Lexikon Grafikdesign und Webdesign – F

The term "body text" (or "copy") refers to the main text of a web page or design, which is usually written in paragraphs and makes up the majority of the content. Body text is used to present information, stories, descriptions or other text-based content.

Here are some examples of the use of continuous text in graphic and web design:

• Website content: The body text forms the main content of a website. It could be informative articles, product descriptions, blog posts or other texts that convey information to visitors.
• Blog posts: In a blog, the individual posts are usually presented as continuous text. Here the author can present their thoughts, experiences or opinions in a coherent manner.
• Print designs: In brochures, magazines or flyers, the body text forms the main part of the design. It contains information about the product, service or topic being presented.

Body text is important for presenting information in a coherent and easy-to-read manner. It is often complemented by visual elements such as headings, subheadings, paragraphs, bulleted lists and bullet points to better structure the text and improve readability. Careful design of the body text can create a pleasant reading experience that helps users to understand and consume the content more easily.

There are several reasons why you should use different colours in web design:

• Aesthetics and design: The use of different colours can help to make a website look more appealing and aesthetic. The right combination of colours can create different moods and emotions that match the content and purpose of the website.
• Readability: The use of different colours can help to make texts on a website easier to read. For example, the use of contrasting colours for text and background can increase readability.
• Brand identity: The use of colour can help to create a unique brand identity for a website. By using a colour palette that is consistent with the brand and its values, you can build a strong visual identity.
• Navigation: The use of different colours can help to make navigation on a website more intuitive and easier. By using different colours for links and buttons, these can be visually highlighted and made easier to recognise.
• Accessibility: The use of different colours can help to make a website more accessible for people with visual impairments. Clever use of colour can help to visually highlight important information, making it easier to see for all users.

Overall, the use of different colours in web design can help to make a website more aesthetic, functional and user-friendly.

A freelancer is a person who works independently and is not usually permanently employed by a company. Instead, he or she is hired for specific projects or assignments and works on a freelance basis. Freelancers work in various industries, including graphic design and web design.

In the field of graphic design and web design, freelancers can work for clients to fulfil their design needs. This includes, for example, designing logos, business cards, brochures, websites and apps. As freelancers, they often have the freedom to determine their own working hours and working conditions and can work for different clients to expand their skills and portfolio.

Freelancers in the field of graphic design and web design usually need to have a high level of expertise and experience in their field in order to create high-quality designs for their clients. They may also have the necessary software and technology to support their work and achieve professional results. Through their skills and experience, graphic design and web design freelancers can add value to their clients and help them achieve their design goals.

"Form follows function" is a design principle that states that the form of an object or design should be determined by its function. This means that the design should primarily be aimed at fulfilling the requirements and purposes for which it was created.

In graphic design and web design, this means that the appearance and design of logos, flyers, websites, apps, etc. should be geared towards fulfilling their functions. For example, a logo should be designed to be easily recognisable, concise and convey the message of the company or brand. A website should be easy to navigate and user-friendly to make it easy for visitors to find the information they need.

When applying the principle of "form follows function" in graphic design and web design, it is important that the design is not only aesthetically pleasing, but also functional. A good design should therefore not only look good, but also fulfil the intended function.

In the field of web and graphic design, a font refers to the design and presentation of type on a website or in a graphic design. It is a collection of characters, numbers and symbols that are displayed in a specific font and font size.

In web design, fonts must be in a format suitable for the web so that they can be displayed on a website. There are a variety of fonts that are optimised for use on the web, including Google Fonts, which are available free of charge for use on websites.

In graphic design, the choice of font can play an important role in the design as it can help to present the brand or company and convey a certain feeling or mood. A well-chosen font can enhance the appearance of a design while making it unique and distinctive.

There are many different fonts that can be used in web and graphic design, from simple and clear fonts to creative and eye-catching designs. Some fonts are freely available, while others must be licensed in order to use them in commercial projects.

In summary, a typeface or font is an important part of web and graphic design and can help to improve and individualise the appearance of a website or design.