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FAQs

Keyword

2023-02-16T09:43:14+01:0016. February 2023|

A keyword is a term or phrase that a person enters into a search engine to find relevant content. In the world of web design and search engine optimisation (SEO), keywords are used to improve the visibility of a website in search engine results.

In SEO, the use of relevant keywords on a website is of great importance, as search engines use these keywords to find out which websites are most relevant for certain search queries. Choosing the right keywords is therefore an important aspect of a website's SEO strategy, as they can help a website to rank better in search engine results.

When designing a website, it is important to integrate the keywords into the content of the website in a meaningful way to ensure that the search engines recognise the relevance of the website to specific search queries. However, it is also important not to overdo the use of keywords on the website as this can be seen as spamming and can result in the website being penalised by search engines.

JPEG / JPG (file format)

2023-02-16T09:40:34+01:0016. February 2023|

JPEG is a common file format for images that is widely used in the graphic design and web design industry. It is a compressed file format that makes it possible to save images in smaller file sizes without compromising the image quality too much.

The JPEG format is particularly useful for photographs and other images with many colour nuances, as it allows these images to be compressed in an effective way without drastically reducing the image quality. This file format is also very popular in the web design industry as it allows images to be saved in smaller file sizes, reducing website loading times.

The JPEG format is generally used for images that have many colours and complex structures, such as photographs, illustrations or graphics with many details. However, it can lead to a loss of quality if it is compressed too much or if the image is saved at too low a resolution.

InDesign

2023-02-16T09:38:29+01:0016. February 2023|

InDesign is a professional layout programme developed by Adobe and is often used in the graphic design industry. It enables users to create documents consisting of multiple pages, such as magazines, books, brochures, presentations and other print or digital media.

InDesign is a programme that has been specially developed for the layout of text and graphics. It offers a wide range of features that allow users to arrange and customise the fonts, colours, images and other design elements on different pages. It is also an important part of the Adobe Creative Suite, which includes other professional design programmes such as Photoshop and Illustrator.

Illustration

2023-02-16T09:37:04+01:0016. February 2023|

Illustration refers to the visual representation of a concept, idea or story through the use of pictures, sketches or other visual elements. Illustrations are often used in books, magazines, newspapers, advertising and other media to complement or enhance the text.

Graphic design refers to the creation of visual communication through the use of typography, colour, form and images. It includes the design of logos, posters, packaging, promotional materials, websites and other visual media. Illustration can be used in graphic design projects as a visual element to convey a certain mood or message.

Web design refers to the design of websites to make them more user-friendly, appealing and functional. It includes the design of page layouts, navigation, colours and other visual elements. Illustrations can be used in web design projects to create visual interest, complement text content or as a graphical element in the user interface.

To summarise, illustration can be seen as a method of visual communication that can be used in various fields such as graphic design and web design to enhance the visual appeal and clarity of the message.

Icon

2023-02-16T09:07:12+01:0016. February 2023|

An icon is a graphic symbol or small image that is used to visually represent a specific function or object. Icons are often used in the graphic and web design industry to improve the usability and aesthetics of websites and applications.

Icons can be very simple or very complex and can be created in many different styles and designs. Frequently used icons include arrows, envelopes, symbols for social networks or even shopping carts that symbolise the purchasing process on a website. Icons are usually created in a specific size and can have different colours and shapes depending on their intended use.

Icons are usually designed to be easily recognisable and understandable at first glance. A good icon design can help to increase the user-friendliness of applications and websites by facilitating navigation and interaction. From an aesthetic point of view, icons also contribute to the design and visual aesthetics of websites and applications.

Icons are very important in the world of web design as they help to make a website look clearer and more user-friendly. Icons can also help to display information quickly and easily and enhance the overall design of the website. In addition, they can help to ensure that the website is displayed well on different devices and screen sizes.

To summarise, icons are an important part of graphic and web design. They are small visual symbols that are often used to represent functions or objects. Icons contribute to the usability and aesthetics of applications and websites and are an important part of the visual identity of brands and companies.

Hosting / Webhosting

2023-07-06T12:17:06+02:0016. February 2023|

Hosting refers to the service whereby a website is stored on a server and made accessible on the internet from this server. It essentially involves the provision of storage space and computing power to make a website available online.

To make a website accessible on the internet, it is stored on a server that is connected to the internet around the clock. Choosing the right hosting provider and package is therefore an important step when creating a website. The cost and quality of hosting can have a major impact on the performance and availability of a website.

