Graphic design

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

Graphic design basics: Typography

Here is 9 x expertise on the topic of "typography" in graphic design:

1. Fonts: Choosing the right fonts is crucial to achieving a visually appealing design.
2. Legibility: The legibility of the font is crucial to ensure that the text can be easily read by the viewer.
3. Scalability: The fonts should be scalable so that they look good in different sizes and resolutions.
4. Alignment: The alignment of the text influences the visual balance and readability.
5. Spacing: The spacing between letters and lines influences legibility and the visual hierarchy in the design.
6. Colour: The colour of the font should be chosen carefully to achieve a visually appealing design.
7. Font style: Choosing the right font style is important to improve the visual hierarchy in the design.
8. Consistency: The font should be used consistently throughout the design in order to achieve a coherent design.
9. Context: The font should be carefully placed in the context of the design to ensure that it works well and conveys its message effectively.

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What actually is SEO?

Here are 9 answers to this question:

1. SEO stands for Search Engine Optimisation. It is a measure to improve the visibility of a website in the organic search results of search engines such as Google.
2. The aim of SEO is to achieve a higher ranking in the search results through targeted optimisation of the content and technology of a website, thereby generating more traffic to the website.
3. SEO includes a variety of techniques, such as optimising keywords, improving the page structure, increasing loading times, creating high-quality content and gaining backlinks.
4. SEO is a long-term process and requires continuous monitoring and adaptation as search engine algorithms are constantly changing and new trends and technologies emerge.
5. A well-executed SEO can have a very positive impact on business, as it means greater visibility and therefore a wider reach.
6. In addition to organic search results, there are also paid search results, which are summarised under the term SEA (Search Engine Advertising).
7. SEO is a complex topic that encompasses various aspects of website optimisation and requires a comprehensive understanding of technology, content, marketing and analysis.
8. Many companies invest in SEO to increase their visibility in search engines and thus drive more traffic and potential customers to their website.
9. Successful SEO strategies require an in-depth understanding of the target group, the competition and the search engine algorithms in order to be able to take targeted measures.

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What characterises good branding?

"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.

Here are 9 recommendations for good branding of your brand:

1. Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.
2. Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.
3. Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.
4. Brand message: Your brand message should be clear and memorable to communicate your brand's identity.
5. Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.
6. Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.
7. Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.
8. Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.
9. Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.