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Professional website or homepage construction kit?

2023-11-17T10:55:40+01:0029 July 2023|

Although it may seem that website builders offer an easy and inexpensive way to create a website, they are not always the best choice when it comes to sophisticated projects and an effective online presence.

Completed websites that have been created with the help of modular systems are often frustratingly similar to numerous other sites on the Internet that also use the same system. Why is this the case? Although the providers of these systems promise individual customisation of the web design, in practice users can usually only change colours, text and images without additional knowledge. They are often denied in-depth customisation - the options are very limited as the framework is strictly predefined and cannot be changed. And nowadays, a homepage needs more than just a few lines of text and images.

A modular site is just a modular site, and that's obvious - even to your customers.

There are ready-made templates, and the big advantage is that you have a page in no time at all that you don't have to fiddle with (and shouldn't, because then it gets very complicated very quickly). As a result, however, the websites of hairdressers, dentists and hundreds of other providers are astonishingly similar. There is a lack of individuality and creativity.

Professional web design by vh-crossmedia - for a unique brand identity and differentiation from competitors

A customised website can be tailored exactly to your requirements. With my support, you have the freedom to incorporate functions and features that are relevant to your business or brand. What's more, as a professional web designer, I can give your website a unique design and brand identity that exactly matches your goals and target audience. This allows you to stand out from the crowd and differentiate yourself from competitors.

Another advantage of your collaboration with vh-crossmedia is the responsive designwhich ensures that the website is displayed optimally on various devices, including smartphones, tablets and desktops. The User experience (User Experience, UX) is the focus, as a well-designed website is crucial for keeping visitors on the site and convincing potential customers. My services ensure that your website loads quicklyis optimised for different devices and complies with current web standards. A technically flawless website is of great importance for a positive user experience and a better ranking in Search engines. As a web designer, I can also optimise your website for search engines to increase your visibility in search results and attract more visitors.

More complex requirements that go beyond the possibilities of website construction kits can be implemented by me as a web designer with expertise in customised programming or integrations. The advantage of this is that no specialist knowledge is required, which saves a lot of time and money. Saves timeand the result looks as planned, namely professionally designed. Another argument in favour: the online world is constantly evolving and I always know the latest and most relevant Trends. I also offer long-term support, as I not only help with the creation of the website, but also with its ongoing maintenance. Maintenance, updating and problem solving.

ConclusionA professionally designed website exudes trust and credibility and makes your company appear reputable and quality-conscious. While website builders offer a simple and cost-effective way to create a website, they reach their limits when it comes to more sophisticated projects and an effective online presence. As a web design professional, I can realise your vision and help you achieve your online goals.

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Boost for your online visibility: advantages through Google reviews

2023-11-18T09:43:10+01:0023 July 2023|

Increase the trust of your visitors and boost conversions by presenting real customer opinions on your homepage.

Google reviews are a crucial marketing tool for companies: With over 8.5 billion daily search queries on Google, these reviews are a significant influencing factor. Many users already rate products and services themselves via Google services. Every high-quality and positive review puts your company in the spotlight and increases the credibility of your brand compared to the competition. So don't hesitate any longer - utilise the power of Google reviews to boost your success in the online market! Let me show you how it works ...

Boost for your online visibility: SEO benefits through Google reviews

Customer reviews are invaluable and a powerful marketing tool. For this reason, many companies decide to integrate Google reviews on their website. By integrating Google reviews, you receive all new reviews in real time. This results in numerous advantages:

  • Credibility: Google reviews are written by real customers and are therefore often more credible than testimonials or reviews published directly on the company's website.
  • Transparency: By displaying Google reviews on your website, you show transparency and openness. Potential customers appreciate this and may feel more comfortable using your products or services.
  • Social proof: Positive Google reviews serve as social proof of the quality of your company. Potential customers are more likely to use your products or services if they see that other customers have had a positive experience.
  • SEO benefits: Displaying Google reviews on your website can have a positive impact on your search engine optimisation (SEO). Reviews and star ratings can be displayed in search results and influence the click behaviour of users.