Another factor that influences the quality of hosting is the web design of the website. A well-designed website with lean code and efficient resource utilisation can help the website load faster and use less bandwidth. A hosting provider with fast servers and a good network infrastructure can further enhance these benefits and ensure higher availability and reliability.

To summarise, hosting plays an important role in the provision of websites on the internet. The quality of hosting depends on many factors, such as choosing the right hosting provider and package, as well as the quality of the website's web design. Good hosting can help to ensure that the website loads quickly and guarantees high availability and reliability.

Homepage

2023-02-16T09:03:30+01:0016. February 2023|

A homepage is the home page or first screen of a website where visitors can find information about a company, person or topic. It serves as the central element of the website and provides an overview of the content and functions available on the website.

The homepage is an important part of a website as it is often the first impression visitors get of a company or brand. A well-designed homepage that is tailored to the needs of the target group can help to ensure that visitors stay on the website, continue browsing and ultimately become customers.

To achieve this, it is important that the website is designed to be SEO-friendly in order to achieve higher visibility in search engine results. Effective search engine optimisation (SEO) can help the website to appear higher in the search results, which in turn brings more traffic to the homepage.

To create a successful website, an appealing web design is also of great importance. A good web design can help to make the homepage easy to navigate and user-friendly, while also piquing the interest of visitors. A consistent homepage design with matching colours, fonts, images and graphics can help make the company or brand instantly recognisable and have a positive impact on visitors.

To summarise, it can be said that the homepage plays a central role in the presentation of a company or brand. An SEO-friendly layout and an appealing web design are important factors in attracting visitors, keeping them on the website and ultimately converting them into customers.

Office equipment

2023-02-16T09:01:22+01:0016. February 2023|

Business stationery" refers to all materials and media that a company uses to present its brand and identity. This usually includes business cards, stationery, envelopes, invoices, presentation folders, stamps and the like.

An appealing and uniform design of the business stationery is important to ensure a professional and consistent appearance. This is where graphic design comes into play, taking over the visual design of the business stationery. A uniform design with matching colours, fonts, graphics and images allows the company to implement its corporate identity and corporate design and thus strengthen its brand.

Corporate design describes the overall visual appearance of a company, which is made up of various design elements and distinguishes the company from others. A standardised corporate design is important in order to create recognition value and establish a strong brand identity.

To summarise, it can be said that the design of business stationery through graphic design and corporate design helps to present the identity and brand of a company in a professional and appealing way. A uniform design of the business stationery is an important part of a successful marketing strategy in order to stand out from the competition and gain the trust of customers.

Google My Business

2023-02-16T08:59:22+01:0016. February 2023|

Google My Business is a free service from Google that allows companies to manage their profile on the Google search engine and on Google Maps. They can enter important information such as opening hours, address, telephone number, website URL and customer reviews. This enables potential customers to find information about the company quickly and easily.

Using Google My Business is important for businesses that have a local presence or receive customers at their physical location. By optimising their Google My Business profile, businesses can improve their local SEO by increasing their presence in local search results and generating more traffic to their website.

To create an optimal Google My Business profile, businesses should also ensure that their website is SEO friendly. A well-designed website that is tailored to the needs of the target audience and contains relevant keywords and content can help the website appear higher in search engine results. An effective web design can also help pique visitors' interest and motivate them to stay on the site longer and learn more about what the company has to offer. Together, Google My Business, SEO and web design can help businesses succeed in online marketing and attract more customers.

Colours

2023-02-16T08:52:56+01:0016. February 2023|

There are several reasons why you should use different colours in web design:

  • Aesthetics and design: The use of different colours can help to make a website look more appealing and aesthetic. The right combination of colours can create different moods and emotions that match the content and purpose of the website.
  • Readability: The use of different colours can help to make texts on a website easier to read. For example, the use of contrasting colours for text and background can increase readability.
  • Brand identity: The use of colour can help to create a unique brand identity for a website. By using a colour palette that is consistent with the brand and its values, you can build a strong visual identity.
  • Navigation: The use of different colours can help to make navigation on a website more intuitive and easier. By using different colours for links and buttons, these can be visually highlighted and made easier to recognise.
  • Accessibility: The use of different colours can help to make a website more accessible for people with visual impairments. Clever use of colour can help to visually highlight important information, making it easier to see for all users.

Overall, the use of different colours in web design can help to make a website more aesthetic, functional and user-friendly.

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