The independent Mayoral candidate Anette Winkler would like to bring all her life, professional and administrative experience to the local election campaign and be directly active again as mayor - for the benefit of the people who live in the municipality of Aldenhoven. I hope the new website will help her in this endeavour and I wish her every success!
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.
Here are 9 recommendations for good branding of your brand:
For more than 100 years Blitz Blank in the service of cleanliness. At this age, it's not a bad idea to treat yourself to a makeover, so the website of Berlin's oldest commercial cleaning company shines in new splendour.
Equal Care Day is an initiative that calls on people, organisations and institutions internationally to organise and celebrate a day of action that draws attention to the lack of appreciation and unfair distribution of care work. Together with flextorate I am pleased to contribute to raising awareness of the fact that care work and care are all too often poorly or not at all rewarded in our society with the help of a comprehensive redesign of the website.
After many years with a dusty design or even without a website at all, the joint veterinary practice Dr Hülsmann & Dr Unland finally presents itself in a lively, clear and technically up-to-date way. Together with flextorate I am delighted to have achieved such a great result and to be able to give the competent and friendly practice team in Kommern the recognition it deserves online. Of course, there was also a new logo to match.
Do you like waiting? Your customers certainly don't! Especially not when surfing the Internet. So I gave the website of Kurth Autokrane GmbH & Co. KG website and equipped it with a turbo drive so that you can immediately find what you are looking for. Information that is particularly urgent, such as the 24-hour emergency service for the recovery and towing of lorries, is always visible and can be used for direct dialling on a smartphone. What characterises the way Kurth Autokrane works in general now also applies to its website. For this reason, the focus has been even more on the essentials - information content, topicality and clarity. We analysed which content was accessed particularly often and added new content for visitors at these points:
And, of course, we have also thought about the fact that the eye reads and everything has been packed into a smart, flexible and accessible design. I hope you enjoy browsing!
Friedrich Bleckmann's beekeeping business needed a logo and a website that were both modern and contemporary, but also conveyed the naturalness and sustainability of beekeeping on the Mühlenberg. Together with flextorate I am delighted to have achieved such a wonderful result and to give the home of the Eifel bee the status it deserves.
A project with an aesthetic challenge: the new website of Antique Andres in Euskirchen-Kirchheim, whose owners are passionate collectors of beautiful old things. The passion for antiques began at flea markets and is still the business concept of Antik Andres today. No sales strategy, but rather personal taste and an eye for something special run like a red thread through the showrooms. And the internet presence should be just as individual - this requirement could be met thanks to the proven cooperation with flextorate and by means of a new logo.
Such good and uncomplicated cooperation as with Cut & Style I and my colleague from flextorate We can only be delighted - especially when the result is so satisfactory. With the new logo and the modern website, the hairdresser and colour expert with its four salons has the appropriate presentation for the team of top stylists, where everything revolves around your beauty and aesthetics, and where your hair, your lifestyle and your individual wishes are always the focus. Naturally, the external appearance was also adapted in all printed materials.
Company founder Theo Lieven is particularly keen to support young musicians, which is why he was one of the founders of the International Piano Academy Lake Como in 2002 and later established the Theo Lieven International Piano Foundation in Hamburg, named after him. It aims to support advanced pianists and organises, among other things, piano masterclasses and the final concerts of the students and teachers at the Vienna Musikverein.
