{"id":10314,"date":"2025-06-07T07:22:45","date_gmt":"2025-06-07T05:22:45","guid":{"rendered":"http:\/\/vh-crossmedia.eifel-medien.de\/?p=10314"},"modified":"2025-07-07T15:03:19","modified_gmt":"2025-07-07T13:03:19","slug":"ontwerp-vanuit-een-bron-van-praktijkpresentatie-tot-wervingscampagne","status":"publish","type":"post","link":"https:\/\/vh-crossmedia.de\/nl\/gestaltung-aus-einer-hand-vom-praxisauftritt-bis-zur-recruiting-kampagne\/","title":{"rendered":"Ontwerp vanuit \u00e9\u00e9n bron - van de website van de praktijk tot de wervingscampagne"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1414.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>In einem aktuellen Projekt f\u00fcr eine Physiotherapiepraxis durfte ich zeigen, wie nahtlos sich ein ganzheitliches Gestaltungskonzept umsetzen l\u00e4sst. Angefangen beim klassischen Briefpapier und Visitenkarten \u00fcber eine aufmerksamkeitsstarke Kampagne f\u00fcr ein Stellenangebot mit Bannern und passenden Social-Media-Motiven bis hin zur Fahrzeugbeschriftung \u2013 selbstverst\u00e4ndlich inklusive der Jobanzeige \u2013 habe ich alle Elemente aus einer Hand geliefert. So entsteht ein konsistenter und wiedererkennbarer Auftritt, der perfekt aufeinander abgestimmt ist.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-10314 gallery-columns-3 gallery-size-fusion-200'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"vh-crossmedia \u2013 Gestaltung aus einer Hand\" data-caption=\"\" href='https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/Raitz_Briefbogen_25-06-3D.jpg'><img decoding=\"async\" width=\"380\" height=\"380\" 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class=\"attachment-fusion-200 size-fusion-200 lazyload\" alt=\"vh-crossmedia \u2013 Gestaltung aus einer Hand\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271920%27%20viewBox%3D%270%200%201920%201920%27%3E%3Crect%20width%3D%271920%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" title=\"vh-crossmedia \u2013 Gestaltung aus einer Hand\" data-orig-src=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-380x380.jpg\" data-srcset=\"https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-66x66.jpg 66w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-160x160.jpg 160w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-300x300.jpg 300w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-380x380.jpg 380w, https:\/\/vh-crossmedia.de\/wp-content\/uploads\/2025\/07\/IMG_9508-400x400.jpg 400w, 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\/>\n\t\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[3,4,6,7,107,106,15,16,66,26],"class_list":["post-10314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikationsdesign","tag-banner","tag-beklebung","tag-beschriftung","tag-briefpapier","tag-cd","tag-corporate-design","tag-geschaftsausstattung","tag-grafikdesign","tag-social-media","tag-visitenkarten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestaltung aus einer Hand \u2013 vom Praxisauftritt bis zur Recruiting-Kampagne - vh-crossmedia | Volker Heupel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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