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FAQs

Graphic design

2023-02-16T08:50:48+01:0016. February 2023|

Graphic design is a creative discipline that deals with visual communication. It includes the design of graphic elements such as logos, posters, flyers, brochures, packaging, websites, apps and more.

Graphic designers use various elements such as typography, colour, shape, image and text to create visual messages that attract the viewer's attention and achieve a certain effect. The aim is usually to enable clear and effective communication between the sender and recipient.

The most important skills for graphic designers include a good knowledge of design principles, the ability to think creatively and solve problems, mastery of graphic design software and the ability to communicate and collaborate with clients and team members.

Graphic design plays an important role in many areas, such as marketing, advertising, web design, book design, product design and film production. A successful design can help to present a company or brand, convey a message or sell a product or service.

Freelancer

2023-02-16T08:48:35+01:0016. February 2023|

A freelancer is a person who works independently and is not usually permanently employed by a company. Instead, he or she is hired for specific projects or assignments and works on a freelance basis. Freelancers work in various industries, including graphic design and web design.

In the field of graphic design and web design, freelancers can work for clients to fulfil their design needs. This includes, for example, designing logos, business cards, brochures, websites and apps. As freelancers, they often have the freedom to determine their own working hours and working conditions and can work for different clients to expand their skills and portfolio.

Freelancers in the field of graphic design and web design usually need to have a high level of expertise and experience in their field in order to create high-quality designs for their clients. They may also have the necessary software and technology to support their work and achieve professional results. Through their skills and experience, graphic design and web design freelancers can add value to their clients and help them achieve their design goals.

Form follows function

2023-02-16T08:47:24+01:0016. February 2023|

"Form follows function" is a design principle that states that the form of an object or design should be determined by its function. This means that the design should primarily be aimed at fulfilling the requirements and purposes for which it was created.

In graphic design and web design, this means that the appearance and design of logos, flyers, websites, apps, etc. should be geared towards fulfilling their functions. For example, a logo should be designed to be easily recognisable, concise and convey the message of the company or brand. A website should be easy to navigate and user-friendly to make it easy for visitors to find the information they need.

When applying the principle of "form follows function" in graphic design and web design, it is important that the design is not only aesthetically pleasing, but also functional. A good design should therefore not only look good, but also fulfil the intended function.

Font (or typeface)

2023-02-16T08:45:14+01:0016. February 2023|

In the field of web and graphic design, a font refers to the design and presentation of type on a website or in a graphic design. It is a collection of characters, numbers and symbols that are displayed in a specific font and font size.

In web design, fonts must be in a format suitable for the web so that they can be displayed on a website. There are a variety of fonts that are optimised for use on the web, including Google Fonts, which are available free of charge for use on websites.

In graphic design, the choice of font can play an important role in the design as it can help to present the brand or company and convey a certain feeling or mood. A well-chosen font can enhance the appearance of a design while making it unique and distinctive.

There are many different fonts that can be used in web and graphic design, from simple and clear fonts to creative and eye-catching designs. Some fonts are freely available, while others must be licensed in order to use them in commercial projects.

In summary, a typeface or font is an important part of web and graphic design and can help to improve and individualise the appearance of a website or design.

EPS (file format)

2023-02-16T08:41:36+01:0016. February 2023|

EPS stands for "Encapsulated PostScript" and is a file format that is frequently used in the field of graphic design. It was developed by Adobe Systems and is used to save vector graphics in a way that makes them printable on any platform, regardless of the software used.

EPS files contain a description of the vector graphic as PostScript code and can contain both text and images in high quality. In contrast to pixel graphics, which consist of individual pixels, vector graphics are described by mathematical formulae, which enables scalable and loss-free enlargement.

As EPS files are printable regardless of the software and platform used, they are often used in graphic design. EPS files can be created in professional graphic design programmes such as Adobe Illustrator and are often the preferred file format in pre-press.

To summarise, EPS is a file format that is widely used in graphic design and is used to make vector graphics printable regardless of the software or platform used. It is an important part of the pre-press process and is often used when creating logos, graphics and other design elements.

