Search engine optimisation archives - vh-crossmedia

Tips & Tricks No. 25

vh-crossmedia2025-07-15T11:30:48+02:0015 July 2025|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 elements that should not be missing on any homepage

The homepage is much more than just the entry point to a website. It is the digital business card, the first point of contact - and often the decisive one. The decision is made within a few seconds: continue reading or jump off? As a web designer, I therefore make sure that certain elements are well thought out and clearly implemented right from the start.

Here are nine central building blocks that I consider together with my clients when designing each homepage:

Visual introduction: hero motif, slider or strong visual language

The first glance is decisive - and it should be a good one. Whether it's a large-scale hero motif, a customised slider or a short video clip: together we choose the right visual element that gets to the heart of the website's message and draws visitors' attention. I make sure that design and technology work together perfectly - for a professional, inviting and brand-typical first impression.

Clear address: Headline with value proposition

A homepage needs more than just a "Welcome" - it needs orientation. Together with my clients, I develop a concise headline that clearly shows what the company offers - and why this is relevant for the target group. A well thought-out introduction creates trust and arouses interest.

Link to social media: show presence where the target group is on the move

Whether Instagram, Facebook, LinkedIn or YouTube - if you are active on social networks, you should also make these channels visible on your website. I integrate social media links, feeds or individual posts in such a way that they match the design and offer real added value. Together, we clarify which platforms make sense and how a link can be harmoniously integrated. The result is a coherent presence - across all channels.

Service overview or offer teaser

What exactly does the company offer? Together, we prioritise the content that should be the focus - and I develop design solutions that present the services in a clearly structured and visually appealing way. Even complex topics can be made easily accessible with modular teasers, icons or short descriptions.

Call to action

Whether it's an appointment, contact form or product page - it should be recognisable on the homepage what should happen next. Together, we define the goal of the page and I make sure that suitable call-to-actions are placed sensibly and implemented in a visually convincing way. This creates clear user guidance without detours.

Current content, references or customer testimonials

A website is allowed to live - this conveys topicality and seriousness. Depending on the project, I develop suitable options for integrating news, selected references or customer opinions. Even if no news section is planned, content can be presented in a targeted manner so that it is effective - without the need for constant maintenance.

Contact option or direct link

A good website makes it easy to get in touch. I make sure that all important contact options are clearly visible and can be used on mobile devices - whether as a button, as fixed information in the header or as a short form in the footer. Here too, we work together to decide what suits the target group and the project.

9 elements that should not be missing on any homepage

Sophisticated navigation and user guidance

You can't see good menu navigation - you can feel it. I develop a clear structure that is logically organised and works intuitively on all devices. I pay attention to short click paths, comprehensible labelling and a clear hierarchy that makes visiting the site pleasant and goal-oriented.

Technical basics: loading time, mobile view, data protection

Design only works if the technology is right. I pay attention to clean code, fast loading times, an optimised display on mobile devices and the implementation of all legally required elements - from the cookie banner to the privacy policy. The result is a reliable, future-proof website.

These nine elements form a strong foundation for homepages that are convincing - visually, structurally and technically. In every project, I develop customised solutions that precisely match the requirements and target groups of my clients. The order of the points is not a fixed rule, but results from the respective concept. The decisive factor is that the overall picture is right - in terms of function, design and content.

Do you want your homepage to impress from the very first click? I can help you achieve this!

Tips & Tricks No. 24

vh-crossmedia2025-01-09T08:28:54+01:0009 January 2025|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

The 9 most common mistakes with self-created websites - and how I avoid them for you

Creating a website yourself sounds tempting: with modular systems and DIY tutorials, the path to your own online presence seems quick and inexpensive. But many people quickly realise that a professional, functioning and customer-friendly website is more demanding than they thought.

From my conversations with customers who have started with modular systems such as Strato or 1&1, I know that many find the creation process more time-consuming and complicated than expected. The results often fall short of expectations. Content management systems such as Typo3 (often perceived as too complicated) and Joomla (less widespread and therefore offering less support) can also present challenges. I prefer to work with WordPress as it offers an ideal combination of flexibility, user-friendliness and a large community. This makes it easy to realise individual requirements without making compromises.

The 9 most common mistakes with self-created websites - and how I avoid them for you

As a result, many self-employed people and companies encounter challenges when implementing their own websites that lead to avoidable mistakes. Here are the 9 most common mistakes - and how I can help you avoid them:

1. lack of mobile friendliness
More than 70 % of internet users visit websites via their smartphone. A website that is poorly displayed on mobile devices deters visitors. Modular systems in particular often do not offer optimal mobile customisation. Professional responsive design ensures that your website looks and functions optimally on all devices.

