Sticker

Stickers and labels are versatile tools in communication design and marketing, but they also fulfil very practical functions. Whether for labelling products, as information stickers or as a carrier of product-specific information - stickers and labels offer a simple but effective way of communicating important information and strengthening brand identity at the same time. In this blog post, I take a look at their many uses and explain how they can support your company in various areas.

Stickers in communication design: more than just branding

Stickers and labels are not only used for brand presence, but also fulfil practical tasks. For example, they can be used to label products by carrying important information such as product name, serial number or country of manufacture. Well-designed product labels are indispensable, especially in the retail sector, in order to provide customers with all the relevant information quickly and easily.

They are also invaluable as information stickers: they can contain safety instructions, handling instructions or warranty terms. These stickers ensure that your products are used properly and at the same time provide an additional opportunity to make your brand visible.

Labels as information carriers: clear and concise

Product labels are first and foremost information carriers. They provide the customer with essential details about the ingredients, intended use or origin of a product. This is particularly important for food and cosmetics in order to fulfil legal requirements and at the same time create consumer confidence.

However, labels can do even more: they offer a platform to emphasise special product features - such as organic certificates, vegan seals or references to environmentally friendly packaging. Product-specific information such as dosage instructions or care tips can also be included on labels so that the customer is comprehensively informed.

Stickers in advertising: flexible and cost-efficient

In addition to their practical applications, stickers are a valuable marketing tool. They can be used as a creative advertising space to make your brand visible in everyday situations. Whether on packaging, as part of an event or even as part of a guerrilla marketing campaign - stickers can be used flexibly and ensure a high reach at low cost.

Stickers are particularly useful in conjunction with special promotions or discounts. They draw attention to special offers on the product itself or in sales areas and ensure that your campaign catches the eye.