Graphic design

Tips & Tricks No. 13

2023-11-17T10:25:20+01:0013 May 2023|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 current design trends

The digital world is subject to constant change, and developments in graphic and web design are no exception. What was considered modern yesterday can be outdated today and replaced by new trends. Companies and self-employed people want to avoid their websites losing their appeal due to outdated designs and no longer appearing contemporary. To stay up to date, it is therefore important for graphic and web designers to be informed about current design trends, as modern graphic and web design is often based on these tendencies. Here I present the current trends:

  1. Responsive design: Responsive design will continue to be one of the most important requirements for web design in order to ensure an optimal display on different devices.
  2. Animations: Motion and animation are being used more frequently in web design to create an interactive and engaging experience for users.
  3. Bold typography: Typography will remain an important factor in web design, with larger, eye-catching fonts and creative font styles.
  4. Micro-interactions: Small interactions such as hover effects, buttons and button animations are being used more frequently in web design to improve the user experience.
  5. Minimalism: Minimalist design will continue to be an important trend in web design, with clear and simple layouts that create an elegant user experience.
  6. Retro design: Retro design elements from the 70s, 80s and 90s will continue to be in vogue as designers use them to create a sense of nostalgia and familiarity.
  7. Handmade elements: Handmade elements, such as hand-drawn illustrations or handwritten typography, are increasingly used in graphic design to create a personalised and handmade look.
  8. Muted Colors: Muted colours are used more frequently in graphic design to create a subtle and understated look that is still eye-catching.
  9. Geometric shapes: Geometric shapes are more commonly used in graphic design to create a modern and abstract look that is visually appealing.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Bonus or loyalty cards in marketing

2023-11-18T09:36:29+01:0020 April 2023|

Bonus or loyalty cards are a popular marketing tool aimed at building customer loyalty and retaining customers in the long term.

Customers can use these cards to collect bonus points when purchasing products or services, which they can later exchange for rewards, discounts or other benefits. Bonus or loyalty cards allow companies to increase customer loyalty and customer satisfaction, as the rewards give customers an additional incentive to shop with the company and come back again. Customers feel valued and have the feeling that their loyalty to the company is being rewarded. This can also contribute to customers recommending the company to others in a positive way and thus attracting new customers.

Contact me if you would like me to create bonus or loyalty cards for you as an effective marketing tool to increase customer loyalty and customer satisfaction and attract new customers.

Small prices, big impact!

2023-11-18T09:36:29+01:0017 April 2023|

Flyers in DIN long format are an optimal and inexpensive option for large quantities of quick information or compact advertising measures.

Everyone Advertising flyer is developed by me individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online printing companies are ideal for the "quick number". Take advantage of the low prices for a big impact!

Would you like more information on this topic?
Discover my portfolio!

Tips & Tricks No. 12

2023-11-17T10:25:21+01:0002 April 2023|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What is responsive web design and how does it work?

"Responsive web design" is a technique for developing websites in which the layout is designed to automatically adapt to the size and resolution of the device on which the website is displayed. This ensures an optimal user experience on all devices, including desktop computers, laptops, tablets and smartphones. This is achieved through the use of flexible grid systems, flexible images and media queries.

Here are 9 recommendations for a responsive website:

  1. Use of a flexible grid structure for the website to ensure that content automatically adapts to different screen sizes and devices.
  2. Use CSS media queries to customise the layout and size of images for different screen sizes.
  3. Use fonts that are easy to read on all devices and adjust their size for different screen sizes.
  4. Avoid unnecessary elements that could slow down the loading time of the website.
  5. Use of images and graphics with a resolution that is suitable for the respective device.
  6. Use of clear and concise menus and navigation elements that are easy to use even on smaller screens.
  7. Testing the website on different devices to ensure that it looks and works well on all screen sizes and devices.
  8. Minimise the use of pop-ups or other elements that force the user to click on certain buttons in order to use the website.
  9. Use of a content management system (CMS) such as WordPress, which supports and automatically adapts the creation of responsive content.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Making it big with impressive formats

2023-11-18T09:36:42+01:0005 February 2023|

Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption.

In this way, a successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, your event or your motif.

Would you like more information on this topic?
Discover my portfolio!

Workbooks on podcasts

2024-02-25T12:23:55+01:0031 January 2023|

I was extremely pleased to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbooks, in conjunction with the appropriate podcasts, are intended to give students the opportunity to combine media skills and action-orientation. In this way, media knowledge is conveyed and research skills are learnt in a very practical way. I have created the corresponding layouts and hope that this will motivate the young listeners particularly well!

The classics: expressive adverts

2023-11-18T09:43:07+01:0005 January 2023|

For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still makes sense.

Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in sector-specific newspapers or magazines they reach exactly the right addressees.

I design customised print ads for you with recognition value that stand out and are read.

Would you like more information on this topic?
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Christmas is coming ...

2023-11-17T13:42:22+01:0028 December 2022|

As every year, the task in 2022 was to create Christmas design templates for my customers' cards. A large selection of individual layouts makes every Christmas greeting unique.

vh-crossmedia | leaflets, folders, flyers

Visual communication with sense and understanding

2023-11-17T13:43:19+01:0020 November 2022|

Magazines and brochures are still important in advertising as they provide a physical presence and can appeal to a selected target group. Through appealing design and informative content, they enable a long-lasting impact and convey brand messages in a personal and tangible way.

Regardless of whether you want to design a powerful image brochure, create a detailed product catalogue, design a stylish magazine or write an official annual report - I not only get what you have to say and show in perfect form, I also think along with you.

Would you like more information on this topic?
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