{"id":8866,"date":"2023-10-07T06:20:31","date_gmt":"2023-10-07T06:20:31","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?p=8866"},"modified":"2023-11-17T10:47:34","modified_gmt":"2023-11-17T09:47:34","slug":"professional-colour-consulting-your-logo-your-message-your-target-group-the-right-choice-of-colour","status":"publish","type":"post","link":"https:\/\/vh-crossmedia.de\/en\/professionelle-farbberatung-ihr-logo-ihre-botschaft-ihre-zielgruppe-die-richtige-farbwahl\/","title":{"rendered":"Professional colour advice: your logo, your message, your target group - the right choice of colour"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(0,0,0,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h3>Wouldn't it be interesting to sort well-known German company logos by colour to see which colours dominate and which are the least common?<\/h3>\n<p>In order to analyse the approximate distribution of the colours of around 100 logos of German companies, I did not carry out an extensive study, but collected the logos of the largest listed companies in Germany (2023)* and sorted them by colour. In Germany, too, the dominance of colours naturally depends on various factors, including industry preferences, design trends and cultural influences. However, clear trends can be observed:<\/p>\n<p><a href=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1.png\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-8873 size-full\" src=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1.png\" data-orig-src=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1.png\" alt=\"Professional colour advice: your logo, your message, your target group - the right choice of colour\" width=\"968\" height=\"969\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27968%27%20height%3D%27969%27%20viewBox%3D%270%200%20968%20969%27%3E%3Crect%20width%3D%27968%27%20height%3D%27969%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-66x66.png 66w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-160x160.png 160w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-300x300.png 300w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-380x380.png 380w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-400x400.png 400w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-600x601.png 600w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-768x769.png 768w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1-800x801.png 800w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2023\/09\/Logos-Farbrad-1.png 968w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/a><\/p>\n<ul>\n<li><strong>Blue<\/strong> is often a dominant colour in many company logos. This is because blue symbolises trust, seriousness and reliability. Many banks, technology companies and healthcare organisations use blue in their logos to emphasise these qualities.<\/li>\n<li><strong>Red<\/strong> is another common colour and stands for passion, energy and attention. It is often used in the logos of companies in the food and beverage and retail sectors to attract the attention of customers.<\/li>\n<li>Although <strong>Orange and yellow<\/strong> are vibrant colours, they are not used as often as other colours. However, they can be found in the logos of companies in the leisure, entertainment and children's products sectors.<\/li>\n<li><strong>Green<\/strong> is often associated with environmental friendliness, health and sustainability, which is why it is more frequently represented in the logos of companies in these industries, but rather rare overall.<\/li>\n<li><strong>Pink &amp; Purple<\/strong> are rather rare colours in company logos. They are often associated with creativity, innovation and spirituality and are often found in the logos of companies from these sectors.<\/li>\n<li><strong>Black and white<\/strong> have not been included in this thought experiment. These neutral colours are often used to convey elegance, minimalism and timelessness. Luxury brands and designers often favour black and white in their logos.<\/li>\n<\/ul>\n<h3>As a graphic designer, it is important to me to offer new customers professional advice on choosing the right colour for their logo.<\/h3>\n<p>Here is some advice I would like to give to new customers:<\/p>\n<ul>\n<li>The <strong>Target group<\/strong> understand: I ask my clients about their target group and their customers. What message or emotions do they want to convey? The colour should match the target group.<\/li>\n<li>The <strong>Competition<\/strong> consider: Let's look at the logos of my clients' competitors: What colours are commonly used in the industry? A different colour choice can help to stand out from the competition, but it is also important to fit in with the general image of the industry.<\/li>\n<li>About the <strong>Message<\/strong> think: What message or values do my customers want to convey with the logo? Each colour has a unique emotional impact. For example, blue symbolises trust, red passion and energy, green sustainability and health. I make sure that the chosen colour matches the desired message.<\/li>\n<li>Various <strong>Options<\/strong> test: I encourage my clients to try out different colour options. I create designs with different colour schemes so that my clients get a better idea of how the logo might look in different colours.<\/li>\n<li>To the <strong>Practicality<\/strong> think: I make sure that the chosen colour works well in different applications and on different media. The logo should be effective in colour print, black and white and digital applications.<\/li>\n<li>The <strong>Consistency<\/strong> true: If my clients already have a colour palette for their business, the logo should fit into that palette to ensure a consistent brand identity.<\/li>\n<\/ul>\n<p>I let my customers have a say: The most important thing for me is to involve customers in the process and take their opinions and preferences into account. Ultimately, the logo is an important part of the brand and they should be able to identify with it. Collaboration and communication are key to finding the right colour for my clients' logo. My expertise and creativity as a graphic designer can help make a colour choice that effectively represents your client's brand. By providing my clients with professional advice and support in choosing the right colour for their logo, I can help create an effective and appealing logo.<\/p>\n<p><span style=\"font-size: 11px;\">*Source: Finanzen100 - The top 100 largest listed companies in Germany in 2023<\/span><\/p>\n<p>You can find further interesting aspects in my <a href=\"https:\/\/vh-crossmedia.de\/en\/nine-times-smart-23-07-20\/\">Contribution to colour psychology<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-bg-size:cover;--awb-border-color:#19191a;--awb-border-top:1px;--awb-border-style:solid;--awb-margin-top:30px;--awb-margin-bottom:0px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-top:-5px;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Would you like more information on this topic?<br \/>\nDiscover my portfolio!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_self\" href=\"https:\/\/vh-crossmedia.de\/en\/references\/logo-illustration\/\"><i class=\"fa-th fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Portfolio<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[16,20,21],"class_list":["post-8866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neu-bei-vh-crossmedia","tag-grafikdesign","tag-logo","tag-logodesign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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