Branding Archive - vh-crossmedia

Tips & Tricks No. 22

vh-crossmedia2024-08-08T15:21:32+02:0008 August 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 reasons why your company needs a new logo

Is your logo still up to date? If you have the feeling that your logo no longer fits your company or our times, you should think about a change. A new logo is more than just replacing a graphic - it is your business card in the digital world and can have a significant impact on your company's success.

A logo is more than just a pretty picture - it is the face of your brand and characterises the image of your company, and an outdated or unsuitable logo can do more harm than good. Designing a new logo is therefore a complex process that requires a thorough analysis of your brand and your target audience. As a professional graphic designer, I can help you develop a logo that reflects your company values and appeals to your customers.

Here are nine reasons why your company might want to think about a new logo:

No existing logo: Without a "proper" logo, it is difficult to build a strong brand identity. A professionally designed logo gives the company a face and makes it easier to recognise. It creates a visual connection with customers and helps to stand out from the competition.

Example: A start-up that has just been founded and does not yet have a visual identity. Or a company that was previously only known by a name without any graphic representation. The new logo has a memorable, modern and visual design that perfectly matches the industry and clearly represents the company visually.

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Outdated design: A logo that was designed many years ago may look outdated today and no longer fit in with current design trends.

Example: Today, a 90s-style logo with bright colours and 3D effects often looks kitschy and out of date. The redesigned logo is minimalist and uses skilful line drawings to create a contemporary and elegant look.

: before

: after

Lack of recognisability: Is your logo so generic that it hardly stands out? A unique logo attracts more attention and is more memorable.

Example: A logo with a standard font such as Times and a line is difficult to remember and offers no recognition value. The new logo impresses with a very personal, industry-related font, a concise figurative mark and friendly colours that make it unmistakable.

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Technical restrictions: Does your logo not work in all formats or sizes? A modern logo should be flexible in use, both digitally and in print.

Example: A logo with fine details can appear blurred or lose important elements when displayed small. The revised logo impresses with its clear presentation and very modern design, which is shown to its best advantage in all formats and sizes.

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Redesign of individual elements: Sometimes it is not necessary to completely revise the entire logo, but only a part of it in order to convey a fresh and modern impression.

Example: A company has a logo with a very detailed and old-fashioned figurative mark that becomes blurred in smaller formats. Simplifying or modernising the figurative mark can improve readability and make the logo more flexible. The modernised figurative mark of the logo and the contemporary visualisation give the corporate identity a fresh and up-to-date look.

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Outdated fonts: Fonts are an important part of a company's visual identity. Outdated or inappropriate fonts can undermine the overall design and leave a negative impression. Modern fonts often look cleaner, more professional and more contemporary.

Example: The use of certain fonts can very quickly make a logo or design look outdated. These fonts are often associated with certain time periods or styles that are now perceived as unprofessional or old-fashioned. The new logo shows a compact representation with modern fonts and iconographic elements that make the design look professional and contemporary.

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Competition: Have your competitors modernised their logos? A fresh look can help you stand out from the competition.

Example: In an industry with many similar services, a unique logo can be a decisive competitive advantage. The calmer and more focussed presentation of the new logo conveys a professional impression and clearly sets the company apart from the competition.

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Digitisation: The digital age places new demands on logos. A new logo should also be optimised for digital applications.

Example: A logo that looked good in print 10 years ago doesn't necessarily have to look good on a smartphone display. With the partial change of the name and the new corporate design colours, the updated logo presents itself reduced and optimally suited for the digital age.

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Generational change and changing values: Each generation brings its own values, ideas and preferences with it. A generational change can mean that the existing values and the visual identity of the company are no longer in harmony. A new logo can help to reflect the new values and the changed corporate culture.

Example: A family business is taken over by the younger generation. They want a more modern image and want to combine the company's traditional values with a fresh look. The new logo looks young and fresh thanks to the skilful use of white space and modern design elements.

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A well-designed logo is a long-term investment in your brand. It can help make your company more successful and leave a lasting impression on your customers. A new logo is the best investment in your future. Arrange a free consultation today and let us develop your new logo together.

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Your exhibition stand - a reflection of your brand

vh-crossmedia2024-07-28T10:02:47+02:0028 July 2024|

Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.

What I can do for you

I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include

Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.

Why a professionally designed exhibition stand is so important

A well-designed exhibition stand offers you numerous advantages:

High recognition value: A standardised appearance strengthens your brand identity.
More attention: An attractive stand attracts the attention of visitors.
Successful customer approach: You can present your products and services effectively in an appealing ambience.
Professional impression: A well-designed stand emphasises your expertise.

Which elements are part of a successful exhibition stand?

A successful exhibition stand consists of various elements:

Exhibition walls: The perfect backdrop for your presentation.
Trade fair counters: The central point of contact for your visitors.
Roll-ups: Flexible advertising banners.
Banners and flags: High recognition value from afar.
Exhibition furniture: Functional and stylish seating.
Lighting: Puts your stand in the right light.
Give-aways: Small gifts for your visitors.

Your individual wishes take centre stage

Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.

Tips & Tricks No. 21

vh-crossmedia2024-08-09T07:30:45+02:0026 June 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 arguments in favour of classic business cards

Business cards have been an essential part of business life for centuries. Despite the digital age, they have maintained their place.

In a world where digital communication is becoming increasingly important, the classic business card remains a valuable tool for personal and professional communication. It combines tradition with functionality and offers numerous advantages that are often lost in the digital space. In this blog article, I highlight the advantages of classic business cards and also discuss the modern version with a scannable QR code.

