Graphic Design Archive - vh-crossmedia

Workbooks for "Hörschnäges Kids"

vh-crossmedia2025-09-11T15:22:38+02:0011 September 2025|

This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".

While the original "Hörschnäges" booklets are tailored to lower secondary level, "Hörschnäges Kids" is aimed at primary school pupils. The idea: Promoting language education right from the startand where language, society and politics are closely interlinked - in subject lessons.

The short, child-friendly podcasts pick up on key topics from history, geography and society and illustrate them using regional examples. I have developed the appropriate layouts for the workbooks, which contain listening exercises, tasks and materials for in-depth study.

In addition, this year I have also designed two advertising flyers for "Hörschnäges" and "Hörschnäges Kidswhich fit perfectly into the respective line in terms of design and make the projects visible to the outside world.

I particularly enjoyed working on this series because it ideally combines my favourite subject areas - education, design and child-orientated knowledge transfer. I hope that the new booklets and flyers will help to motivate young listeners to listen, think and ask questions.

Further information on the project can be found here.

Brochures: Versatile companions for your corporate communications

vh-crossmedia2025-07-07T15:02:32+02:0007 July 2025|

Whether a comprehensive information brochure, attractive product price list or compact image brochure - multi-page print formats are real all-rounders when it comes to presenting your messages in a clear, convincing and high-quality way. This is because printed brochures appeal to customers on a particularly valuable level, create trust and ensure that your company is remembered in the long term.

As an experienced graphic designer, I can help you create brochures that are a perfect fit for your company and your target group. Format and design play an important role here: classic portrait format, modern square format or something completely customised - each variant has its own charm and fulfils its specific purpose.

I provide comprehensive support for your project, from the creative concept to the professional design and smooth printing process. You save time and receive brochures from a single source that are visually impressive and technically perfect.

Would you like to provide your customers with targeted information, present your products in the best possible way or leave a lasting impression? I would be happy to advise you individually and work with you to find the ideal brochure format for your goals.

Design from a single source - from the practice's website to the recruiting campaign

vh-crossmedia2025-07-07T15:03:19+02:0007 June 2025|

In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.

Small helpers with a big impact - appointment pads as a practical marketing tool

vh-crossmedia2025-07-07T15:04:32+02:0017 March 2025|

Appointment pads are small, practical helpers in the everyday life of many surgeries, studios or service providers. However, they not only offer a simple reminder for patients, customers and clients, but are also an ideal way to present your brand in a stylish and appealing way.

Customised appointment pads convey professionalism and subtly strengthen your brand identity. Whether it's a doctor's surgery, physiotherapy practice or beauty salon - every point of contact with your brand counts. An appealing tear-off pad design can make a decisive contribution to ensuring that your logo, your colour scheme and your corporate design are remembered.

Why appointment pads are more than just pieces of paper:

Increase recognition valueYour customised appointment pad helps to make your brand visible in the long term. By consistently using your corporate design, your colours and logo will be more memorable for your customers.
Show professionalismProfessionally designed appointment blocks signalise that your company pays attention to detail and values your customers.
Simply practicalThe compact shape makes them ideal for every pocket, purse or fridge at home - so they are frequently kept and used.
Place additional informationIn addition to the appointment itself, these blocks also offer the opportunity to present important information such as your website, contact details or special promotions and offers in an appealing way.

What should be considered in the design?

Clarity and clarity are paramount.
Important contact details such as telephone number, e-mail and website should not be missing.
A pleasant design appeals to customers in a positive way.

Appointment pads are therefore not only small reminders, but also discreet and efficient advertising materials that can positively emphasise your company.

Would you like to have your own appointment pads designed to perfectly match your company? As an experienced graphic designer, I will be happy to help you create attractive and customised blocks that will delight your customers. Simply contact me for a personalised consultation!

Stickers and labels - small helpers with a big impact

vh-crossmedia2024-10-18T08:10:37+02:0018 October 2024|

Stickers and labels are versatile tools in communication design and marketing, but they also fulfil very practical functions. Whether for labelling products, as information stickers or as a carrier of product-specific information - stickers and labels offer a simple but effective way of communicating important information and strengthening brand identity at the same time. In this blog post, I take a look at their many uses and explain how they can support your company in various areas.

