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Corporate Design

Business cards & stationery: How business stationery strengthens your identity

2023-11-18T09:36:08+01:0017 September 2023|

Well-designed business stationery, such as letterhead and business cards, is of central importance for companies. It not only conveys a professional impression and strengthens the trust of customers, but is also an essential part of the brand identity.

A company needs well-designed stationery such as letterhead and business cards for a variety of reasons. These elements are far more than just practical tools; they are an important part of corporate identity and business success.

Well-designed business stationery creates a professional impression. When customers, business partners or potential customers see stationery or business cards that are carefully designed, it gives the impression that the company or person is serious and professional. This can build trust and leave positive first impressions. The stationery serves as an important part of the brand identity. It should reflect the company's logo, colour scheme and fonts. A consistent brand identity is crucial to promote brand recognition and strengthen the brand image.

Well-designed business equipment can serve as a marketing tool in this way: Creative designs and high-quality materials can leave positive impressions and attract potential customers. They are a simple but effective way to present the company and stand out from the competition. Professionally designed business stationery signals that you pay attention to detail and quality. This can help to strengthen business relationships and improve the company's reputation.

Stationery and business cards are also effective communication tools. They contain contact information that makes it easier for customers and business partners to get in touch with the company. A clear and understandable design is of great importance here. These elements also fulfil practical functions. Stationery is needed to conduct written correspondence and business cards offer quick contact options in business situations. They are indispensable for exchanging information efficiently.

This equipment serves as an effective means of communication and can even be used as a marketing tool to attract customers. Emphasising quality and detail signals professionalism and strengthens business relationships. In addition, there are legal requirements regarding business stationery, and it also fulfils practical functions in day-to-day business. Overall, well-designed business stationery is an indispensable contribution to a positive corporate identity and success in business.

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Portfolio

Competitive advantage through originality: the importance of unusual advertising materials

2023-11-18T09:42:37+01:0009 August 2023|

Unusual advertising materials can be advantageous for companies in many ways. They offer an opportunity to stand out from the crowd and attract the attention of potential customers.

Eye-catching promotional gifts are an effective marketing tool that aims to attract the attention of potential customers and leave a lasting impression. They go beyond traditional promotional items and rely on creativity, originality and uniqueness to effectively convey a brand or company's message. Here are a few reasons why companies might consider using unusual promotional products:

  • High recognition value: If the advertising material is unique and unconventional, companies are better remembered by the target group. This can lead to increased recognition and therefore more customer loyalty.
  • Attract attention: Unusual promotional items such as a printed beer mat or personalised drinking bottles have a higher chance of attracting attention. When a company uses a creative and unusual promotional gift or medium, it generates interest and can lead to people talking about it or sharing it on social media.
  • Differentiation from the competition: In highly competitive industries, an original promotional item such as a deckchair can help you stand out from the competition. Customers may be more willing to engage with a company that is characterised by creativity and originality.
  • Emotional attachment: Unusual advertising materials can create an emotional connection to the company. By surprising or delighting customers, they create a positive association and strengthen the brand image.
  • Virality and word of mouth: Unique promotional items such as a personalised cutting disc have the potential to go viral. If customers are enthusiastic about an unusual promotional gift, they often share it with friends and acquaintances, which leads to additional reach.
  • Addressing new target groups: Even in small formats such as round magnets or stickers, creative advertising media can appeal to target groups that are not normally the direct focus of the company. This can extend the reach and market penetration.
  • Emphasising the corporate culture: A company can express its own culture and personality through unusual advertising materials. This can appeal to customers who share similar values.

The choice of promotional product should always be made in accordance with the target group and the brand identity. The cost of such promotional items should also be taken into account, as they may be higher than conventional promotional items. Nevertheless, well-thought-out, unusual promotional items can be a worthwhile investment to increase the awareness and success of a company.

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Portfolio

Business stationery that makes a good impression

2023-11-18T09:43:15+01:0019 May 2022|

Good business stationery is important as it characterises the first impression of a company and conveys professionalism. High-quality business cards, stationery and a uniform appearance help to gain the trust of potential customers and strengthen the credibility of the brand.

Nowhere else is a coherent design concept as elementary as in the design of your business stationery, because it must optimally support you in all external and internal processes and integrate seamlessly into your working environment. It is the tool you use every day - so it should not only be appealing and creatively designed, but also functional, well thought-out and optimally tailored to your specific requirements. My needs-orientated and effective implementation successfully supports your corporate communication.

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Portfolio

It runs like clockwork: personalised labels

2024-02-15T16:04:53+01:0004 November 2020|

Designing labels and stickers according to customer specifications is also part of my portfolio. However, layouts for oil canisters are a rarity and therefore all the more fun. With the customised products from Gartenwelt Frey, advertising now runs like clockwork!

vh-crossmedia | Volker Heupel | References

Calendar variety 2020

2023-10-21T10:32:40+02:0019 November 2019|

In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.

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