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Mobile devices on the rise: How companies are adapting to new user habits

vh-crossmedia2023-11-18T09:42:31+01:0002 November 2023|

The way people access the internet is constantly changing and these changes have a significant impact on companies' online presence. Significant shifts in internet usage have been observed over the last two years, particularly in terms of the types of devices used.

This data provides insights into the percentage distribution of internet usage on desktop computers, smartphones and tablets in Germany over the period from September 2021 to September 2023. The values indicate the proportion of internet usage attributable to each device type - the figures provide interesting insights into user preferences (source: StatCounter).

Here is a brief analysis of this data:

Desktop use:
The use of desktop computers is declining, from 58.44% in September 2021 to 55.38% in September 2023, which could indicate that people are increasingly switching to mobile devices to access the internet.
Mobile use:
The use of smartphones remains high and is increasing slightly, from 38.88% in September 2021 to 42.06% in September 2023. This underlines the continuing trend towards mobile internet use.
Tablet use:
Tablet usage remains relatively low compared to desktop and mobile, but fluctuates slightly between 2% and 3%. It seems that tablets are not as widely used as smartphones or desktop computers for accessing the internet.

Overall, the development of the data shows that desktop usage is decreasing, while mobile usage, particularly via smartphones, continues to increase. This is in line with global trends that show a shift towards mobile internet usage. It is important to note that these trends may be influenced by various factors such as improved mobile technologies, affordable smartphones and wider availability of mobile internet services.

Changes in internet usage have a direct impact on companies' online presence. Here are some thoughts on how companies can respond to these trends:

Mobile optimisation:
With more and more people accessing the internet via mobile devices, it is crucial to ensure that the company website is optimised for mobile devices. The website should utilise responsive design to ensure an optimal user experience on smartphones and tablets.
Fast loading times:
Mobile users are often more impatient than desktop users. A fast website loading time is crucial to improve the user experience and ensure that visitors do not bounce due to long loading times.
Content optimisation:
Content should be optimised for mobile users. This means not only adapting texts and images, but also offering easily digestible content such as videos and short text sections that can be displayed well on small screens.
Security and data protection:
With the increase in mobile internet usage, awareness of security and data protection has also risen. Companies should ensure that their websites are secure and comply with data protection regulations in order to gain the trust of users.
Customer service and communication:
Mobile devices also offer new opportunities for customer service, be it via chat apps or social media. Companies can use mobile platforms to communicate directly with their customers and provide quick answers to questions or problems.

In many cases, a company's sector will play a role in Internet usage behaviour.

Online presence and adaptation to the changing habits of Internet users depend heavily on the type of business:

Company in the E-Commerce area often benefit greatly from the increase in mobile internet usage. With many people shopping online on mobile, e-commerce companies need to ensure that their websites and apps are optimised for mobile devices in order to remain competitive.

For local services such as hairdressers or restaurants, local search via mobile devices can be crucial. Customers often search for nearby services on their smartphones, so good visibility on mobile devices and positive online reviews are of great importance.

Companies that Media content must adapt to the habits of users who are increasingly using mobile devices to stream videos and music. This often requires the development of mobile apps and the optimisation of content for mobile devices.

For certain B2B (Business-to-Business) or in sectors such as management consultancy or legal advice, the importance of mobile internet use may be lower, as customers may be less likely to utilise these services via mobile devices. Nevertheless, online presence and accessibility via mobile devices can also be important here in order to appeal to potential customers.

Overall, it is crucial for companies to adapt to the changing habits of internet users. This means not only optimising for mobile devices, but also understanding the specific needs and expectations of the mobile target group. A user-friendly, fast and secure online presence is becoming increasingly important in order to remain competitive and provide a positive user experience.

Should we use these tips together?
I look forward to helping you further!

Website and/or social media?

vh-crossmedia2023-11-18T09:42:39+01:0025 October 2023|

Do I need a website or are social media profiles enough? The answer depends on various factors: A website offers freedom of design, can provide comprehensive information and is flexibly customisable. Social media profiles enable a greater reach, but require regular updating and can quickly overlap important information.

A website serves as a central point of contact for your company or brand in the digital space. These comprehensive features are limited on social media platforms, where information is often ephemeral and cannot be presented in the same structured way as on a dedicated website. Whilst social media platforms such as Facebook, Instagram or TikTok are useful for increasing your reach and engaging with your target audience, they generally offer fewer opportunities to present comprehensive information about your business. A website, on the other hand, can provide a comprehensive representation of your company, products or services and serve as a hub from which potential customers can get all the information they need.

With your own website, you have full control over the design, content and functionalities. Unlike social media platforms, where you are subject to the guidelines and changes of the platform operators, your website gives you the freedom to design and customise it entirely according to your own ideas. A professional website allows you to present your brand identity and branding consistently. You can create the design and colours to match your company exactly and create a uniform perception among visitors.