Stickers in communication design: more than just branding

Stickers and labels are not only used for brand presence, but also fulfil practical tasks. For example, they can be used to label products by carrying important information such as product name, serial number or country of manufacture. Well-designed product labels are indispensable, especially in the retail sector, in order to provide customers with all the relevant information quickly and easily.

They are also invaluable as information stickers: they can contain safety instructions, handling instructions or warranty terms. These stickers ensure that your products are used properly and at the same time provide an additional opportunity to make your brand visible.

Labels as information carriers: clear and concise

Product labels are first and foremost information carriers. They provide the customer with essential details about the ingredients, intended use or origin of a product. This is particularly important for food and cosmetics in order to fulfil legal requirements and at the same time create consumer confidence.

However, labels can do even more: they offer a platform to emphasise special product features - such as organic certificates, vegan seals or references to environmentally friendly packaging. Product-specific information such as dosage instructions or care tips can also be included on labels so that the customer is comprehensively informed.

Stickers in advertising: flexible and cost-efficient

In addition to their practical applications, stickers are a valuable marketing tool. They can be used as a creative advertising space to make your brand visible in everyday situations. Whether on packaging, as part of an event or even as part of a guerrilla marketing campaign - stickers can be used flexibly and ensure a high reach at low cost.

Stickers are particularly useful in conjunction with special promotions or discounts. They draw attention to special offers on the product itself or in sales areas and ensure that your campaign catches the eye.

Practical and effective advertising

Stickers and labels are true all-rounders in everyday business life. They are not only an effective means of product labelling and conveying information, but also a versatile tool for marketing and advertising. Whether as information stickers, product-specific information carriers or as a creative component of your advertising strategy - with professionally designed stickers you can achieve both practical and aesthetic goals.

If you are looking for customised stickers, labels or labels, I am happy to be your experienced contact partner. Together we can design solutions that strengthen your brand and offer practical added value at the same time. Let's realise your next project together!

Flyers and leaflets - versatile marketing tools for your company

vh-crossmedia2024-10-18T07:36:34+02:0001 October 2024|

At a time when digital communication is playing an increasingly important role, you might think that print media such as flyers and leaflets are becoming less important. But the opposite is true! Flyers and leaflets are still a proven and effective means of disseminating targeted information and arousing the interest of potential customers.

Why leaflets are still convincing

Flyers and leaflets offer a number of advantages that digital media cannot always provide. They are tangible, handy and easy to circulate - whether as an insert in a newspaper, as a display in your shop or at events and trade fairs. Their compact form makes it possible to present even complex topics or offers in a clear and appealing way.

A major advantage of leaflets is their flexibility. They can be tailored to a specific offer, event or campaign, and they can be designed in such a way that the most important information can be captured at a glance. This makes them ideal for drawing attention to a specific topic - be it a new service, a special event or a product promotion. A well-designed flyer is memorable and can motivate potential customers to find out more about your company or take direct action.

Information to the point

What makes leaflets so special is the ability to present information precisely and clearly. Readers can quickly grasp the most important facts and, if interested, take the leaflet with them to study it later at their leisure. Leaflets are an excellent choice, especially for companies that want to advertise specific services or products. With a clear structure, appealing graphics and understandable language, they ensure that your message gets across - without information overload.

The digital advantage

Another advantage is that every printed flyer or leaflet can of course also be available in a digital version. This means you can not only distribute your printed product physically, but also use it as a PDF version, which is ideal for sending by email. This digital version allows you to reach your target group even more widely and use it in newsletters or other digital campaigns, for example. This allows you to combine the advantages of print and online media and maximise your reach.

The professional difference

The success of a flyer depends largely on its design. A professionally designed flyer creates trust and conveys the desired message in an appealing way. Both aesthetic and functional aspects come into play here: the design must not only look good, but also be well thought out in order to attract the attention of the target group and guide them through the content.

As an experienced graphic designer, I know exactly what is important when designing flyers and leaflets. I can help you find the right structure, the right colours and a concise message to appeal to your target group in the best possible way. To give you a better idea of my work, I would like to show you some examples of my flyers and leaflets that have already been realised and have achieved successful results for my clients:

If you are looking for professional flyers, leaflets or brochures, I am your competent partner. Together we will design your print product so that it catches the eye and conveys your message clearly and precisely.