Domain

2024-02-15T15:12:57+01:0016. February 2023|

A domain is the unique name under which a website can be found on the Internet. A domain consists of a combination of letters and numbers that uniquely identifies the website.

A domain is typically used in connection with web design, as it plays an important role in the creation and operation of websites. To make a website available on the Internet, it must be hosted on a web server. The server can be accessed by the public via the domain in order to load the website.

The domain can also play an important role in web design, as it helps to present the brand or company online. The domain can be part of a company's corporate design and corporate identity and thus help to strengthen the company's online presence.

Overall, the domain is a central component of every website and plays an important role in the online presence of a company or organisation.

Design manual (or style guide)

2024-02-15T15:12:52+01:0016. February 2023|

A design manual (also known as a design handbook or design guide) is a document that contains all the design guidelines of a company or organisation. It serves as a comprehensive reference for designers to ensure that all design elements of the company are standardised and consistent.

The design manual usually covers all aspects of the corporate design, such as the logo, colours, fonts, visual language and layout elements. It can also contain guidelines for the use of design elements in various media such as web design and graphic design.

An important part of the design manual is the style guide, which sets out specific guidelines for the use of design elements. The style guide often contains detailed instructions and examples for the use of colours, fonts and layouts on different platforms, including web design and graphic design.

The design manual is an important tool for ensuring that a company's corporate design is implemented consistently and uniformly. It ensures that designers and other employees of the company have a clear understanding of how design elements should be used to ensure a uniform presentation of the company.

Corporate Identity (CI)

2024-02-15T15:12:49+01:0016. February 2023|

Corporate identity (CI) describes the overall image of a company or organisation and, in addition to corporate design (CD), also includes other aspects such as the corporate mission statement, the communication strategy and the behaviour of employees.

Corporate design is an important part of corporate identity and includes the visual representation of the company, such as the logo, colours, fonts and imagery. Web design and graphic design also play an important role here, as they ensure the visual realisation of the corporate design on digital and printed materials.

However, corporate identity goes beyond the visual appearance and also encompasses the values, goals and behaviour of the company. It also includes the communication strategy, which defines the language and tonality rules for corporate communication.

In summary, it can be said that corporate identity describes the overall image of the company, which is made up of various elements such as corporate design, communication strategy and employee behaviour. Web design and graphic design are important building blocks for the realisation of the corporate design and contribute to the company communicating a clear and uniform identity both internally and externally.

Corporate Design (CD)

2024-02-15T15:12:47+01:0016. February 2023|

Corporate design (CD) is the visual expression of a company or organisation and comprises all design elements that contribute to the company's identity. Corporate design includes the logo, colours, fonts and imagery used in all corporate communication.

Web design and graphic design are two important areas of corporate design. Web design refers to the design of websites, while graphic design includes the design of printed material such as flyers, brochures or posters.

Corporate design ensures that the design of the website and printed material is standardised and consistent in order to create a clear identity for the company. This means that the web design and graphic design must be designed in accordance with the corporate design guidelines to ensure a uniform corporate image.

Content Management System (CMS)

2024-02-15T15:12:47+01:0016. February 2023|

A content management system (CMS) is a software application that is used to organise, create, edit and publish digital content, such as text, images and videos, on a website. In the field of web design, a CMS is an important tool as it facilitates the maintenance and management of web content. A CMS can enable a company or organisation to make changes to their website quickly and easily without the need for programming skills.

WordPress is an example of a CMS that is widely used for creating and managing websites. It is an open source software that allows users to create and manage a website quickly and easily. With WordPress, users can manage content such as blog posts, pages and products, choose and customise a theme and add features such as contact forms and e-commerce integrations.

Using a CMS such as WordPress can increase efficiency and productivity when creating and maintaining websites, as it offers an easy-to-use interface and makes it easier to update content. In addition, multiple users can access the CMS at the same time and make changes, which facilitates collaboration.

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