Lexikon Grafikdesign und Webdesign – D

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GDPR

2024-02-15T15:13:00+01:0009. July 2023|

The term "GDPR" stands for "General Data Protection Regulation" and refers to a law that regulates the protection of personal data and applies in the European Union (EU). The GDPR aims to protect the privacy and rights of individuals whose data is processed.

The GDPR is important in the field of web design, as websites can process the personal data of visitors and users. Here are some examples of the importance of the GDPR in web design:

  • Consent: According to the GDPR, website visitors must give their consent before personal data is collected or processed. This applies, for example, to the collection of email addresses for newsletters or the setting of cookies.
  • Transparency: Websites must be transparent and provide users with clear information about what personal data is collected, how it is used and with whom it is shared. This can take the form of privacy statements or cookie notices.
  • Users' rights: The GDPR grants users certain rights in relation to their personal data, such as the right to access, rectification, erasure or restriction of processing. Web designers must ensure that these rights can be respected and implemented.
  • Data security: The GDPR also places importance on the security of personal data and requires appropriate measures to protect it from unauthorised access, loss or misuse. Web designers must therefore take appropriate security precautions to protect their users' data.

A prime example of GDPR compliance in web design is the use of a cookie banner that obtains users' consent for the use of cookies and gives them the option to customise their settings. Another example is providing a privacy policy on the website that explains how personal data is collected, used and protected.

Compliance with the GDPR is of great importance for web designers, as violations of the regulation can lead to significant fines. It is important to understand the provisions of the GDPR and ensure that websites comply with data protection regulations in order to protect the privacy and rights of users.

Digitisation

2024-02-15T15:12:55+01:0006 July 2023|

Digitisation in the field of graphic and web design refers to the process of converting analogue content or traditional design elements into digital formats. It involves transferring designs, images, texts or other media into a digital version that can be used on a computer or on the internet.

Digitisation enables graphic and web designers to create, edit and present their work on electronic devices. Instead of traditional tools such as pen and paper, designers can now use software and digital tools to realise their creative ideas.

In the field of graphic design, digitisation makes it possible to create and edit logos, illustrations, flyers or posters on the computer. Designers can use digital tools such as graphics programs to adapt and manipulate shapes, colours, fonts and other elements.

Digitalisation plays a central role in web design, as websites and online content are digital by nature. Graphic designers use digital tools to design the layout, colours, fonts and other visual aspects of a website. They can also incorporate digital media such as images, videos and animations to enhance the user experience.

Overall, digitalisation in graphic and web design enables faster and more efficient creation of designs as well as the adaptation and use of digital media. It has revolutionised the way designers work and present their work and driven the use of technology in these areas.

dpi / DPI

2024-02-15T15:12:58+01:0006 July 2023|

"DPI" stands for "dots per inch" and refers to the resolution of digital images and print products. It indicates how many ink droplets (dots) per inch can be placed on a print medium or screen.

The DPI setting has various effects in the field of graphic and web design. Here are two important areas of application:

  • Print design: When it comes to the design of print products such as flyers, brochures or posters, the DPI setting is of great importance. A higher DPI number leads to a finer resolution and a more detailed representation on the print medium. For high-quality print results, a DPI of 300 or higher is often recommended. It is important to consider the DPI setting to ensure that the printed graphics and images look sharp and detailed.
  • Web design: In the field of web design, the DPI setting plays a less important role, as it is mainly relevant for output on screens. Here, the resolution is measured in pixels. Nevertheless, the DPI setting can play a role in some cases, for example when optimising images for high-resolution (retina) displays. In such cases, it may make sense to use images with a higher resolution and correspondingly higher DPI number to ensure that they are displayed razor-sharp on high-resolution screens.

It is important to note that the DPI setting in most image editing programmes does not change the actual image quality, but only influences the output size on printed products or the display quality on screens. A higher DPI number does not automatically mean a higher image quality, but merely a higher resolution for printing or display.

Domain

2024-02-15T15:12:57+01:0016. February 2023|

A domain is the unique name under which a website can be found on the Internet. A domain consists of a combination of letters and numbers that uniquely identifies the website.

A domain is typically used in connection with web design, as it plays an important role in the creation and operation of websites. To make a website available on the Internet, it must be hosted on a web server. The server can be accessed by the public via the domain in order to load the website.

The domain can also play an important role in web design, as it helps to present the brand or company online. The domain can be part of a company's corporate design and corporate identity and thus help to strengthen the company's online presence.

Overall, the domain is a central component of every website and plays an important role in the online presence of a company or organisation.

Design manual (or style guide)

2024-02-15T15:12:52+01:0016. February 2023|

A design manual (also known as a design handbook or design guide) is a document that contains all the design guidelines of a company or organisation. It serves as a comprehensive reference for designers to ensure that all design elements of the company are standardised and consistent.

The design manual usually covers all aspects of the corporate design, such as the logo, colours, fonts, visual language and layout elements. It can also contain guidelines for the use of design elements in various media such as web design and graphic design.

An important part of the design manual is the style guide, which sets out specific guidelines for the use of design elements. The style guide often contains detailed instructions and examples for the use of colours, fonts and layouts on different platforms, including web design and graphic design.

The design manual is an important tool for ensuring that a company's corporate design is implemented consistently and uniformly. It ensures that designers and other employees of the company have a clear understanding of how design elements should be used to ensure a uniform presentation of the company.

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