FAQs

Cache / Caching

2024-02-15T15:12:39+01:0006. July 2023|

Caching in web design refers to the process of temporarily storing data to improve the loading time and performance of a website. When a website is cached, certain data such as images, CSS files or scripts are temporarily stored on the user's device. This means that this data can be retrieved more quickly when the website is visited again, as it does not have to be reloaded from the server.

A simple example of caching is the storage of images on the user's device. Suppose a visitor visits a website and downloads an image. If the image is stored in the cache, it will not be reloaded from the server the next time the website is visited, but retrieved directly from the cache. This results in a faster page load time as the image is already available on the user's device.

Another example of caching is the storage of CSS files. If a website has several pages with the same CSS code, the browser can save the CSS code in the cache the first time the page is visited. This means that the CSS code does not have to be downloaded again each time the page is changed, which reduces the overall loading time of the website.

Caching is important to optimise the performance of a website and improve user-friendliness. By reducing the loading time, visitors can access content faster and have a better overall experience on the website. However, it is important to configure and manage caching correctly to ensure that the most up-to-date information is always displayed and that no outdated data is loaded from the cache.

User friendliness

2024-02-15T16:14:33+01:0006. July 2023|

Usability refers to how easy and pleasant it is for people to interact with a website, app or other digital product. In the field of graphic and web design, user-friendliness means that the design and functionality are created in such a way that users can find and perform the desired information and actions quickly and intuitively.

An example of user-friendliness in graphic and web design is well-structured navigation. Let's imagine we visit an online shop website to search for specific products. A user-friendly navigation would display clear categories and sub-categories that allow us to easily navigate through the range. We can easily return to the main page or get to specific product pages without having to get lost in an obscure menu.

Another example is the use of legible text. If the text on a website is too small or illegible, this can affect the user experience. A user-friendly design uses appropriate font sizes and types to ensure that the information is easy to read without users having to strain their eyes.

The responsiveness of a design also plays a role in user-friendliness. A responsive website automatically adapts to different screen sizes, such as on a computer, tablet or smartphone. This ensures that the content remains clear and easily visible, regardless of which device the user is using to visit the website.

Overall, usability is about understanding the needs and expectations of users and involving them in the design process. A user-friendly design ensures that people can find the information they need quickly and move smoothly through the product, resulting in a positive and enjoyable user experience.

Find here Examples of some of the websites I have created.

Resolution / Image resolution

2024-02-15T15:08:14+01:0006. July 2023|

Image resolution refers to the amount of detail and clarity present in a digital image. It indicates how many pixels are contained in the width and height of the image.

In the field of graphic and web design, image resolution is important as it determines the quality and sharpness of an image. A high resolution means that there are more pixels in the image, resulting in a finer representation and more detail. High-resolution images are well suited for printing or for use on high-resolution displays.

On the other hand, too high a resolution can also lead to larger file sizes, which can slow down the loading time of websites. It is therefore important to adjust the image resolution according to the intended use. For web design, lower resolution images are often used to enable faster loading times without losing too much detail.

Choosing the right image resolution is crucial to ensure that images can be displayed in the best possible quality both online and offline.

Accessibility

2024-02-15T15:10:14+01:0006. July 2023|

Accessibility refers to the design of products, services or environments that are accessible to all people, regardless of their individual abilities or limitations. In the field of graphic and web design, accessibility means that information, content and functions are presented in such a way that they can be used by a wide range of people.

This includes, for example, the consideration of people with visual impairments. To ensure that content is accessible to them, designers must take various elements into account. These include the use of clear and legible fonts, sufficient contrast between text and background and alternative texts for images that can be read aloud by screen-reading programmes.

In addition, it is important that the navigation on a website or in a graphic is intuitive and user-friendly. People with motor impairments, who may have difficulty clicking or typing, should be able to reach all functions and content easily.

Considering accessibility in graphic and web design is of great importance as it ensures that all people can access information and services equally. It enables people with different abilities to actively engage in the digital world and fulfil their needs. By creating accessible designs, designers are helping to promote an inclusive society in which no one is excluded due to limitations.

Branding

2024-02-15T15:10:23+01:0006. July 2023|

Branding refers to the process of creating a consistent identity and positive image for a brand, company or product. In the field of graphic and web design, branding encompasses the design and development of a visual image that conveys the values, character and message of a brand.

Branding includes various aspects such as the design of the logo, the choice of colours and fonts, the design of marketing materials and the consistency of visual elements on different platforms and channels.

Successful branding helps to differentiate a brand from other competitors and establish an emotional connection with customers. It contributes to recognisability and creates trust and credibility.

Branding is particularly important in the field of web design, as the website is often the first point of contact between a company and potential customers. The design of the website should reflect the visual image of the brand and provide a consistent brand experience.

To summarise, branding in graphic and web design serves to define and communicate the image and identity of a brand through visual design elements. It plays a decisive role in how a brand is perceived and how it stands out from others.

