Website

Professional website or homepage construction kit?

2023-11-17T10:55:40+01:0029 July 2023|

Although it may seem that website builders offer an easy and inexpensive way to create a website, they are not always the best choice when it comes to sophisticated projects and an effective online presence.

Completed websites that have been created with the help of modular systems are often frustratingly similar to numerous other sites on the Internet that also use the same system. Why is this the case? Although the providers of these systems promise individual customisation of the web design, in practice users can usually only change colours, text and images without additional knowledge. They are often denied in-depth customisation - the options are very limited as the framework is strictly predefined and cannot be changed. And nowadays, a homepage needs more than just a few lines of text and images.

A modular site is just a modular site, and that's obvious - even to your customers.

There are ready-made templates, and the big advantage is that you have a page in no time at all that you don't have to fiddle with (and shouldn't, because then it gets very complicated very quickly). As a result, however, the websites of hairdressers, dentists and hundreds of other providers are astonishingly similar. There is a lack of individuality and creativity.

Professional web design by vh-crossmedia - for a unique brand identity and differentiation from competitors

A customised website can be tailored exactly to your requirements. With my support, you have the freedom to incorporate functions and features that are relevant to your business or brand. What's more, as a professional web designer, I can give your website a unique design and brand identity that exactly matches your goals and target audience. This allows you to stand out from the crowd and differentiate yourself from competitors.

Another advantage of your collaboration with vh-crossmedia is the responsive designwhich ensures that the website is displayed optimally on various devices, including smartphones, tablets and desktops. The User experience (User Experience, UX) is the focus, as a well-designed website is crucial for keeping visitors on the site and convincing potential customers. My services ensure that your website loads quicklyis optimised for different devices and complies with current web standards. A technically flawless website is of great importance for a positive user experience and a better ranking in Search engines. As a web designer, I can also optimise your website for search engines to increase your visibility in search results and attract more visitors.

More complex requirements that go beyond the possibilities of website construction kits can be implemented by me as a web designer with expertise in customised programming or integrations. The advantage of this is that no specialist knowledge is required, which saves a lot of time and money. Saves timeand the result looks as planned, namely professionally designed. Another argument in favour: the online world is constantly evolving and I always know the latest and most relevant Trends. I also offer long-term support, as I not only help with the creation of the website, but also with its ongoing maintenance. Maintenance, updating and problem solving.

ConclusionA professionally designed website exudes trust and credibility and makes your company appear reputable and quality-conscious. While website builders offer a simple and cost-effective way to create a website, they reach their limits when it comes to more sophisticated projects and an effective online presence. As a web design professional, I can realise your vision and help you achieve your online goals.

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Boost for your online visibility: advantages through Google reviews

2023-11-18T09:43:10+01:0023 July 2023|

Increase the trust of your visitors and boost conversions by presenting real customer opinions on your homepage.

Google reviews are a crucial marketing tool for companies: With over 8.5 billion daily search queries on Google, these reviews are a significant influencing factor. Many users already rate products and services themselves via Google services. Every high-quality and positive review puts your company in the spotlight and increases the credibility of your brand compared to the competition. So don't hesitate any longer - utilise the power of Google reviews to boost your success in the online market! Let me show you how it works ...

Boost for your online visibility: SEO benefits through Google reviews

Customer reviews are invaluable and a powerful marketing tool. For this reason, many companies decide to integrate Google reviews on their website. By integrating Google reviews, you receive all new reviews in real time. This results in numerous advantages:

  • Credibility: Google reviews are written by real customers and are therefore often more credible than testimonials or reviews published directly on the company's website.
  • Transparency: By displaying Google reviews on your website, you show transparency and openness. Potential customers appreciate this and may feel more comfortable using your products or services.
  • Social proof: Positive Google reviews serve as social proof of the quality of your company. Potential customers are more likely to use your products or services if they see that other customers have had a positive experience.
  • SEO benefits: Displaying Google reviews on your website can have a positive impact on your search engine optimisation (SEO). Reviews and star ratings can be displayed in search results and influence the click behaviour of users.

I can provide you with elegant templates and integrate them into your existing WordPress site to showcase the Google reviews. The choice of layouts is extensive, ranging from full reviews to Google stars. Show the world what your customers think of you and grow your business - I look forward to hearing from you!

Boost for your online visibility: SEO benefits through Google reviews

On this topic, please also read my article on Rating cards for social media.

Data protection and SSL obligation

2022-03-27T16:28:39+02:0001 February 2022|

The new General Data Protection Regulation (GDPR) came into force on 25 May 2018 to ensure uniform data protection throughout the EU. The GDPR affects all websites that request personal data, i.e. email addresses (e.g. via newsletters or downloads), login data entered by users in the browser, contact or order forms and all online shops.

Is SSL encryption of my website important or even mandatory?

The use of an SSL certificate for websites has been recommended for some time and is also categorised positively by Google for search engine rankings. Google penalises websites that do not have an SSL certificate

If your website does not have a valid SSL certificate, visitors will receive a warning - in the worst case even an error message. Many visitors will then close the page.

When using a website, personal data of the visitor can be collected via various input fields and processed for the respective request. Unsecured input can be tapped and even changed by third parties without being noticed. Without SSL encryption, you enable an attack on sensitive data!

In addition to these aspects, it should also be mentioned that an SSL certificate is mandatory under the GDPR if you offer a contact form on your website, for example. An infringement can be penalised with a fine of up to €50,000.

What is "SSL" anyway?

SSL certificates are an all-encompassing measure to protect personal data and create trust. A small lock symbol in the browser bar indicates when we are using SSL encryption. But what is SSL?

SSL stands for "Secure Sockets Layer". It is a network protocol for the secure transmission of data. Websites can be equipped with the SSL certificate. Put simply, all data traffic from a website to the visitor and vice versa is encrypted so that the transmitted data cannot be viewed or intercepted by anyone else. This is often important for companies in order to be seen as trustworthy by their customers. The encrypted access to a website always takes place via https before the entered URL.

If you need support for the encryption of your website, please feel free to contact me!

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