Lexikon Grafikdesign und Webdesign – V

Linking is an important element in web design. It is about how different content on a website is connected - linked - to each other. If you click on a text, image or other element and this takes you to another website or another area of the same website, this is called a link.

Links allow visitors to move from one page to another and discover different information. You can think of them as "doors" or "paths" that allow you to move from one area to another. Here are a few examples:

• Redirection to another website: When you click on a link, you are redirected to a completely different website. For example, you can go from a product page to a page where you can buy the product.
• Internal linking: You can also jump to another section within the same website by clicking on a link. This is helpful if you want to get to a specific part of a longer page quickly.
• Download links: There are also links where you can download a file. This can be, for example, a PDF file, an image or another type of downloadable content.

Links improve the user-friendliness of a website as they enable visitors to quickly and easily access the information they want. They also support the networking of websites with each other, which is important for search engine optimisation (SEO). Search engines take into account the links between different websites to determine the relevance of a page.

It is also important to note that links can be designed in different ways to make it clear that they are clickable. They are often highlighted in colour or underlined. By styling links, you can help users to recognise and use them more easily.

A vector graphic is a type of digital graphic that consists of geometric shapes such as lines, curves and polygons and is created using mathematical formulae. Unlike raster graphics, which consist of individual pixels and can lose quality when enlarged, vector graphics can be scaled indefinitely without losing quality.

In graphic design, vector graphics are often used to create logos, icons, illustrations and other graphic elements. As they are infinitely scalable, they are an excellent choice for designs that are to be printed at different sizes or used on different platforms.

In web design, vector graphics can be used to make a website more visually appealing and interactive. For example, they can be used to create animated SVGs (Scalable Vector Graphics) or interactive infographics that users can explore through clicks or mouseover events. By using vector graphics, web designers can reduce website load times and improve performance on mobile devices.