Layout

2023-07-06T10:57:35+02:0006. July 2023|

In the field of graphic and web design, a "layout" refers to the arrangement and placement of elements such as text, images and other content on a page or interface.

The layout determines the structure and visual composition of a design, be it a printed brochure, a website or a mobile app. It determines how the elements are positioned, how much space there is between them and how they interact with each other.

A good layout is important to present information clearly and attractively. It helps to direct the viewer's focus, improve the readability of texts and establish the visual hierarchy so that important elements stand out.

In graphic design, the layout can determine the placement of images, text blocks, headlines and other graphic elements on a print medium such as a magazine or brochure.

The layout is of great importance in web design as it determines the structure of a website. It defines the positioning of navigation menus, page columns, content elements and other interactive elements on a website.

An effective layout takes into account both aesthetic and functional aspects. It creates an appealing and user-friendly design that conveys the desired message and enables a positive user experience.

Digitisation

2024-02-15T15:12:55+01:0006. July 2023|

Digitisation in the field of graphic and web design refers to the process of converting analogue content or traditional design elements into digital formats. It involves transferring designs, images, texts or other media into a digital version that can be used on a computer or on the internet.

Digitisation enables graphic and web designers to create, edit and present their work on electronic devices. Instead of traditional tools such as pen and paper, designers can now use software and digital tools to realise their creative ideas.

In the field of graphic design, digitisation makes it possible to create and edit logos, illustrations, flyers or posters on the computer. Designers can use digital tools such as graphics programs to adapt and manipulate shapes, colours, fonts and other elements.

Digitalisation plays a central role in web design, as websites and online content are digital by nature. Graphic designers use digital tools to design the layout, colours, fonts and other visual aspects of a website. They can also incorporate digital media such as images, videos and animations to enhance the user experience.

Overall, digitalisation in graphic and web design enables faster and more efficient creation of designs as well as the adaptation and use of digital media. It has revolutionised the way designers work and present their work and driven the use of technology in these areas.

CSS (Cascading Style Sheets)

2024-02-15T15:12:53+01:0006. July 2023|

CSS (Cascading Style Sheets) is a web design technology that is used to define the appearance and layout of a website. It is a type of style guide that defines how elements should be displayed on a website.

CSS can be used to define various properties, such as the colour, the font, the spacing between elements, the size of images and much more. By using CSS, web designers can standardise the appearance of a website and improve the visual aspect.

A major advantage of CSS is the separation of content and presentation. This means that the content of a website (e.g. text, images, links) is defined separately from the design (e.g. colours, layout). This makes it easy to make changes to the design without affecting the content. CSS also makes it possible to adapt the design for different devices and screen sizes, which is important for the responsiveness of a website.

Overall, CSS makes the work of web designers easier as it provides an efficient way to control and customise the visual appearance of a website. It is a fundamental technology in web design that contributes to the creation of appealing and professional websites.

dpi / DPI

2024-02-15T15:12:58+01:0006. July 2023|

"DPI" stands for "dots per inch" and refers to the resolution of digital images and print products. It indicates how many ink droplets (dots) per inch can be placed on a print medium or screen.

The DPI setting has various effects in the field of graphic and web design. Here are two important areas of application:

  • Print design: When it comes to the design of print products such as flyers, brochures or posters, the DPI setting is of great importance. A higher DPI number leads to a finer resolution and a more detailed representation on the print medium. For high-quality print results, a DPI of 300 or higher is often recommended. It is important to consider the DPI setting to ensure that the printed graphics and images look sharp and detailed.
  • Web design: In the field of web design, the DPI setting plays a less important role, as it is mainly relevant for output on screens. Here, the resolution is measured in pixels. Nevertheless, the DPI setting can play a role in some cases, for example when optimising images for high-resolution (retina) displays. In such cases, it may make sense to use images with a higher resolution and correspondingly higher DPI number to ensure that they are displayed razor-sharp on high-resolution screens.

It is important to note that the DPI setting in most image editing programmes does not change the actual image quality, but only influences the output size on printed products or the display quality on screens. A higher DPI number does not automatically mean a higher image quality, but merely a higher resolution for printing or display.

Web design

2024-02-15T16:14:37+01:0016. February 2023|

Web design refers to the design, creation and maintenance of websites for the internet. It encompasses various aspects such as visual aesthetics, user-friendliness, functionality and optimisation for search engines.

A web designer combines elements such as colours, fonts, graphics, images, videos and layouts to create a website that is appealing and functional. The designer must also ensure that the website is easily accessible and user-friendly so that visitors can easily navigate it and find what they are looking for. They also need to ensure that the website works smoothly, loads quickly and displays correctly on different devices such as desktop computers, tablets and smartphones.

Web design also includes developing content for the website, such as text and images, and optimising the website for search engines so that it appears higher in search results. It is also important that the website is secure and protected against attacks, and that it is regularly maintained and updated.

Find here Examples of some of the websites I have created.

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