2. confusing layout
If visitors can't find your content quickly, they'll leave. DIY solutions such as modular systems or standard CMS templates often only offer limited options for a clear structure and intuitive navigation. I help you to structure content clearly and develop a design that takes your customers by the hand.

3. poor loading times
A slow website costs visitors and search engine rankings. This can be caused by unoptimised images, too many plugins or inefficient code - a common problem with self-created websites. I technically optimise your website so that it loads at lightning speed.

4. outdated or inappropriate design
A website is your digital figurehead. Self-created pages often appear arbitrary or out of date. A professional design shows at first glance that your company is modern and trustworthy.

5. no clear target group approach
Many DIY sites are too general or do not address the target group directly. I analyse your target group and ensure that your website reaches exactly the people you want to address.

6. lack of search engine optimisation (SEO)
Without SEO, your website remains invisible. Important factors such as keywords, meta tags or structured content are often overlooked. I make sure that your website is not only attractive, but also findable.

7. too little focus on content
The design is often prioritised, while the content is neglected. But it is the texts, images and messages that convince your visitors. Together, we ensure that your content is appealing and effective.

8. security gaps
DIY sites are often not sufficiently protected against cyber attacks. If SSL certificates, regular updates or secure passwords are missing, your site will quickly become a target for hackers. I integrate modern security standards and ensure regular maintenance.

9. no professional support
What to do if the site suddenly stops working? Websites that you create yourself usually do not offer any technical support. As your partner, I am also there for you after completion to solve problems quickly.

Creating a website yourself can therefore quickly become frustrating and expensive if errors occur that put off visitors or potential customers. With my expertise, you can avoid these stumbling blocks and get a website that is technically, visually and content-wise convincing.

Do you want a website that not only looks good, but also works? Let's develop a solution together!

Why WordPress? The best choice for your new website

vh-crossmedia2024-11-29T14:35:39+01:0029 November 2024|

When it comes to creating modern, powerful and future-proof websites, there is a clear answer: WordPress. In this blog article, I would like to explain why I have decided to work exclusively with this content management system (CMS) and what advantages this has for you as my customer.

WordPress dominates the CMS market worldwide

A look at the latest figures makes it clear why WordPress is the number one choice. According to a recent study by Statista, in November 2024 WordPress will be used by 43.6 % of all websites analysed used worldwide. This leaves competitors such as Shopify (4.6 %) and Wix (approx. 3 %) far behind.

This huge market share not only shows how popular WordPress is, but also that it is a proven solution that is used by millions of people and companies worldwide - from small blogs to large international brands.

A success that continues to grow

The long-term development of market shares also speaks for itself. WordPress has grown continuously since 2010, while other CMSs such as Joomla and Drupal have lost market share. This development shows that WordPress is not just a trend, but has established itself as a standard.

For you, this means that when you choose WordPress, you are opting for a system that will remain relevant in the future. Your website remains flexible, expandable and technically up to date.

The advantages of WordPress for your website

Why is WordPress so successful? And what does it mean for your website? Here are some of the biggest advantages that WordPress offers:

1. flexibility and adaptability

Whether you need a small website for your local company, an extensive online shop or a modern blog - WordPress can be customised to your individual needs. With thousands of themes and plugins, we can tailor functions and designs precisely to your requirements.

2. user-friendliness for you

WordPress is not only easy to use for developers, but also for you. As soon as your website is ready, you can manage content such as text, images or blog articles yourself - without any prior technical knowledge. This saves you time and money.

3. future security

Thanks to its large market share and continuous development, WordPress is future-proof. There are regular updates that add new functions and close security gaps. We can also add new features at any time to help your website grow with your business.

4. SEO optimisation

A website is only successful if it can be found. WordPress offers many tools out of the box to optimise your website for search engines - from clean code to plugins such as Yoast SEO, which help you to achieve better rankings on Google.

5. community and support

With a huge global community, there is always support: countless tutorials, forums and experts ensure that WordPress solutions can be developed and improved quickly and reliably.

Why I only work with WordPress

My decision to work exclusively with WordPress is based on many years of experience and the conviction that I can provide you with the best results. Instead of spreading my expertise across many different CMSs, I concentrate on the system that offers the ideal conditions for most projects.

