Internetseite Archive - Page 2 of 2 - vh-crossmedia

Boost for your online visibility: advantages through Google reviews

vh-crossmedia2023-11-18T09:43:10+01:0023 July 2023|

Increase the trust of your visitors and boost conversions by presenting real customer opinions on your homepage.

Google reviews are a crucial marketing tool for companies: With over 8.5 billion daily search queries on Google, these reviews are a significant influencing factor. Many users already rate products and services themselves via Google services. Every high-quality and positive review puts your company in the spotlight and increases the credibility of your brand compared to the competition. So don't hesitate any longer - utilise the power of Google reviews to boost your success in the online market! Let me show you how it works ...

Customer reviews are invaluable and a powerful marketing tool. For this reason, many companies decide to integrate Google reviews on their website. By integrating Google reviews, you receive all new reviews in real time. This results in numerous advantages:

Credibility: Google reviews are written by real customers and are therefore often more credible than testimonials or reviews published directly on the company's website.
Transparency: By displaying Google reviews on your website, you show transparency and openness. Potential customers appreciate this and may feel more comfortable using your products or services.
Social proof: Positive Google reviews serve as social proof of the quality of your company. Potential customers are more likely to use your products or services if they see that other customers have had a positive experience.
SEO benefits: Displaying Google reviews on your website can have a positive impact on your search engine optimisation (SEO). Reviews and star ratings can be displayed in search results and influence the click behaviour of users.

I can provide you with elegant templates and integrate them into your existing WordPress site to showcase the Google reviews. The choice of layouts is extensive, ranging from full reviews to Google stars. Show the world what your customers think of you and grow your business - I look forward to hearing from you!

On this topic, please also read my article on Rating cards for social media.

Data protection and SSL obligation

vh-crossmedia2022-03-27T16:28:39+02:0001 February 2022|

The new General Data Protection Regulation (GDPR) came into force on 25 May 2018 to ensure uniform data protection throughout the EU. The GDPR affects all websites that request personal data, i.e. email addresses (e.g. via newsletters or downloads), login data entered by users in the browser, contact or order forms and all online shops.

Is SSL encryption of my website important or even mandatory?

The use of an SSL certificate for websites has been recommended for some time and is also categorised positively by Google for search engine rankings. Google penalises websites that do not have an SSL certificate

If your website does not have a valid SSL certificate, visitors will receive a warning - in the worst case even an error message. Many visitors will then close the page.

When using a website, personal data of the visitor can be collected via various input fields and processed for the respective request. Unsecured input can be tapped and even changed by third parties without being noticed. Without SSL encryption, you enable an attack on sensitive data!

In addition to these aspects, it should also be mentioned that an SSL certificate is mandatory under the GDPR if you offer a contact form on your website, for example. An infringement can be penalised with a fine of up to €50,000.

What is "SSL" anyway?

SSL certificates are an all-encompassing measure to protect personal data and create trust. A small lock symbol in the browser bar indicates when we are using SSL encryption. But what is SSL?

SSL stands for "Secure Sockets Layer". It is a network protocol for the secure transmission of data. Websites can be equipped with the SSL certificate. Put simply, all data traffic from a website to the visitor and vice versa is encrypted so that the transmitted data cannot be viewed or intercepted by anyone else. This is often important for companies in order to be seen as trustworthy by their customers. The encrypted access to a website always takes place via https before the entered URL.

If you need support for the encryption of your website, please feel free to contact me!

Look in purple: Andrea Nickel - Tax consultancy

vh-crossmedia2023-11-17T14:15:13+01:0030 October 2020|

Quality advice, experience and reliability characterise the work of Tax consultant Andrea Nickel and a sympathetic ear. We are interested in the people behind the figures, their professional plans, economic goals and personal priorities. As a small, client-orientated tax firm, Andrea Nickel offers competent tax advice with personal support, conscientious examination of all relevant issues and transparent fees. Now also with a smart new logo (and of course a matching website) - absolutely recommendable!