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Business cards

Design from a single source - from the practice's website to the recruiting campaign

2025-07-07T15:03:19+02:0007 June 2025|

In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.

Tips & Tricks No. 21

2024-08-09T07:30:45+02:0026 June 2024|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 arguments in favour of classic business cards

Business cards have been an essential part of business life for centuries. Despite the digital age, they have maintained their place.

In a world where digital communication is becoming increasingly important, the classic business card remains a valuable tool for personal and professional communication. It combines tradition with functionality and offers numerous advantages that are often lost in the digital space. In this blog article, I highlight the advantages of classic business cards and also discuss the modern version with a scannable QR code.

  1. Personal contact
    Business cards enable a direct and personal exchange. Handing over a card creates a moment of connection that is often not achieved by digital means.
  2. First impression
    A well-designed business card can make a lasting first impression. It reflects professionalism and care and can impress potential customers or partners.
  3. Tangibility
    Physical business cards are tangible and can be easily stored or passed on. They serve as a constant reminder of an encounter or a business transaction.
  4. Creative design options
    The design options for physical business cards are diverse. Different types of paper, printing techniques and finishes such as embossing or varnishing offer creative freedom.
  5. Eye-catching design
    Special design elements such as a colour cut (on the edges of the business card) or special materials make your business card a real eye-catcher and make you stand out from the crowd.
  6. Immediate access to information
    Business cards offer a quick way to pass on contact details and important information without the need for technical devices.
  7. Extended information
    A QR code on the business card makes it possible to provide more information than would fit on a conventional card. By scanning the code, contact details, websites, social media profiles and more can be stored directly on the smartphone.
  8. Timeliness and flexibility
    QR codes allow the digital content to which they refer to be updated at any time. This means that changes to contact details or additional information can be easily adapted without having to print new cards.
  9. Combination of physical and digital
    Business cards with a QR code combine the advantages of the physical and digital worlds. They offer the feel and personal touch of a classic business card, while at the same time providing access to more comprehensive and up-to-date digital information.

The modern business card with QR code

Imagine you receive a business card from a business partner. At first glance, it looks like a classic business card: high-quality paper, attractive design. But there is a QR code on the back. You pull out your smartphone, scan the code and a mobile website opens with all the relevant information - from contact information and social media links to a link to a current project or portfolio. The data is always up to date and you can save it directly in your address book.

As a professional graphic designer, I offer you the design of classic business cards that are not only aesthetically pleasing, but also effectively communicate your brand and personality. Whether traditional or with an integrated QR code - I design business cards that optimally fulfil your needs and leave a lasting impression. Utilise the advantages of classic business cards to impress in personal contact and at the same time build a bridge to the digital world with modern elements such as QR codes. Let's design your perfect business card together!

Business cards & stationery: How business stationery strengthens your identity

2023-11-18T09:36:08+01:0017 September 2023|

Well-designed business stationery, such as letterhead and business cards, is of central importance for companies. It not only conveys a professional impression and strengthens the trust of customers, but is also an essential part of the brand identity.

A company needs well-designed stationery such as letterhead and business cards for a variety of reasons. These elements are far more than just practical tools; they are an important part of corporate identity and business success.

Well-designed business stationery creates a professional impression. When customers, business partners or potential customers see stationery or business cards that are carefully designed, it gives the impression that the company or person is serious and professional. This can build trust and leave positive first impressions. The stationery serves as an important part of the brand identity. It should reflect the company's logo, colour scheme and fonts. A consistent brand identity is crucial to promote brand recognition and strengthen the brand image.

Well-designed business equipment can serve as a marketing tool in this way: Creative designs and high-quality materials can leave positive impressions and attract potential customers. They are a simple but effective way to present the company and stand out from the competition. Professionally designed business stationery signals that you pay attention to detail and quality. This can help to strengthen business relationships and improve the company's reputation.

Stationery and business cards are also effective communication tools. They contain contact information that makes it easier for customers and business partners to get in touch with the company. A clear and understandable design is of great importance here. These elements also fulfil practical functions. Stationery is needed to conduct written correspondence and business cards offer quick contact options in business situations. They are indispensable for exchanging information efficiently.

This equipment serves as an effective means of communication and can even be used as a marketing tool to attract customers. Emphasising quality and detail signals professionalism and strengthens business relationships. In addition, there are legal requirements regarding business stationery, and it also fulfils practical functions in day-to-day business. Overall, well-designed business stationery is an indispensable contribution to a positive corporate identity and success in business.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Business stationery that makes a good impression

2023-11-18T09:43:15+01:0019 May 2022|

Good business stationery is important as it characterises the first impression of a company and conveys professionalism. High-quality business cards, stationery and a uniform appearance help to gain the trust of potential customers and strengthen the credibility of the brand.

Nowhere else is a coherent design concept as elementary as in the design of your business stationery, because it must optimally support you in all external and internal processes and integrate seamlessly into your working environment. It is the tool you use every day - so it should not only be appealing and creatively designed, but also functional, well thought-out and optimally tailored to your specific requirements. My needs-orientated and effective implementation successfully supports your corporate communication.

Would you like more information on this topic?
Discover my portfolio!

Portfolio

Cornelia Bauer: Focus on selling

2023-10-21T10:25:44+02:0029 June 2021|

Sales is more than just selling products or services, the customer needs a holistic strategy. Cornelia Bauer works face to face or in small groups with comparable target groups in her sales training and analyses where the relevant customers can be found, how to look after them perfectly, retain them and turn them into enthusiastic regular customers, because professional training is necessary and essential for success in sales. I am happy to support you with the appropriate advertising materials.

Party time!

2023-10-21T10:40:34+02:0031. July 2018|

For the 9th time, the Düren District Economic Development Agency is organising the Business card party The event offers companies an ideal platform for networking in their own region. Once again, I was able to help promote this successful format by designing posters, flyers, banners and much more.

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