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Graphic design

Tips & Tricks No. 12

2023-11-17T10:25:21+01:0002 April 2023|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What is responsive web design and how does it work?

"Responsive web design" is a technique for developing websites in which the layout is designed to automatically adapt to the size and resolution of the device on which the website is displayed. This ensures an optimal user experience on all devices, including desktop computers, laptops, tablets and smartphones. This is achieved through the use of flexible grid systems, flexible images and media queries.

Here are 9 recommendations for a responsive website:

  1. Use of a flexible grid structure for the website to ensure that content automatically adapts to different screen sizes and devices.
  2. Use CSS media queries to customise the layout and size of images for different screen sizes.
  3. Use fonts that are easy to read on all devices and adjust their size for different screen sizes.
  4. Avoid unnecessary elements that could slow down the loading time of the website.
  5. Use of images and graphics with a resolution that is suitable for the respective device.
  6. Use of clear and concise menus and navigation elements that are easy to use even on smaller screens.
  7. Testing the website on different devices to ensure that it looks and works well on all screen sizes and devices.
  8. Minimise the use of pop-ups or other elements that force the user to click on certain buttons in order to use the website.
  9. Use of a content management system (CMS) such as WordPress, which supports and automatically adapts the creation of responsive content.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Making it big with impressive formats

2023-11-18T09:36:42+01:0005 February 2023|

Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption.

In this way, a successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, your event or your motif.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Workbooks on podcasts

2024-02-25T12:23:55+01:0031 January 2023|

I was extremely pleased to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbooks, in conjunction with the appropriate podcasts, are intended to give students the opportunity to combine media skills and action-orientation. In this way, media knowledge is conveyed and research skills are learnt in a very practical way. I have created the corresponding layouts and hope that this will motivate the young listeners particularly well!

The classics: expressive adverts

2023-11-18T09:43:07+01:0005 January 2023|

For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still makes sense.

Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in sector-specific newspapers or magazines they reach exactly the right addressees.

I design customised print ads for you with recognition value that stand out and are read.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Christmas is coming ...

2023-11-17T13:42:22+01:0028 December 2022|

As every year, the task in 2022 was to create Christmas design templates for my customers' cards. A large selection of individual layouts makes every Christmas greeting unique.

vh-crossmedia | leaflets, folders, flyers

Visual communication with sense and understanding

2023-11-17T13:43:19+01:0020 November 2022|

Magazines and brochures are still important in advertising as they provide a physical presence and can appeal to a selected target group. Through appealing design and informative content, they enable a long-lasting impact and convey brand messages in a personal and tangible way.

Regardless of whether you want to design a powerful image brochure, create a detailed product catalogue, design a stylish magazine or write an official annual report - I not only get what you have to say and show in perfect form, I also think along with you.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Tips & Tricks No. 11

2023-11-17T10:25:22+01:0016 October 2022|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What is "white space" and why is it so important?

"White space" refers to the unused space between different design elements such as text, images or graphics. It helps to structure the design and improve the visual hierarchy by giving the viewer's eye a break and focussing on the most important elements. Effective use of white space can make a design more elegant, modern and easier to understand.

Here are 9 tips on the topic of "white space" - the free space in a design in which there is neither a visual element nor text:

  1. Emphasising content: By using white space, important content on a website or graphic can be better emphasised. The white space around an element draws the viewer's focus to it and enables them to quickly grasp the content.
  2. Improving readability: Sufficient use of white space can improve the readability of text on a website or graphic. By leaving enough space between blocks of text, you can prevent the text from appearing cluttered and more difficult to read.
  3. Enhancing aesthetics: The use of white space can help a design appear more aesthetically pleasing overall. It gives a website or graphic a clean, organic look that can give the impression of elegance and sophistication.
  4. Creating balance: White space can help make a website or graphic look more balanced and symmetrical. By harmonising the space around different elements, you can achieve an overall balanced design.
  5. Better navigation: The use of white space can improve navigation on a website. By creating gaps between different navigation elements, you can help the viewer to find their way around more easily.
  6. Reduction of distractions: White space can help reduce visual distractions on a website or graphic. By separating certain elements, you can prevent the viewer from being overwhelmed and losing focus.
  7. Facilitating perception: The use of white space can facilitate the perception of content. By leaving enough space between different elements, the content can be better understood.
  8. Improving the user experience: A well thought-out use of white space can improve the user experience on a website. By optimising the space around various elements, you can increase usability and provide visitors with a pleasant experience.
  9. Better conversions: Thoughtful use of white space can also help increase conversion rates on a website. By optimising the space around call-to-action buttons and directing the viewer's focus to specific elements, you can increase the likelihood that the viewer will perform a desired action.

Should we use these tips together?
I look forward to helping you further!

SIMPLY BEASTLY!

2023-11-17T13:45:15+01:0018 September 2022|

New signage for one of my most loyal customers, the Wildlife park in Kommern. The large information boards are attractive and easy to read, even for younger visitors to the park, and provide lots of details about the individual animal species.

vh-crossmedia | Labelling, signage, stickers

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Workbook on the topic "Europe and us"

2024-02-25T12:24:03+01:0025 August 2022|

It was a great pleasure to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbook on the topic of "Europe and us" provides information on the Greater Region, its location and its function in Europe. Above all, however, it is intended to give pupils the opportunity to explore and investigate for themselves. I have created the corresponding layout and hope that this will motivate the young researchers particularly well!

News from the Düren district

2023-11-17T13:47:05+01:0015 August 2022|

This year, the district of Düren is celebrating its 50th anniversary. To celebrate these five exciting decades with the citizens, an extensive programme has been put together that will run throughout the year. One of the first events was the open day at the Aldenhoven Testing Centre (ATC). Here you could take a look behind the scenes and find out more about the future of mobility - combined with everything for your physical well-being and a live music programme on a large stage. I was happy to design the posters and flyers for this event.

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