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FAQs

Blog

2024-02-15T15:10:24+01:0007. July 2023|

A blog is a type of website or online journal where new articles or posts are published on a regular basis. These posts can cover various topics, such as news, opinions, experiences, instructions or information on a specific area. In the field of web design, a blog is an important function that can be integrated into a website. A blog allows the website owner to regularly publish new content and interact with readers. A well-known example of a platform on which blogs can be created is WordPress. This popular content management platform allows blogs to be managed. With WordPress, users can easily create new blog posts, add categories and tags and manage comments.

A blog on a company website can have many positive effects. Here are some examples:

  • Increasing credibility: By sharing specialist knowledge, insights and experience, a company can demonstrate its competence and expertise in its field.
  • Increased visibility: Regular blog posts with relevant content can improve the ranking of the website in search engine results and thus attract more visitors to the website.
  • Customer loyalty: A blog offers an opportunity to get in touch with readers and potential customers. Valuable relationships can be built through comments and discussions.
  • Information dissemination: A blog enables a company to effectively communicate news, updates or announcements to its target group.
  • Marketing opportunities: A blog can also be used for marketing purposes to advertise products or services or to present special offers.

To summarise, a blog on a company website can help to improve credibility, visibility and customer loyalty. By utilising platforms such as WordPress, companies can easily and effectively create and manage content to take advantage of the benefits of a blog.

Serif / Sans Serif

2023-07-07T07:18:00+02:0007. July 2023|

The terms "Serif" and "Sans Serif" refer to two basic types of fonts used in graphic and web design.

"Serif" refers to fonts that have small lines or embellishments at the ends of the letters. These small lines are called "serifs". Serif fonts are often perceived as more traditional and formal. A well-known example of a serif font is Times New Roman.

"Sans Serif", on the other hand, refers to fonts that do not have serifs. "Sans" comes from the French and means "without". Sans serif fonts have a smooth and clean appearance and are often considered more modern and clearer. A well-known example of a sans-serif font is Arial.

The choice between serif and sans serif has an impact on the design and visual character of a website or design. Serif fonts are often used for printed texts, such as books or newspapers, as the serifs support the eye in long sections of text and can make the text easier to read.

Sans-serif fonts are often used in digital media and web design as they are easy to read on screens and different screen sizes. They are often found on websites, apps and presentations.

The choice between serif and sans serif depends on various factors, such as the desired style, legibility, the purpose of the design and the target group. Both fonts have their own characteristics and can be used depending on the design project and personal taste.

Open source

2023-07-07T06:28:14+02:0007. July 2023|

The term "open source" refers to software or other digital resources whose source code is freely available to the public. This means that anyone can view, use, modify and distribute the source code.

In the field of web design, open source means that certain software or platforms used for the development of websites are freely available and customisable. A well-known example of an open source platform in the field of web design is WordPress.

WordPress is a content management system (CMS) software that allows users to create and manage websites. It is open source, which means that the source code is freely available and is continuously improved and expanded by the WordPress community. The open-source nature of WordPress allows developers to create themes (design templates) and plugins (extensions) to customise the functionality and appearance of the website.

The importance of open source in web design lies in its flexibility and customisability. By using open source software such as WordPress, web designers and developers can create websites that meet their specific requirements. They can use existing themes or create their own designs to achieve the desired look and feel. In addition, the large community of developers and designers enables the sharing of knowledge, resources and solutions to continuously improve the quality and performance of websites.

Continuous text (Copy)

2023-07-07T06:24:49+02:0007. July 2023|

The term "body text" (or "copy") refers to the main text of a web page or design, which is usually written in paragraphs and makes up the majority of the content. Body text is used to present information, stories, descriptions or other text-based content.

Here are some examples of the use of continuous text in graphic and web design:

  • Website content: The body text forms the main content of a website. It could be informative articles, product descriptions, blog posts or other texts that convey information to visitors.
  • Blog posts: In a blog, the individual posts are usually presented as continuous text. Here the author can present their thoughts, experiences or opinions in a coherent manner.
  • Print designs: In brochures, magazines or flyers, the body text forms the main part of the design. It contains information about the product, service or topic being presented.

Body text is important for presenting information in a coherent and easy-to-read manner. It is often complemented by visual elements such as headings, subheadings, paragraphs, bulleted lists and bullet points to better structure the text and improve readability. Careful design of the body text can create a pleasant reading experience that helps users to understand and consume the content more easily.

Alt text

2024-02-15T15:08:11+01:0007. July 2023|

The term "alt text" stands for "alternative text" and refers to a short description used in websites to explain images. This text is displayed if the image cannot be loaded or is used by people with visual impairments to understand the content of the image. The alt text is used to convey the meaning and context of the image when it is not directly visible. It should be concise and meaningful to give users an idea of what is shown in the image.

Here are some examples:

  • Suppose you have a website about pets and show a picture of a cute dog. The alt text could read: "A young golden retriever playing in the park."
  • If you have a logo on your website, the alt text could simply contain the company name, for example: "vh-crossmedia Logo".
  • If you share a diagram or infographic, you should summarise the content of the diagram in the alt text. For example: "A pie chart showing the distribution of age groups in a population."

Alt text is important to ensure that all users can understand the content of a website, regardless of their ability to see images. By using meaningful and concise alt text, you can improve the usability of your website and ensure an accessible experience for all visitors.