Tips & Tricks No. 22

vh-crossmedia2024-08-08T15:21:32+02:0008 August 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 reasons why your company needs a new logo

Is your logo still up to date? If you have the feeling that your logo no longer fits your company or our times, you should think about a change. A new logo is more than just replacing a graphic - it is your business card in the digital world and can have a significant impact on your company's success.

A logo is more than just a pretty picture - it is the face of your brand and characterises the image of your company, and an outdated or unsuitable logo can do more harm than good. Designing a new logo is therefore a complex process that requires a thorough analysis of your brand and your target audience. As a professional graphic designer, I can help you develop a logo that reflects your company values and appeals to your customers.

Here are nine reasons why your company might want to think about a new logo:

No existing logo: Without a "proper" logo, it is difficult to build a strong brand identity. A professionally designed logo gives the company a face and makes it easier to recognise. It creates a visual connection with customers and helps to stand out from the competition.

Example: A start-up that has just been founded and does not yet have a visual identity. Or a company that was previously only known by a name without any graphic representation. The new logo has a memorable, modern and visual design that perfectly matches the industry and clearly represents the company visually.

: before

: after

Outdated design: A logo that was designed many years ago may look outdated today and no longer fit in with current design trends.

Example: Today, a 90s-style logo with bright colours and 3D effects often looks kitschy and out of date. The redesigned logo is minimalist and uses skilful line drawings to create a contemporary and elegant look.

: before

: after

Lack of recognisability: Is your logo so generic that it hardly stands out? A unique logo attracts more attention and is more memorable.

Example: A logo with a standard font such as Times and a line is difficult to remember and offers no recognition value. The new logo impresses with a very personal, industry-related font, a concise figurative mark and friendly colours that make it unmistakable.

: before

: after

Technical restrictions: Does your logo not work in all formats or sizes? A modern logo should be flexible in use, both digitally and in print.

Example: A logo with fine details can appear blurred or lose important elements when displayed small. The revised logo impresses with its clear presentation and very modern design, which is shown to its best advantage in all formats and sizes.

: before

: after

Redesign of individual elements: Sometimes it is not necessary to completely revise the entire logo, but only a part of it in order to convey a fresh and modern impression.

Example: A company has a logo with a very detailed and old-fashioned figurative mark that becomes blurred in smaller formats. Simplifying or modernising the figurative mark can improve readability and make the logo more flexible. The modernised figurative mark of the logo and the contemporary visualisation give the corporate identity a fresh and up-to-date look.

: before

: after

Outdated fonts: Fonts are an important part of a company's visual identity. Outdated or inappropriate fonts can undermine the overall design and leave a negative impression. Modern fonts often look cleaner, more professional and more contemporary.

Example: The use of certain fonts can very quickly make a logo or design look outdated. These fonts are often associated with certain time periods or styles that are now perceived as unprofessional or old-fashioned. The new logo shows a compact representation with modern fonts and iconographic elements that make the design look professional and contemporary.

: before

: after

Competition: Have your competitors modernised their logos? A fresh look can help you stand out from the competition.

Example: In an industry with many similar services, a unique logo can be a decisive competitive advantage. The calmer and more focussed presentation of the new logo conveys a professional impression and clearly sets the company apart from the competition.

: before

: after

Digitisation: The digital age places new demands on logos. A new logo should also be optimised for digital applications.

Example: A logo that looked good in print 10 years ago doesn't necessarily have to look good on a smartphone display. With the partial change of the name and the new corporate design colours, the updated logo presents itself reduced and optimally suited for the digital age.

: before

: after

Generational change and changing values: Each generation brings its own values, ideas and preferences with it. A generational change can mean that the existing values and the visual identity of the company are no longer in harmony. A new logo can help to reflect the new values and the changed corporate culture.

Example: A family business is taken over by the younger generation. They want a more modern image and want to combine the company's traditional values with a fresh look. The new logo looks young and fresh thanks to the skilful use of white space and modern design elements.

: before

: after

A well-designed logo is a long-term investment in your brand. It can help make your company more successful and leave a lasting impression on your customers. A new logo is the best investment in your future. Arrange a free consultation today and let us develop your new logo together.

Ready for a fresh brand image?
Request your personalised offer now!

Make an appointment now!

White space - the invisible hero in logo design

vh-crossmedia2024-08-05T19:08:55+02:0005 August 2024|

Accordingly, it is not only the quality of the stroke, the print or the sophistication of any technique that guarantees the quality of the sign, it is also the white space within the sign or between the signs that confirms the expressive power of a sign.