For you this means

Efficient project realisation: Thanks to my specialisation, I can create your website faster and more cost-effectively.
Long-term support: With my expertise in WordPress, I can also support you after the launch of your website with customisations, extensions or technical updates.
Future-proof decisions: You benefit from a system that is a world leader and will continue to be relevant for many years to come.

WordPress is the right choice

WordPress has established itself as the most successful CMS in the world - and for good reason. With its flexibility, user-friendliness and future-proof structure, it offers the ideal basis for both small companies and large organisations.

If you are thinking about creating a new website or relaunching an existing one, then I am the right contact for you. Together we will realise your ideas - with a system that will support you in the long term.

Do you have any questions? Feel free to write to me or arrange a free consultation directly. I look forward to realising your project with WordPress!

Tips & Tricks No. 23

vh-crossmedia2024-11-01T14:18:46+01:0001 November 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 steps to the successful launch of your new website

Fine-tuning the content: The first important step is to review and optimise all text and images. Together, we go through all content to ensure it is clear, engaging and aligned with your target audience. Precisely worded copy, meaningful images and a consistent tone of voice help to communicate your brand and gain the trust of visitors.

vh-crossmedia - Launch of your new website: fine-tuning the content

Design optimisation: The second step is perfecting the design. Here I pay attention to the smallest details - from the fonts to the colour combinations. A coherent design represents your brand perfectly and ensures that visitors to your website have an unforgettable experience. Studies show that visually appealing websites increase user dwell time and reduce the bounce rate.

vh-crossmedia - Launch of your new website: Design optimisation

Responsive design: The next step is to ensure that your website is optimally displayed on every device. Whether on a smartphone, tablet or desktop - your website must work perfectly everywhere. I test on different screen sizes and adapt the design to ensure a consistent user experience. A responsive design increases user satisfaction and increases the chances of visitors staying longer and converting.

vh-crossmedia - Launch of your new website: Responsive Design

Intuitive navigation: Clear and intuitive navigation is the key to a good user experience. I structure the menus so that your visitors can find what they are looking for quickly and easily. For example, clear menu items and a well thought-out page structure ensure that users can navigate through your content with ease. Well-organised navigation can significantly increase the conversion rate.

vh-crossmedia - Launch of your new website: Intuitive navigation

Convincing call-to-actions: Targeted calls to action can make the difference between a visitor and a customer. I strategically place CTAs and optimise them to align with your business goals. Whether it's a "buy now" button or a "contact us" form, CTAs are regularly tested and customised to achieve the best possible conversion rate.

vh-crossmedia - Launch your new website: Convincing call-to-actions

Search engine optimisation (SEO): A website is only as good as its findability. Through targeted SEO measures such as optimising keywords, improving loading times and adapting mobile user-friendliness, I ensure that your website ranks high in Google's search results. This means more visibility, more visitors and ultimately more potential customers for your business.

vh-crossmedia - Launch of your new website: Search engine optimisation (SEO)

Integration of social media: Social media is a powerful tool to increase your reach and encourage interaction with your customers. I integrate social media buttons and feeds on your website so that visitors can easily share your content or connect with your channels. Integration options such as Instagram galleries can also increase engagement.

vh-crossmedia - Launch of your new website: Integration of social media

Safe transition: The launch of your website is a sensitive process that leaves no room for error. I take care of the technical implementation, such as adjusting the server settings and migrating the content to ensure a smooth transition. I make sure that the website remains secure and error-free during the transition so that you can concentrate on your business.

vh-crossmedia - Launch of your new website: Secure transition

Personalised support for you: I am also there for you after the launch. Be it for technical questions, content adjustments or new features - I support you in constantly improving your website. Through regular analyses and updates, we ensure that your website is always up to date and continues to perform optimally.

vh-crossmedia - Launch of your new website: Personal support for you

Are you ready to launch your new website with a strong presence?
Let's write your digital success story together!

Specific web design for different industries: what is important

vh-crossmedia2024-07-28T08:08:24+02:0022 July 2024|

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:

Target group analysis: Understand your potential customers exactly and their needs and expectations.
Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
Development of an appealing design: Unique design that effectively reflects your brand and message.
Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.

Additional services:

Consistent design and branding: Uniform appearance across all your online channels.
Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
Social media marketing: Effective use of social media to increase your reach and customer loyalty.

With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.

Detailed evaluation of some of the websites I have created for my clients:

Friends of Arenberg Castle Ruins e.V.

