Lexikon Grafikdesign und Webdesign – T

"Tracking" in the field of web design refers to the measurement and recording of visitor behaviour on a website. It enables website operators to collect data on how visitors interact with the website, which pages they visit, how long they stay on a page and what actions they perform.

One example of tracking is the use of analytics tools such as Google Analytics. These tools can be installed to collect information about the number of visitors, the origin of the visitors, the most popular pages and the length of stay. With this data, website operators can understand how their website is used and which content or functions are particularly successful.

Matomo is an open source analytics tool that offers similar features to Google Analytics. It allows website operators to host their data themselves and thus offers more control over the data collected and the data protection guidelines.

Another example of tracking is the recording of conversions. If there is a goal on a website, such as the purchase of a product or the completion of a contact form, tracking can help to measure the number of conversions. It is possible to determine how many visitors actually reach the goal and which steps lead to a conversion.

Tracking enables website operators to gain insights into visitor behaviour, optimise their website, improve the user experience and make business decisions. However, it is important to use tracking responsibly and in accordance with data protection regulations in order to protect the privacy of visitors.

A "tooltip" in web design refers to a small information display that appears when the mouse pointer is moved over a specific element, such as a button or a link. The tooltip provides additional information or explanations about the element without the user having to leave the page or open a new page.

An example of the use of a tooltip would be in an e-commerce shop that has a "More information" button for each product. When the user moves the mouse pointer over this button, a tooltip can appear showing more details about the product, e.g. size, colour, material or product description. The tooltip allows the user to obtain more information quickly and conveniently without having to leave the page.

Another example of the use of a tooltip is in a form with input fields. When the user moves the mouse pointer over a field such as "Password", a tooltip can be displayed that provides information on the input, e.g. that the password must have a minimum length of 8 characters or requires special characters.

The tooltip is a useful function in web design to provide additional information, help users navigate or provide context to certain elements without having to leave the page or being confronted with overloaded information.

"Typography" refers to the art and technique of designing fonts, font sizes, line spacing, column widths and other aspects of text layout. It is an important part of graphic design and web design, as it helps to make texts easy to read and appealing.

In graphic design, typography can be used to create logos, posters, brochures and other printable materials. By choosing the right fonts and font sizes, graphic designers can communicate a message more effectively and convey a certain feeling or mood. Typography can also help define a brand and give it a unique look and feel.

In web design, typography is an essential part of the layout and user experience. Well-designed typography can help improve the readability of text on different devices and screen sizes and create a clear visual hierarchy. The choice of font and font size can also help to convey a certain mood or feeling on a website. In addition, typography can also help to improve the accessibility of a website and increase readability for people with visual impairments.