Graphic design

Flyer campaign for Chaco

2023-10-22T09:11:59+02:0006 March 2022|

The company "Chaco" from the Westerwald - the versatile specialist retailer for tools, fastening technology, industrial supplies, industrial safety & bicycles - received support from me for current advertising campaigns. Also planned: a major relaunch of the company's own catalogue and much more ...

Green is everywhere ...

2022-03-10T15:11:27+01:0022 February 2022|

Despite my departure from the Voreifel region, my clients and I remain loyal to each other, including the local BÜNDNIS90/DIE GRÜNEN Zülpich association. I was able to help with the production of a series of information brochures that address green issues in the former Roman town and its surroundings. And even though the second version of the "GRÜNE BLÄTTCHEN" had already blossomed into "GRÜN IM GESPRÄCH", I am looking forward to many more editions!

Dancing to cool beats ...

2023-10-22T09:12:00+02:0015 January 2022|

Ideenschmiede Puderbacher Land is a volunteer project organised by the Puderbach Association of Municipalities. With the idea of a free "hip-hop workshop" with two-time German champions Gabriel Hermes and Miah Bein from Tanzfabrik Mittelrhein, more than 60 children (tested) were able to escape from everyday life and simply dance under almost normal conditions in four workshops over two days.

A great project that I was able to accompany with the appropriate advertising measures.

Beer mat fundraiser with raffle

2023-10-22T09:12:00+02:0030 November 2021|

For some time now FREYwillig & with heart under the motto "Regional. Social. From the heart." in the name of a good cause. The enterprising Westerwald natives Christian Frey and Ingo Bein are present on all channels and skilfully use print, web and social media for their projects.

The current idea of a "beer mat donation campaign" encourages local restaurants to turn beer mats into a donation in favour of social projects with the help of sponsors. The additional "joker lids" will also enable participation in a raffle with prizes totalling 5,000 euros!

As with every "FREYwillig & mit Herz" project, I am happy to be able to contribute to its success with my graphic design services when the motto is "Your donation for our region".

Calendar variety 2021

2022-03-27T16:29:16+02:0030 November 2021|

In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.

Tips & Tricks No. 8

2023-11-17T10:25:28+01:0016 November 2021|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

Graphic design basics: Space

Here is 9 x expertise on the topic of "space" in graphic design:

  1. Negative space or white space: The use of empty space or white space around visual elements to draw focus to certain areas or achieve a desired effect.
  2. Proportions and proportions: The use of proportions and proportions to create a balanced and harmonious overall picture.
  3. Colour contrasts: The use of colours to distinguish visual elements from one another or to highlight certain areas.
  4. Spacing: The placement of visual elements at a certain distance from each other to create a balanced overall picture and facilitate the perception of content.
  5. Hierarchy: The use of space to create a hierarchy of visual elements and help the viewer quickly grasp the most important information on a page.
  6. Text and image distribution: The distribution of text and image elements in space to create a balanced and more legible composition.
  7. Symmetry and asymmetry: The use of symmetrical or asymmetrical arrangements of visual elements to create a balanced and harmonious overall picture.
  8. Depth effect: The use of space to achieve a depth effect in a design and reinforce the visual hierarchy.
  9. Structure: The use of space to create a clear structure and organisation of visual elements.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Outdoor advertising in large formats

2023-10-21T11:37:57+02:0030 October 2021|

Tarpaulins and banners are ideal advertising media for transporting targeted messages - eye-catching and hard-wearing. Regardless of whether it's a barrier, scaffolding or site fence: in highly frequented locations, your advertising is guaranteed to attract the desired attention thanks to the large format.

Would you like more information on this topic?
Discover my portfolio!

Tips & Tricks No. 7

2023-11-17T10:25:28+01:0016 October 2021|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

How to turn your website graphics into an eye-catcher

Here are 9 tips for successful graphics on a website:

  1. Appropriate size: The size of the graphics should be adapted to the website to ensure that they do not appear distorted or stretched.
  2. High quality: High resolution and quality graphics are important to ensure that they are displayed clearly on different screen sizes and resolutions.
  3. Consistency: All graphics on the website should be kept in a uniform style to create a consistent visual experience.
  4. Colour scheme: The graphics should be kept in a colour scheme that matches the colour palette of the website.
  5. Simplicity: Avoid overloaded or overly complex graphics to convey a clear and understandable message.
  6. Contrast: Use contrast to emphasise important elements and make sure they stand out.
  7. Balance: The graphics should create a balanced mix of text and images on the website.
  8. Usability: Use graphics that improve the navigation and usability of the website instead of hindering it.
  9. Accessibility: When using graphics, take people with visual impairments into account by using alternative texts (alt tags) and descriptions to describe the content of the graphics.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Making it big with impressive formats

2024-02-15T10:49:59+01:0020 September 2021|

Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption. A successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, event or motif.

Would you like more information on this topic?
Discover my portfolio!

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