Graphic design

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What is "white space" and why is it so important?

"White space" refers to the unused space between different design elements such as text, images or graphics. It helps to structure the design and improve the visual hierarchy by giving the viewer's eye a break and focussing on the most important elements. Effective use of white space can make a design more elegant, modern and easier to understand.

Here are 9 tips on the topic of "white space" - the free space in a design in which there is neither a visual element nor text:

1. Emphasising content: By using white space, important content on a website or graphic can be better emphasised. The white space around an element draws the viewer's focus to it and enables them to quickly grasp the content.
2. Improving readability: Sufficient use of white space can improve the readability of text on a website or graphic. By leaving enough space between blocks of text, you can prevent the text from appearing cluttered and more difficult to read.
3. Enhancing aesthetics: The use of white space can help a design appear more aesthetically pleasing overall. It gives a website or graphic a clean, organic look that can give the impression of elegance and sophistication.
4. Creating balance: White space can help make a website or graphic look more balanced and symmetrical. By harmonising the space around different elements, you can achieve an overall balanced design.
5. Better navigation: The use of white space can improve navigation on a website. By creating gaps between different navigation elements, you can help the viewer to find their way around more easily.
6. Reduction of distractions: White space can help reduce visual distractions on a website or graphic. By separating certain elements, you can prevent the viewer from being overwhelmed and losing focus.
7. Facilitating perception: The use of white space can facilitate the perception of content. By leaving enough space between different elements, the content can be better understood.
8. Improving the user experience: A well thought-out use of white space can improve the user experience on a website. By optimising the space around various elements, you can increase usability and provide visitors with a pleasant experience.
9. Better conversions: Thoughtful use of white space can also help increase conversion rates on a website. By optimising the space around call-to-action buttons and directing the viewer's focus to specific elements, you can increase the likelihood that the viewer will perform a desired action.

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What makes a good website?

A good company website is crucial to the success of a business in the digital age. Here are 9 recommendations that can help you design a successful website:

1. Define your target group: Before you design your website, you should be clear about your target group. Who are your customers? What are their needs and expectations? Customise your website to this target group.
2. Clear structure: A clear structure and navigation are important so that visitors can quickly find what they are looking for. A simple menu structure that covers the most important areas of your website makes it easier to navigate.
3. Content: Provide high quality content that appeals to your target audience. It should not only be informative, but also appealing and easy to understand. Also use images and videos to liven up your content.
4. Mobile optimisation: More and more people are using mobile devices to surf the internet. Make sure your website is optimised for all devices, including smartphones and tablets.
5. Fast loading times: A fast loading time is crucial for the success of your website. Optimise your images and use a reliable hosting platform to ensure that your website loads quickly.
6. SEO: Search engine optimisation is an important factor for the success of your website. Make sure that your website is optimised with relevant keywords and meta tags to rank well in search engine results.
7. Social media integration: Link your website to your social media channels to increase your reach and encourage visitors to share your content on social networks.
8. Contact options: Make sure that visitors can easily get in touch with you. Add a contact page and offer various contact options, such as telephone, e-mail and contact form.
9. Up-to-date: Keep your website up-to-date by regularly adding new content and updating existing content. An outdated website can deter visitors and damage your credibility.