A website allows you to provide extensive content such as blog posts, product descriptions, testimonials, FAQs and much more. This allows you to showcase your expertise, inform your target audience and gain the trust of potential customers. With a customised website, you can include specific features and interactions that are relevant to your target audience and goals. This can range from customised contact forms to e-commerce functions and interactive elements.

A website offers you the best basis for targeted search engine optimisation (SEO). By optimising your website for search engines, you can increase your visibility in search results and gain organic traffic. Ranking in search results is crucial for many companies to attract new customers. A website makes it possible to take targeted SEO measures to improve visibility - companies can tailor their content and offers to their target groups. Through analysis and data, they can understand visitor behaviour and adapt their website accordingly to better meet the needs of their customers. The findings can be used to optimise the offer, adapt marketing strategies and improve customer service.

Social media platforms can change or adapt their guidelines, which can have a negative impact on a company's reach and visibility. With their own website, companies are less dependent on such changes and retain control over their online presence. A professional website is therefore a long-term investment for your company. While social media platforms and trends may change, your website will usually remain stable and provide you with a permanent presence on the internet.

Despite the existence of social media, a professionally designed website is still very important for companies. It acts as a central point of contact and provides comprehensive information about the company, which is limited on social media platforms. With its own website, the company retains control over design, content and functions, in contrast to the restrictions imposed by social media guidelines. The website enables consistent branding, extensive content such as blogs and testimonials, targeted search engine optimisation and individual interaction options. It also ensures data protection and independence from third-party providers, which is an advantage in an ever-changing digital landscape. Ultimately, having your own website gives companies freedom, control and flexibility in how they present their business online and is a long-term investment in their online presence. Companies that are only present on social media platforms often come across as less reputable. Social media can be supportive, but the website remains the central point of contact for a company in the digital space.

A website is therefore essential and should serve as the basis, while social media profiles can be a useful addition. The ideal strategy is to combine both and choose the right network for the target group.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Fresh on the net: Sheep Breeders' Association

vh-crossmedia2023-11-17T14:36:18+01:0022 August 2023|

It was a pleasure to design the website for the Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep e.V. to undergo a comprehensive redesign. With a contemporary technical approach and a modern, fresh layout, I was able to help bring the pages up to date.

The Sheep Breeders' Association is a registered, non-profit organisation whose purpose is to preserve and promote the breeding of these two old domestic breeds in their original form. The organisation and all work and tasks are carried out on a voluntary basis.

I hope that the updated website will help to strengthen the online presence of the association and make a positive contribution to the presentation of the Zuchtverband für Ostpreußische Skudden und Rauhwollige Pommersche Landschafe e.V. in the digital space.

schafzuchtverband.de

Fresh on the net: Dardenne Travel

vh-crossmedia2023-11-17T14:36:53+01:0015 August 2023|

For my long-standing customer, Dardenne TravelI was able to carry out a comprehensive website redesign to bring the online presence up to date with the latest technology. In developing the new design concept, I preserved the company's corporate design and integrated numerous images, graphics and texts from the previous pages. The result is a website that not only provides a familiar overview of the content and gives visitors a fresh look and feel, but also increases user-friendliness and is particularly mobile-friendly thanks to modern technologies.

Dardenne Reisen GmbH has been a successful family business based in Schleiden in the Eifel region for over six decades. As a "bus company with a satisfaction guarantee", the company has extensive experience in scheduled and touring services and works together with various providers. Special care was taken to ensure smooth navigation and quick access to information for all user groups on the website.

dardenne-travel.com

Professional website or homepage construction kit?

vh-crossmedia2023-11-17T10:55:40+01:0029 July 2023|

Although it may seem that website builders offer an easy and inexpensive way to create a website, they are not always the best choice when it comes to sophisticated projects and an effective online presence.

Completed websites that have been created with the help of modular systems are often frustratingly similar to numerous other sites on the Internet that also use the same system. Why is this the case? Although the providers of these systems promise individual customisation of the web design, in practice users can usually only change colours, text and images without additional knowledge. They are often denied in-depth customisation - the options are very limited as the framework is strictly predefined and cannot be changed. And nowadays, a homepage needs more than just a few lines of text and images.

A modular site is just a modular site, and that's obvious - even to your customers.

There are ready-made templates, and the big advantage is that you have a page in no time at all that you don't have to fiddle with (and shouldn't, because then it gets very complicated very quickly). As a result, however, the websites of hairdressers, dentists and hundreds of other providers are astonishingly similar. There is a lack of individuality and creativity.

Professional web design by vh-crossmedia - for a unique brand identity and differentiation from competitors

A customised website can be tailored exactly to your requirements. With my support, you have the freedom to incorporate functions and features that are relevant to your business or brand. What's more, as a professional web designer, I can give your website a unique design and brand identity that exactly matches your goals and target audience. This allows you to stand out from the crowd and differentiate yourself from competitors.