Personal contact
Business cards enable a direct and personal exchange. Handing over a card creates a moment of connection that is often not achieved by digital means.
First impression
A well-designed business card can make a lasting first impression. It reflects professionalism and care and can impress potential customers or partners.
Tangibility
Physical business cards are tangible and can be easily stored or passed on. They serve as a constant reminder of an encounter or a business transaction.
Creative design options
The design options for physical business cards are diverse. Different types of paper, printing techniques and finishes such as embossing or varnishing offer creative freedom.
Eye-catching design
Special design elements such as a colour cut (on the edges of the business card) or special materials make your business card a real eye-catcher and make you stand out from the crowd.
Immediate access to information
Business cards offer a quick way to pass on contact details and important information without the need for technical devices.
Extended information
A QR code on the business card makes it possible to provide more information than would fit on a conventional card. By scanning the code, contact details, websites, social media profiles and more can be stored directly on the smartphone.
Timeliness and flexibility
QR codes allow the digital content to which they refer to be updated at any time. This means that changes to contact details or additional information can be easily adapted without having to print new cards.
Combination of physical and digital
Business cards with a QR code combine the advantages of the physical and digital worlds. They offer the feel and personal touch of a classic business card, while at the same time providing access to more comprehensive and up-to-date digital information.

The modern business card with QR code

Imagine you receive a business card from a business partner. At first glance, it looks like a classic business card: high-quality paper, attractive design. But there is a QR code on the back. You pull out your smartphone, scan the code and a mobile website opens with all the relevant information - from contact information and social media links to a link to a current project or portfolio. The data is always up to date and you can save it directly in your address book.

As a professional graphic designer, I offer you the design of classic business cards that are not only aesthetically pleasing, but also effectively communicate your brand and personality. Whether traditional or with an integrated QR code - I design business cards that optimally fulfil your needs and leave a lasting impression. Utilise the advantages of classic business cards to impress in personal contact and at the same time build a bridge to the digital world with modern elements such as QR codes. Let's design your perfect business card together!

Signs - more than just signposts

vh-crossmedia2024-04-06T15:11:05+02:0006 April 2024|

Signs are omnipresent. They inform us, guide us and characterise the appearance of cities, companies and buildings. However, they are often perceived as purely functional elements to which little attention is paid. Yet a well-designed sign can be much more than just a signpost. It can be an eye-catcher that attracts attention, conveys a message and reflects the identity of a company or institution.

Why good design is important

A professionally designed sign offers many advantages:

It is eye-catching and memorable: an appealing design stands out from the crowd and sticks in the viewer's mind.
It communicates effectively: a sign should convey its message clearly so that it can be understood at a glance.
It adds value: A high-quality sign can significantly improve the image of a company or institution.
It is durable: a well-made sign can withstand wind and weather and retain its appearance for years.

Design options

There are virtually no limits to the design of signs. From classic information signs to large-format advertising spaces, there are a multitude of ways to attract the attention of the target group.

Materials

The choice of material plays an important role in the durability and appearance of a sign. Depending on the area of application, various materials can be considered, such as aluminium, PVC, Dibond or acrylic glass.

Signs for every need

Whether company signs, construction site signs, information signs, advertising signs or guidance systems - the possible uses of signs are many and varied. Well-designed signs are more than just signposts. They are business cards, image carriers and ambassadors. With a professional design, you can attract the attention of your target group, communicate your message effectively and present your company or institution in a positive light.

I would be happy to advise you without obligation on all questions relating to the design and realisation of signs.

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Portfolio

New logo for Metallbau Steinhof

vh-crossmedia2023-11-17T14:12:09+01:0017 November 2023|

The young business owner of Metallbau Steinhof was looking for a logo that would consciously stand out from the usual clichés such as tools, screws, hammers and anvils or even a welder. Instead, we wanted to pursue a more contemporary approach together. The result is a figurative mark made up of spatially arranged lines that reflects the versatility of the company's services - from doors, gates and railings to steel structures.

Such a modern, abstract logo made of lines offers numerous advantages, including a contemporary appearance, versatility in interpretation, the ability to create a unique brand image, a reduced, clear aesthetic and flexibility in various applications. It helps to create a contemporary, versatile and memorable brand identity.

It runs like clockwork: personalised labels

vh-crossmedia2024-02-15T16:04:53+01:0004 November 2020|

Designing labels and stickers according to customer specifications is also part of my portfolio. However, layouts for oil canisters are a rarity and therefore all the more fun. With the customised products from Gartenwelt Frey, advertising now runs like clockwork!

Look in purple: Andrea Nickel - Tax consultancy

vh-crossmedia2023-11-17T14:15:13+01:0030 October 2020|

Quality advice, experience and reliability characterise the work of Tax consultant Andrea Nickel and a sympathetic ear. We are interested in the people behind the figures, their professional plans, economic goals and personal priorities. As a small, client-orientated tax firm, Andrea Nickel offers competent tax advice with personal support, conscientious examination of all relevant issues and transparent fees. Now also with a smart new logo (and of course a matching website) - absolutely recommendable!

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Calendar variety 2020

vh-crossmedia2023-10-21T10:32:40+02:0019 November 2019|

In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.

Facelift for the façade

vh-crossmedia2023-10-21T10:35:48+02:0016 April 2019|

When wrapping the façade of this commercial building, the customer's wishes for a reduced and customised redesign were successfully implemented together with my competent advertising technicians.

Well packaged, and good for the skin

vh-crossmedia2023-10-21T11:52:44+02:0002 February 2018|

Product packaging is not only practical, but also an experience - it helps us to understand what the product stands for and how it is used. In addition to graphic design work for standard print products, packaging design is always a welcome change and an exciting challenge. Here it is for the company's new skincare range BSN-JOBST.

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