Fulfilled requirements:

Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Accessibility: The website is largely barrier-free and can be used by people with disabilities.

SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH

Fulfilled requirements:

Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Security: The website uses SSL encryption to protect user data.

Husqvarna Automower^® from Gartenwelt Frey

Fulfilled requirements:

Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.

Kommern High Game Park

Fulfilled requirements:

Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Society for the Conservation of Owls (EGE)

Fulfilled requirements:

Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep

Fulfilled requirements:

Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

AIDA in web design: proven strategy for more success

vh-crossmedia2024-07-22T12:01:49+02:0026 January 2024|

As a graphic and web designer, I am passionate about not only creating aesthetically pleasing websites, but also ensuring that they effectively engage my clients' target audience and motivate them to take action. With this in mind, I'd like to share a proven strategy that can help achieve just that: the AIDA principle.

A for Attention

The first step in designing a new website for you and your business is to grab the attention of visitors. Through thoughtful design with appealing graphics, clear typography and an inviting colour scheme, I want to ensure that visitors are immediately drawn to your website. Remember that first impressions are crucial - a well-designed homepage or an impressive hero banner can make all the difference.

I for Interest

Once you have captured the attention of your visitors, it is important to arouse their interest. We offer relevant content that addresses the needs and problems of your target group. Using engaging text and supporting images or videos to present your offer in an attractive way means that the better you understand and address your visitors' needs, the more likely they are to stay on your website and want to learn more.

D for Desire

Once we have aroused their interest, you want to increase their desire for your offer. Let's work together to show how your product or service can solve their problems or fulfil their needs. Let's use customer reviews, success stories or other forms of social proof to build trust and increase your visitors' desire. Let's convince them that your offer is exactly what they are looking for.

A for Action

The final step is the call to action. We place clear calls-to-action at strategic points on your website that encourage visitors to take the desired action - be it a purchase, filling out a contact form or subscribing to a newsletter. I design these CTAs for you to be eye-catching but not intrusive, making it easy for your visitors to take action.

By incorporating the AIDA principle into your web design, we can ensure that your website not only looks beautiful, but is also effective at attracting visitors, piquing their interest, increasing their desire and ultimately getting them to take the desired action. If you need further assistance in implementing this principle for your website, I would be happy to help.

Mobile devices on the rise: How companies are adapting to new user habits

vh-crossmedia2023-11-18T09:42:31+01:0002 November 2023|

The way people access the internet is constantly changing and these changes have a significant impact on companies' online presence. Significant shifts in internet usage have been observed over the last two years, particularly in terms of the types of devices used.

This data provides insights into the percentage distribution of internet usage on desktop computers, smartphones and tablets in Germany over the period from September 2021 to September 2023. The values indicate the proportion of internet usage attributable to each device type - the figures provide interesting insights into user preferences (source: StatCounter).

Here is a brief analysis of this data:

Desktop use:
The use of desktop computers is declining, from 58.44% in September 2021 to 55.38% in September 2023, which could indicate that people are increasingly switching to mobile devices to access the internet.
Mobile use:
The use of smartphones remains high and is increasing slightly, from 38.88% in September 2021 to 42.06% in September 2023. This underlines the continuing trend towards mobile internet use.
Tablet use:
Tablet usage remains relatively low compared to desktop and mobile, but fluctuates slightly between 2% and 3%. It seems that tablets are not as widely used as smartphones or desktop computers for accessing the internet.

Overall, the development of the data shows that desktop usage is decreasing, while mobile usage, particularly via smartphones, continues to increase. This is in line with global trends that show a shift towards mobile internet usage. It is important to note that these trends may be influenced by various factors such as improved mobile technologies, affordable smartphones and wider availability of mobile internet services.

Changes in internet usage have a direct impact on companies' online presence. Here are some thoughts on how companies can respond to these trends:

Mobile optimisation:
With more and more people accessing the internet via mobile devices, it is crucial to ensure that the company website is optimised for mobile devices. The website should utilise responsive design to ensure an optimal user experience on smartphones and tablets.
Fast loading times:
Mobile users are often more impatient than desktop users. A fast website loading time is crucial to improve the user experience and ensure that visitors do not bounce due to long loading times.
Content optimisation:
Content should be optimised for mobile users. This means not only adapting texts and images, but also offering easily digestible content such as videos and short text sections that can be displayed well on small screens.
Security and data protection:
With the increase in mobile internet usage, awareness of security and data protection has also risen. Companies should ensure that their websites are secure and comply with data protection regulations in order to gain the trust of users.
Customer service and communication:
Mobile devices also offer new opportunities for customer service, be it via chat apps or social media. Companies can use mobile platforms to communicate directly with their customers and provide quick answers to questions or problems.