- Adrian Frutiger | Swiss graphic designer, typographer and type designer

White space, often also called negative space, is an often underestimated element in graphic design. However, it plays a decisive role in the design of logos. This is because it not only gives a logo a certain lightness and breathability, but also contributes significantly to its impact and recognisability.

What actually is white space?

White space is the free area around or within a design. It is what not and yet it significantly influences how we perceive the design. In logo design, for example, white space can emphasise the shape of a figure, create a contrast or even become part of the actual design.

Why is white space so important?

Clarity and order: White space ensures calm and order in a design. It prevents a logo from appearing cluttered and makes it easier to concentrate on the essential elements.
Emphasis: The targeted use of white space can emphasise certain elements of a logo.
Modernity: Many modern logos rely on generous white space. This gives them a timeless and elegant look.
Versatility: White space can be used flexibly. It can be used over large areas as well as in small details.

How do you use white space in logo design?

Negative Space: Negative space is a versatile design tool that can be used in both minimalist and complex designs. Here, white space is used to create an additional shape.
Surroundings: The space around the logo is just as important. A sufficiently large border allows the logo to breathe and prevents it from blending in with other elements.
Typography: White space also plays a role in typography. The space between the letters (tracking) and the lines (leading) influences legibility and the overall impression.

Examples of logos I have created with white space

White space is a powerful tool in the hands of the designer. It can decisively influence the effect of a logo and give it an unmistakable identity. So the next time you want a logo, remember: sometimes less is more.

Would you like to find out more about logo design? I will be happy to answer any further questions you may have.

Your exhibition stand - a reflection of your brand

vh-crossmedia2024-07-28T10:02:47+02:0028 July 2024|

Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.

What I can do for you

I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include

Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.

Why a professionally designed exhibition stand is so important

A well-designed exhibition stand offers you numerous advantages:

High recognition value: A standardised appearance strengthens your brand identity.
More attention: An attractive stand attracts the attention of visitors.
Successful customer approach: You can present your products and services effectively in an appealing ambience.
Professional impression: A well-designed stand emphasises your expertise.

Which elements are part of a successful exhibition stand?

A successful exhibition stand consists of various elements:

Exhibition walls: The perfect backdrop for your presentation.
Trade fair counters: The central point of contact for your visitors.
Roll-ups: Flexible advertising banners.
Banners and flags: High recognition value from afar.
Exhibition furniture: Functional and stylish seating.
Lighting: Puts your stand in the right light.
Give-aways: Small gifts for your visitors.

Your individual wishes take centre stage

Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.

Specific web design for different industries: what is important

vh-crossmedia2024-07-28T08:08:24+02:0022 July 2024|

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:

Target group analysis: Understand your potential customers exactly and their needs and expectations.
Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
Development of an appealing design: Unique design that effectively reflects your brand and message.
Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.

Additional services:

Consistent design and branding: Uniform appearance across all your online channels.
Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
Social media marketing: Effective use of social media to increase your reach and customer loyalty.

With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.

Detailed evaluation of some of the websites I have created for my clients:

Friends of Arenberg Castle Ruins e.V.

Fulfilled requirements:

Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Accessibility: The website is largely barrier-free and can be used by people with disabilities.

SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH

Fulfilled requirements:

Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Security: The website uses SSL encryption to protect user data.

Husqvarna Automower^® from Gartenwelt Frey

Fulfilled requirements:

Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.

Kommern High Game Park

Fulfilled requirements:

Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Society for the Conservation of Owls (EGE)

Fulfilled requirements:

Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep

Fulfilled requirements:

Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

12 Weiter

Graphic design

This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".

Appointment pads are small, practical helpers in the everyday life of many surgeries, studios or service providers. However, they not only offer a simple reminder for patients, customers and clients, but are also an ideal way to present your brand in a stylish and appealing way.

Why appointment pads are more than just pieces of paper:

What should be considered in the design?

Stickers in communication design: more than just branding

Labels as information carriers: clear and concise

Stickers in advertising: flexible and cost-efficient

Practical and effective advertising

Why leaflets are still convincing

Information to the point

The digital advantage

The professional difference

If you are looking for professional flyers, leaflets or brochures, I am your competent partner. Together we will design your print product so that it catches the eye and conveys your message clearly and precisely.

9 reasons why your company needs a new logo

Here are nine reasons why your company might want to think about a new logo:

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?