Target group

2023-07-06T12:20:36+02:0006. July 2023|

The "target group" refers to the specific group of people who are being considered as potential users or customers for a graphic or web design project. These are the people to whom the design will ultimately be presented and who are the target group for whom the design should be appealing and relevant.

In the field of graphic and web design, it is important to understand the target audience in order to create an effective design. You need to ask yourself who the intended recipients of the design are, what their interests, needs and preferences are and how you can appeal to them.

One example of this is an online shop that sells sportswear for young adults. In this case, the target group would probably be people aged 18 to 35 who are interested in sports. The design of the online shop should then be tailored to this target group by having a dynamic and modern appearance, presenting the products attractively and offering user-friendly navigation.

Another example is a graphic design project for a children's book. The target group here would be children aged 3 to 8. The design should be colourful, playful and easy to understand in order to attract the attention of young readers and arouse their interest in the story.

By precisely defining the target audience and considering their needs and preferences, you can create a design that is tailored to them and increases their attention and engagement. It is important to keep the target audience in mind in order to create a successful graphic or web design that will have its intended effect.

Webfont

2023-07-06T12:18:10+02:0006. July 2023|

A "web font" is a special font that is optimised for use on websites. In the field of web design, web fonts are used to display text on a website in certain fonts that are not necessarily installed on the user's device.

In contrast to the standard fonts that are pre-installed on most operating systems, web fonts can be individually selected and integrated into a website. This allows the web designer to ensure a consistent visual design and use the desired font style, regardless of whether users have the font installed on their devices or not.

An example of the use of web fonts would be if you want to use a special handwriting font on your website. You can then select a suitable web font and integrate it into the website code. When visitors call up the page, the text is displayed with the desired font, even if they do not have the font installed on their device.

Web fonts are usually integrated into the website code via CSS (Cascading Style Sheets). There are various ways to integrate web fonts, including the use of services or libraries from font providers.

Overall, web fonts allow greater creative freedom and flexibility when choosing fonts in web design projects. They help to ensure that the texts on a website are displayed attractively and uniformly, regardless of the fonts installed on the user's device.

Link / Link

2023-07-06T12:15:56+02:0006. July 2023|

Linking is an important element in web design. It is about how different content on a website is connected - linked - to each other. If you click on a text, image or other element and this takes you to another website or another area of the same website, this is called a link.

Links allow visitors to move from one page to another and discover different information. You can think of them as "doors" or "paths" that allow you to move from one area to another. Here are a few examples:

  • Redirection to another website: When you click on a link, you are redirected to a completely different website. For example, you can go from a product page to a page where you can buy the product.
  • Internal linking: You can also jump to another section within the same website by clicking on a link. This is helpful if you want to get to a specific part of a longer page quickly.
  • Download links: There are also links where you can download a file. This can be, for example, a PDF file, an image or another type of downloadable content.

Links improve the user-friendliness of a website as they enable visitors to quickly and easily access the information they want. They also support the networking of websites with each other, which is important for search engine optimisation (SEO). Search engines take into account the links between different websites to determine the relevance of a page.

It is also important to note that links can be designed in different ways to make it clear that they are clickable. They are often highlighted in colour or underlined. By styling links, you can help users to recognise and use them more easily.

Tracking

2023-07-06T12:09:00+02:0006. July 2023|

"Tracking" in the field of web design refers to the measurement and recording of visitor behaviour on a website. It enables website operators to collect data on how visitors interact with the website, which pages they visit, how long they stay on a page and what actions they perform.

One example of tracking is the use of analytics tools such as Google Analytics. These tools can be installed to collect information about the number of visitors, the origin of the visitors, the most popular pages and the length of stay. With this data, website operators can understand how their website is used and which content or functions are particularly successful.

Matomo is an open source analytics tool that offers similar features to Google Analytics. It allows website operators to host their data themselves and thus offers more control over the data collected and the data protection guidelines.

Another example of tracking is the recording of conversions. If there is a goal on a website, such as the purchase of a product or the completion of a contact form, tracking can help to measure the number of conversions. It is possible to determine how many visitors actually reach the goal and which steps lead to a conversion.

Tracking enables website operators to gain insights into visitor behaviour, optimise their website, improve the user experience and make business decisions. However, it is important to use tracking responsibly and in accordance with data protection regulations in order to protect the privacy of visitors.

Tooltip

2023-07-06T12:07:08+02:0006. July 2023|

A "tooltip" in web design refers to a small information display that appears when the mouse pointer is moved over a specific element, such as a button or a link. The tooltip provides additional information or explanations about the element without the user having to leave the page or open a new page.

An example of the use of a tooltip would be in an e-commerce shop that has a "More information" button for each product. When the user moves the mouse pointer over this button, a tooltip can appear showing more details about the product, e.g. size, colour, material or product description. The tooltip allows the user to obtain more information quickly and conveniently without having to leave the page.

Another example of the use of a tooltip is in a form with input fields. When the user moves the mouse pointer over a field such as "Password", a tooltip can be displayed that provides information on the input, e.g. that the password must have a minimum length of 8 characters or requires special characters.

The tooltip is a useful function in web design to provide additional information, help users navigate or provide context to certain elements without having to leave the page or being confronted with overloaded information.

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