In many cases, a company's sector will play a role in Internet usage behaviour.

Online presence and adaptation to the changing habits of Internet users depend heavily on the type of business:

Company in the E-Commerce area often benefit greatly from the increase in mobile internet usage. With many people shopping online on mobile, e-commerce companies need to ensure that their websites and apps are optimised for mobile devices in order to remain competitive.

For local services such as hairdressers or restaurants, local search via mobile devices can be crucial. Customers often search for nearby services on their smartphones, so good visibility on mobile devices and positive online reviews are of great importance.

Companies that Media content must adapt to the habits of users who are increasingly using mobile devices to stream videos and music. This often requires the development of mobile apps and the optimisation of content for mobile devices.

For certain B2B (Business-to-Business) or in sectors such as management consultancy or legal advice, the importance of mobile internet use may be lower, as customers may be less likely to utilise these services via mobile devices. Nevertheless, online presence and accessibility via mobile devices can also be important here in order to appeal to potential customers.

Overall, it is crucial for companies to adapt to the changing habits of internet users. This means not only optimising for mobile devices, but also understanding the specific needs and expectations of the mobile target group. A user-friendly, fast and secure online presence is becoming increasingly important in order to remain competitive and provide a positive user experience.

Should we use these tips together?
I look forward to helping you further!

Website and/or social media?

vh-crossmedia2023-11-18T09:42:39+01:0025 October 2023|

Do I need a website or are social media profiles enough? The answer depends on various factors: A website offers freedom of design, can provide comprehensive information and is flexibly customisable. Social media profiles enable a greater reach, but require regular updating and can quickly overlap important information.

A website serves as a central point of contact for your company or brand in the digital space. These comprehensive features are limited on social media platforms, where information is often ephemeral and cannot be presented in the same structured way as on a dedicated website. Whilst social media platforms such as Facebook, Instagram or TikTok are useful for increasing your reach and engaging with your target audience, they generally offer fewer opportunities to present comprehensive information about your business. A website, on the other hand, can provide a comprehensive representation of your company, products or services and serve as a hub from which potential customers can get all the information they need.

With your own website, you have full control over the design, content and functionalities. Unlike social media platforms, where you are subject to the guidelines and changes of the platform operators, your website gives you the freedom to design and customise it entirely according to your own ideas. A professional website allows you to present your brand identity and branding consistently. You can create the design and colours to match your company exactly and create a uniform perception among visitors.

A website allows you to provide extensive content such as blog posts, product descriptions, testimonials, FAQs and much more. This allows you to showcase your expertise, inform your target audience and gain the trust of potential customers. With a customised website, you can include specific features and interactions that are relevant to your target audience and goals. This can range from customised contact forms to e-commerce functions and interactive elements.

A website offers you the best basis for targeted search engine optimisation (SEO). By optimising your website for search engines, you can increase your visibility in search results and gain organic traffic. Ranking in search results is crucial for many companies to attract new customers. A website makes it possible to take targeted SEO measures to improve visibility - companies can tailor their content and offers to their target groups. Through analysis and data, they can understand visitor behaviour and adapt their website accordingly to better meet the needs of their customers. The findings can be used to optimise the offer, adapt marketing strategies and improve customer service.

Social media platforms can change or adapt their guidelines, which can have a negative impact on a company's reach and visibility. With their own website, companies are less dependent on such changes and retain control over their online presence. A professional website is therefore a long-term investment for your company. While social media platforms and trends may change, your website will usually remain stable and provide you with a permanent presence on the internet.

Despite the existence of social media, a professionally designed website is still very important for companies. It acts as a central point of contact and provides comprehensive information about the company, which is limited on social media platforms. With its own website, the company retains control over design, content and functions, in contrast to the restrictions imposed by social media guidelines. The website enables consistent branding, extensive content such as blogs and testimonials, targeted search engine optimisation and individual interaction options. It also ensures data protection and independence from third-party providers, which is an advantage in an ever-changing digital landscape. Ultimately, having your own website gives companies freedom, control and flexibility in how they present their business online and is a long-term investment in their online presence. Companies that are only present on social media platforms often come across as less reputable. Social media can be supportive, but the website remains the central point of contact for a company in the digital space.

