiere ich sporadisch Tipps, Tricks und Informationen rund um die Gebiete des Grafik- & Webdesigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-23-08-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipps & Tricks Nr. 16 - vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"og:description\" content=\"Unter dem Namen "neunmalklug" pr\u00e4sentiere ich sporadisch Tipps, Tricks und Informationen rund um die Gebiete des Grafik- & Webdesigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-23-08-20\/\" \/>\n<meta property=\"og:site_name\" content=\"vh-crossmedia | Volker Heupel\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T06:43:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T09:25:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/10\/vh-crossmedia-neunmalklug-beitragsbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vh-crossmedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vh-crossmedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/\"},\"author\":{\"name\":\"vh-crossmedia\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\"},\"headline\":\"Tipps & Tricks Nr. 16\",\"datePublished\":\"2023-08-16T06:43:52+00:00\",\"dateModified\":\"2023-11-17T09:25:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/\"},\"wordCount\":1949,\"publisher\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/#\\\/schema\\\/person\\\/ae3ae73f913cfbc8063e0ead0833894f\"},\"image\":{\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vh-crossmedia.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/vh-crossmedia-neunmalklug-beitragsbild.jpg\",\"keywords\":[\"Grafikdesign\",\"neunmalklug\",\"Tipps & Tricks\",\"Webdesign\"],\"articleSection\":[\"neunmalklug\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/\",\"url\":\"https:\\\/\\\/vh-crossmedia.de\\\/neunmalklug-23-08-20\\\/\",\"name\":\"Tipps & Tricks Nr. 16 - 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