Another advantage of your collaboration with vh-crossmedia is the responsive designwhich ensures that the website is displayed optimally on various devices, including smartphones, tablets and desktops. The User experience (User Experience, UX) is the focus, as a well-designed website is crucial for keeping visitors on the site and convincing potential customers. My services ensure that your website loads quicklyis optimised for different devices and complies with current web standards. A technically flawless website is of great importance for a positive user experience and a better ranking in Search engines. As a web designer, I can also optimise your website for search engines to increase your visibility in search results and attract more visitors.

More complex requirements that go beyond the possibilities of website construction kits can be implemented by me as a web designer with expertise in customised programming or integrations. The advantage of this is that no specialist knowledge is required, which saves a lot of time and money. Saves timeand the result looks as planned, namely professionally designed. Another argument in favour: the online world is constantly evolving and I always know the latest and most relevant Trends. I also offer long-term support, as I not only help with the creation of the website, but also with its ongoing maintenance. Maintenance, updating and problem solving.

ConclusionA professionally designed website exudes trust and credibility and makes your company appear reputable and quality-conscious. While website builders offer a simple and cost-effective way to create a website, they reach their limits when it comes to more sophisticated projects and an effective online presence. As a web design professional, I can realise your vision and help you achieve your online goals.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Boost for your online visibility: advantages through Google reviews

vh-crossmedia2023-11-18T09:43:10+01:0023 July 2023|

Increase the trust of your visitors and boost conversions by presenting real customer opinions on your homepage.

Google reviews are a crucial marketing tool for companies: With over 8.5 billion daily search queries on Google, these reviews are a significant influencing factor. Many users already rate products and services themselves via Google services. Every high-quality and positive review puts your company in the spotlight and increases the credibility of your brand compared to the competition. So don't hesitate any longer - utilise the power of Google reviews to boost your success in the online market! Let me show you how it works ...

Customer reviews are invaluable and a powerful marketing tool. For this reason, many companies decide to integrate Google reviews on their website. By integrating Google reviews, you receive all new reviews in real time. This results in numerous advantages:

Credibility: Google reviews are written by real customers and are therefore often more credible than testimonials or reviews published directly on the company's website.
Transparency: By displaying Google reviews on your website, you show transparency and openness. Potential customers appreciate this and may feel more comfortable using your products or services.
Social proof: Positive Google reviews serve as social proof of the quality of your company. Potential customers are more likely to use your products or services if they see that other customers have had a positive experience.
SEO benefits: Displaying Google reviews on your website can have a positive impact on your search engine optimisation (SEO). Reviews and star ratings can be displayed in search results and influence the click behaviour of users.

I can provide you with elegant templates and integrate them into your existing WordPress site to showcase the Google reviews. The choice of layouts is extensive, ranging from full reviews to Google stars. Show the world what your customers think of you and grow your business - I look forward to hearing from you!

On this topic, please also read my article on Rating cards for social media.

Fresh on the net: Kommern High Game Park

vh-crossmedia2023-11-17T14:37:03+01:0017 July 2023|

I had the great pleasure of redesigning the website of my long-standing client - the wildlife park in Kommern. The relaunch brought numerous advantages:

Together we wanted to modernise the appearance of the website and adapt it to current design trends, and by using modern design elements and an appealing user interface, I was able to significantly improve the user experience. This should result in visitors staying on the website longer and finding their way around more easily.
Another advantage of the relaunch was the continuous optimisation of the website for mobile devices. These days, more and more people are using their smartphones or tablets to browse the internet. By creating a responsive website that automatically adapts to the screen size, I want to ensure that the website is optimally displayed on all devices. This not only increases user-friendliness, but also search engine rankings, as mobile optimisation is an important factor for SEO.
I was also able to optimise the loading time of the website as part of the relaunch. A slow website often leads to frustration among visitors and can cause them to leave the site prematurely. Optimising the loading times significantly improves the performance of the website and reduces the bounce rate.

Overall, the relaunch of my loyal client's website was an extremely rewarding and inspiring task. With its modernised look and feel, improved user experience, optimisation for mobile devices and faster loading time, the website is now ready to represent the company even more successfully and attract new customers.

hochwildpark-rheinland.de

Fresh on the net: CWIT

vh-crossmedia2023-11-17T14:37:09+01:0025 May 2023|

I had the opportunity to redesign the website of my long-time clients and valued IT colleagues at CWIT. This challenge not only provided the opportunity to improve the look and feel of the website, but also the chance to optimise the user experience and strengthen the brand presence online.

cwit.de

Fresh on the net: EGE - Society for the Conservation of Owls

vh-crossmedia2023-11-17T14:37:18+01:0028 April 2023|

I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.

Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.

egeeulen.de

Fresh on the net: Wackenbus 2023

vh-crossmedia2023-11-17T14:37:18+01:0013 March 2023|

In 2023, the Wacken buses will be travelling to the legendary Wacken Open Air, the biggest heavy metal festival in the world, for the 14th time. It's a very special bus service that takes rock fans from different parts of Germany, Austria and Switzerland to the festival, which takes place annually in Wacken, a village in Schleswig-Holstein, and attracts thousands of fans. I had the pleasure of designing a new and fitting layout for the website.

wackenbus.com

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