Lexikon Grafikdesign und Webdesign – W

A "web font" is a special font that is optimised for use on websites. In the field of web design, web fonts are used to display text on a website in certain fonts that are not necessarily installed on the user's device.

In contrast to the standard fonts that are pre-installed on most operating systems, web fonts can be individually selected and integrated into a website. This allows the web designer to ensure a consistent visual design and use the desired font style, regardless of whether users have the font installed on their devices or not.

An example of the use of web fonts would be if you want to use a special handwriting font on your website. You can then select a suitable web font and integrate it into the website code. When visitors call up the page, the text is displayed with the desired font, even if they do not have the font installed on their device.

Web fonts are usually integrated into the website code via CSS (Cascading Style Sheets). There are various ways to integrate web fonts, including the use of services or libraries from font providers.

Overall, web fonts allow greater creative freedom and flexibility when choosing fonts in web design projects. They help to ensure that the texts on a website are displayed attractively and uniformly, regardless of the fonts installed on the user's device.

Web design refers to the design, creation and maintenance of websites for the internet. It encompasses various aspects such as visual aesthetics, user-friendliness, functionality and optimisation for search engines.

A web designer combines elements such as colours, fonts, graphics, images, videos and layouts to create a website that is appealing and functional. The designer must also ensure that the website is easily accessible and user-friendly so that visitors can easily navigate it and find what they are looking for. They also need to ensure that the website works smoothly, loads quickly and displays correctly on different devices such as desktop computers, tablets and smartphones.

Web design also includes developing content for the website, such as text and images, and optimising the website for search engines so that it appears higher in search results. It is also important that the website is secure and protected against attacks, and that it is regularly maintained and updated.

Find here Examples of some of the websites I have created.

WordPress is a content management system (CMS) used by many web designers and developers to create websites. It is an open source software that allows users to create and manage content without extensive programming knowledge. WordPress was originally developed as a blogging platform, but has evolved over the years into a powerful CMS used by many businesses, non-profit organisations and individuals.

WordPress offers a wide range of features and capabilities, including a variety of themes and plugins that allow web designers to create websites and blogs that meet their specific needs. There are also many community and support resources for WordPress, including forums, documentation and tutorials that can help web designers get the most out of the platform.

By knowing WordPress, web designers can offer a wider range of services to their clients and have better control over the entire development process from conceptualising to publishing and maintaining websites. It is also important to keep up to date with the latest developments in WordPress as the platform is regularly updated and new features and security functions are added.

A word mark is a logo that consists exclusively of one or more words. In contrast to the figurative mark or combination mark, which also contains graphic elements or symbols, the word mark uses only the written word as the logo.

In graphic design, and logo design in particular, wordmarks can be used to create a clear and memorable identity for a company or organisation. Through the use of fonts, colours and layout techniques, designers can create a unique visual identity that presents the company or organisation in a clear and distinctive way.

In web design, wordmarks can be used as part of the visual branding of a website. Placing the wordmark in the header area or on each page of the website can help visitors quickly and easily associate the website with the company or organisation. Web designers can also use various design elements such as colours, fonts and layouts to ensure that the wordmark is presented on the website in a visually appealing and memorable way.

Overall, the wordmark is an important design technique in graphic design and web design that is used to create a clear and distinctive identity for a company or organisation. Although it contains no graphic element, a wordmark can still be used effectively to create a strong and memorable visual identity.

Find here Examples of some of the logos I have created.

A word/image mark, also known as a combination mark, is a logo that consists of both a word and an image. The combination of a word and an image is an effective way to strengthen the branding of a company or organisation and create a distinctive visual identity.

In graphic design, and logo design in particular, word/image marks can be used to visually communicate the core message of a company or organisation. The word in the mark can, for example, contain the name of the company or a short slogan, while the image can give a graphic indication of the company's business area, values or vision.

In web design, word/image marks can be used to create visually appealing and memorable branding on a website. For example, the logo can be placed in the header area to make it easy for visitors to associate the website with the brand. By using a combination brand, web designers can also adjust the colour scheme and design of the website to match the logo, creating unified branding and a consistent visual identity.

Find here Examples of some of the logos I have created.