A website is therefore essential and should serve as the basis, while social media profiles can be a useful addition. The ideal strategy is to combine both and choose the right network for the target group.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Professional website or homepage construction kit?

vh-crossmedia2023-11-17T10:55:40+01:0029 July 2023|

Although it may seem that website builders offer an easy and inexpensive way to create a website, they are not always the best choice when it comes to sophisticated projects and an effective online presence.

Completed websites that have been created with the help of modular systems are often frustratingly similar to numerous other sites on the Internet that also use the same system. Why is this the case? Although the providers of these systems promise individual customisation of the web design, in practice users can usually only change colours, text and images without additional knowledge. They are often denied in-depth customisation - the options are very limited as the framework is strictly predefined and cannot be changed. And nowadays, a homepage needs more than just a few lines of text and images.

A modular site is just a modular site, and that's obvious - even to your customers.

There are ready-made templates, and the big advantage is that you have a page in no time at all that you don't have to fiddle with (and shouldn't, because then it gets very complicated very quickly). As a result, however, the websites of hairdressers, dentists and hundreds of other providers are astonishingly similar. There is a lack of individuality and creativity.

Professional web design by vh-crossmedia - for a unique brand identity and differentiation from competitors

A customised website can be tailored exactly to your requirements. With my support, you have the freedom to incorporate functions and features that are relevant to your business or brand. What's more, as a professional web designer, I can give your website a unique design and brand identity that exactly matches your goals and target audience. This allows you to stand out from the crowd and differentiate yourself from competitors.

Another advantage of your collaboration with vh-crossmedia is the responsive designwhich ensures that the website is displayed optimally on various devices, including smartphones, tablets and desktops. The User experience (User Experience, UX) is the focus, as a well-designed website is crucial for keeping visitors on the site and convincing potential customers. My services ensure that your website loads quicklyis optimised for different devices and complies with current web standards. A technically flawless website is of great importance for a positive user experience and a better ranking in Search engines. As a web designer, I can also optimise your website for search engines to increase your visibility in search results and attract more visitors.

More complex requirements that go beyond the possibilities of website construction kits can be implemented by me as a web designer with expertise in customised programming or integrations. The advantage of this is that no specialist knowledge is required, which saves a lot of time and money. Saves timeand the result looks as planned, namely professionally designed. Another argument in favour: the online world is constantly evolving and I always know the latest and most relevant Trends. I also offer long-term support, as I not only help with the creation of the website, but also with its ongoing maintenance. Maintenance, updating and problem solving.

ConclusionA professionally designed website exudes trust and credibility and makes your company appear reputable and quality-conscious. While website builders offer a simple and cost-effective way to create a website, they reach their limits when it comes to more sophisticated projects and an effective online presence. As a web design professional, I can realise your vision and help you achieve your online goals.

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Boost for your online visibility: advantages through Google reviews

vh-crossmedia2023-11-18T09:43:10+01:0023 July 2023|

Increase the trust of your visitors and boost conversions by presenting real customer opinions on your homepage.

Google reviews are a crucial marketing tool for companies: With over 8.5 billion daily search queries on Google, these reviews are a significant influencing factor. Many users already rate products and services themselves via Google services. Every high-quality and positive review puts your company in the spotlight and increases the credibility of your brand compared to the competition. So don't hesitate any longer - utilise the power of Google reviews to boost your success in the online market! Let me show you how it works ...

Customer reviews are invaluable and a powerful marketing tool. For this reason, many companies decide to integrate Google reviews on their website. By integrating Google reviews, you receive all new reviews in real time. This results in numerous advantages:

Credibility: Google reviews are written by real customers and are therefore often more credible than testimonials or reviews published directly on the company's website.
Transparency: By displaying Google reviews on your website, you show transparency and openness. Potential customers appreciate this and may feel more comfortable using your products or services.
Social proof: Positive Google reviews serve as social proof of the quality of your company. Potential customers are more likely to use your products or services if they see that other customers have had a positive experience.
SEO benefits: Displaying Google reviews on your website can have a positive impact on your search engine optimisation (SEO). Reviews and star ratings can be displayed in search results and influence the click behaviour of users.

I can provide you with elegant templates and integrate them into your existing WordPress site to showcase the Google reviews. The choice of layouts is extensive, ranging from full reviews to Google stars. Show the world what your customers think of you and grow your business - I look forward to hearing from you!

On this topic, please also read my article on Rating cards for social media.