Advertising material Archive - vh-crossmedia

Small helpers with a big impact - appointment pads as a practical marketing tool

vh-crossmedia2025-07-07T15:04:32+02:0017 March 2025|

Appointment pads are small, practical helpers in the everyday life of many surgeries, studios or service providers. However, they not only offer a simple reminder for patients, customers and clients, but are also an ideal way to present your brand in a stylish and appealing way.

Customised appointment pads convey professionalism and subtly strengthen your brand identity. Whether it's a doctor's surgery, physiotherapy practice or beauty salon - every point of contact with your brand counts. An appealing tear-off pad design can make a decisive contribution to ensuring that your logo, your colour scheme and your corporate design are remembered.

Why appointment pads are more than just pieces of paper:

Increase recognition valueYour customised appointment pad helps to make your brand visible in the long term. By consistently using your corporate design, your colours and logo will be more memorable for your customers.
Show professionalismProfessionally designed appointment blocks signalise that your company pays attention to detail and values your customers.
Simply practicalThe compact shape makes them ideal for every pocket, purse or fridge at home - so they are frequently kept and used.
Place additional informationIn addition to the appointment itself, these blocks also offer the opportunity to present important information such as your website, contact details or special promotions and offers in an appealing way.

What should be considered in the design?

Clarity and clarity are paramount.
Important contact details such as telephone number, e-mail and website should not be missing.
A pleasant design appeals to customers in a positive way.

Appointment pads are therefore not only small reminders, but also discreet and efficient advertising materials that can positively emphasise your company.

Would you like to have your own appointment pads designed to perfectly match your company? As an experienced graphic designer, I will be happy to help you create attractive and customised blocks that will delight your customers. Simply contact me for a personalised consultation!

Your exhibition stand - a reflection of your brand

vh-crossmedia2024-07-28T10:02:47+02:0028 July 2024|

Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.

What I can do for you

I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include

Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.

Why a professionally designed exhibition stand is so important

A well-designed exhibition stand offers you numerous advantages:

High recognition value: A standardised appearance strengthens your brand identity.
More attention: An attractive stand attracts the attention of visitors.
Successful customer approach: You can present your products and services effectively in an appealing ambience.
Professional impression: A well-designed stand emphasises your expertise.

Which elements are part of a successful exhibition stand?

A successful exhibition stand consists of various elements:

Exhibition walls: The perfect backdrop for your presentation.
Trade fair counters: The central point of contact for your visitors.
Roll-ups: Flexible advertising banners.
Banners and flags: High recognition value from afar.
Exhibition furniture: Functional and stylish seating.
Lighting: Puts your stand in the right light.
Give-aways: Small gifts for your visitors.

Your individual wishes take centre stage

Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.

Beastly good maps: designing a site plan for the wildlife park

vh-crossmedia2023-11-17T10:46:03+01:0008 September 2023|

I had the opportunity to create a site plan for the Wildlife park in Kommern to create. This required careful planning and creativity to create an informative and engaging map. Together with my clients, I gathered the information about animal enclosures, attractions and trails and emphasised the geographical arrangement of the elements. The use of colours and symbols helped to identify different areas and emphasise the proximity to nature. Important information such as animal species and safety instructions were integrated. After consultation with the park team, the map was used in various printed promotional materials and published digitally on the website. This work was a fulfilling opportunity to use my design skills to enhance the visitor experience and emphasise the wildlife.

Attractive site plan illustrations are crucial - and not just for a wildlife park - for several reasons. Firstly, they provide clear orientation for visitors by showing the geographical distribution of animal enclosures, attractions, facilities and pathways, making it easier for visitors to find their way around the park. Secondly, they serve as an important source of information by providing details of animal species and attractions in different areas of the park, allowing visitors to search specifically for their interests. Thirdly, appealing site plan illustrations enhance the overall experience of the zoo by presenting the wildlife and park facilities in a visually appealing way, emphasising the park's atmosphere and proximity to nature and animals. Fourthly, they are used for marketing and promotional purposes to attract potential visitors, whether in brochures, on websites or on social media.

To summarise, such site map illustrations are an essential part of the zoo experience, helping visitors to find their way around, find information, enhance their experience and improve safety, while also promoting the park's marketing.

Competitive advantage through originality: the importance of unusual advertising materials

vh-crossmedia2023-11-18T09:42:37+01:0009 August 2023|

Unusual advertising materials can be advantageous for companies in many ways. They offer an opportunity to stand out from the crowd and attract the attention of potential customers.

Eye-catching promotional gifts are an effective marketing tool that aims to attract the attention of potential customers and leave a lasting impression. They go beyond traditional promotional items and rely on creativity, originality and uniqueness to effectively convey a brand or company's message. Here are a few reasons why companies might consider using unusual promotional products:

High recognition value: If the advertising material is unique and unconventional, companies are better remembered by the target group. This can lead to increased recognition and therefore more customer loyalty.
Attract attention: Unusual promotional items such as a printed beer mat or personalised drinking bottles have a higher chance of attracting attention. When a company uses a creative and unusual promotional gift or medium, it generates interest and can lead to people talking about it or sharing it on social media.
Differentiation from the competition: In highly competitive industries, an original promotional item such as a deckchair can help you stand out from the competition. Customers may be more willing to engage with a company that is characterised by creativity and originality.
Emotional attachment: Unusual advertising materials can create an emotional connection to the company. By surprising or delighting customers, they create a positive association and strengthen the brand image.
Virality and word of mouth: Unique promotional items such as a personalised cutting disc have the potential to go viral. If customers are enthusiastic about an unusual promotional gift, they often share it with friends and acquaintances, which leads to additional reach.
Addressing new target groups: Even in small formats such as round magnets or stickers, creative advertising media can appeal to target groups that are not normally the direct focus of the company. This can extend the reach and market penetration.
Emphasising the corporate culture: A company can express its own culture and personality through unusual advertising materials. This can appeal to customers who share similar values.

The choice of promotional product should always be made in accordance with the target group and the brand identity. The cost of such promotional items should also be taken into account, as they may be higher than conventional promotional items. Nevertheless, well-thought-out, unusual promotional items can be a worthwhile investment to increase the awareness and success of a company.

Would you like more information on this topic?
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Portfolio

Writing pads as promotional items with practical and versatile benefits

vh-crossmedia2023-11-18T09:36:31+01:0010 April 2023|

Promotional items such as notepads in your corporate design are perfect as customer gifts and are indispensable.

Notepads or writing pads with your company logo are a useful marketing tool that have a practical use and, unlike other promotional items, are not disposed of immediately. They can be used as a thank you to existing customers or as an incentive for potential customers to strengthen brand loyalty and the image of the company. On the other hand, they can also be used as an advertising medium by printing the company logo or corporate design on the pads, providing a cost-effective way of promoting the company and its products or services.

Notepads or writing pads as Promotional gifts are also popular because they are often used in everyday life with customers and business partners. According to the Central Association of the German Advertising Industry, writing utensils are the most popular promotional items of all. They are also extremely effective, as customers and business partners often use them over a longer period of time and therefore come into contact with the company's corporate design again and again. A printed notepad or writing pad is therefore an ideal means of spreading advertising and remaining in the memory of your customers.

Contact me if you would like me to support you with notepads or writing pads as an effective tool in your company's marketing mix.

Calendar variety 2021

vh-crossmedia2022-03-27T16:29:16+02:0030 November 2021|

In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.

Focus on humanity and sustainability

vh-crossmedia2024-02-15T10:50:57+01:0029 August 2021|

The AWO Siegen consistently pursues the idea of inclusion and solidarity with its facilities. Hotel Fünf10, Restaurant Fünf10 and the Academy Nine10 around. In this way, the vision of equal participation and sustainable integration of people with disabilities into the world of work is pursued. The employees with and without disabilities are a well-rehearsed team and work hand in hand - in such a way that everyone can contribute their individual potential. In addition, the projects have a natural, resource- and climate-friendly concept.

I am very pleased to be able to support these organisations with various advertising measures.

Masks, masks, masks ...

vh-crossmedia2023-10-21T10:26:17+02:0004 February 2021|

Would you like personalised masks? No problem! Here you will find 2-layer polyester masks, printed with your logo or desired motif and the matching colour scheme - available and ready for use within a few days.

Calendar variety 2020

vh-crossmedia2023-10-21T10:32:40+02:0019 November 2019|

In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.

Well packaged, and good for the skin

vh-crossmedia2023-10-21T11:52:44+02:0002 February 2018|

Product packaging is not only practical, but also an experience - it helps us to understand what the product stands for and how it is used. In addition to graphic design work for standard print products, packaging design is always a welcome change and an exciting challenge. Here it is for the company's new skincare range BSN-JOBST.

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