I can provide you with elegant templates and integrate them into your existing WordPress site to showcase the Google reviews. The choice of layouts is extensive, ranging from full reviews to Google stars. Show the world what your customers think of you and grow your business - I look forward to hearing from you!

Boost for your online visibility: SEO benefits through Google reviews

On this topic, please also read my article on Rating cards for social media.

Fresh on the net: Kommern High Game Park

2023-11-17T14:37:03+01:0017 July 2023|

I had the great pleasure of redesigning the website of my long-standing client - the wildlife park in Kommern. The relaunch brought numerous advantages:

  • Together we wanted to modernise the appearance of the website and adapt it to current design trends, and by using modern design elements and an appealing user interface, I was able to significantly improve the user experience. This should result in visitors staying on the website longer and finding their way around more easily.
  • Another advantage of the relaunch was the continuous optimisation of the website for mobile devices. These days, more and more people are using their smartphones or tablets to browse the internet. By creating a responsive website that automatically adapts to the screen size, I want to ensure that the website is optimally displayed on all devices. This not only increases user-friendliness, but also search engine rankings, as mobile optimisation is an important factor for SEO.
  • I was also able to optimise the loading time of the website as part of the relaunch. A slow website often leads to frustration among visitors and can cause them to leave the site prematurely. Optimising the loading times significantly improves the performance of the website and reduces the bounce rate.

Overall, the relaunch of my loyal client's website was an extremely rewarding and inspiring task. With its modernised look and feel, improved user experience, optimisation for mobile devices and faster loading time, the website is now ready to represent the company even more successfully and attract new customers.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: CWIT

2023-11-17T14:37:09+01:0025 May 2023|

I had the opportunity to redesign the website of my long-time clients and valued IT colleagues at CWIT. This challenge not only provided the opportunity to improve the look and feel of the website, but also the chance to optimise the user experience and strengthen the brand presence online.

vh-crossmedia | Volker Heupel | References

Fresh on the net: EGE - Society for the Conservation of Owls

2023-11-17T14:37:18+01:0028 April 2023|

I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.

Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.

vh-crossmedia | Volker Heupel | References

Fresh on the net: Wackenbus 2023

2023-11-17T14:37:18+01:0013 March 2023|

In 2023, the Wacken buses will be travelling to the legendary Wacken Open Air, the biggest heavy metal festival in the world, for the 14th time. It's a very special bus service that takes rock fans from different parts of Germany, Austria and Switzerland to the festival, which takes place annually in Wacken, a village in Schleswig-Holstein, and attracts thousands of fans. I had the pleasure of designing a new and fitting layout for the website.

vh-crossmedia | Volker Heupel | References

Fresh on the net: Conny Bauer

2023-11-17T14:37:22+01:0005 March 2023|

Sales is more than just selling products or services, the customer needs a holistic strategy. In her sales training, Cornelia Bauer works face to face or in small groups with comparable target groups and analyses where the relevant customers can be found, how to look after them perfectly, retain them and turn them into enthusiastic regular customers, because professional training is necessary and essential for success in sales. I am happy to support you in this with a small and sophisticated website.

Fresh on the net: Menopause counsellor Ulrike Platt

2023-11-17T14:37:28+01:0011 October 2022|

When women's fluctuating hormones turn everything upside down, when their feelings and moods take them on a rollercoaster ride, they may want a companion who takes their questions seriously. Someone who listens to them and works with them to find answers and solutions. Ulrike Platt - the expert for the menopause - provides this counselling for women in transition.

I was very happy to create an appealing website (and matching business cards, of course) for this topic, which has received little attention up to now, so that this often drastic experience for women becomes more present in social dialogue.

vh-crossmedia | Volker Heupel | References

Fresh on the net: FV 1922 Daufenbach e.V.

2023-11-17T14:37:32+01:0030 August 2022|

Daufenbach has been chasing after the round leather for more than 100 years now. In addition to the traditional football section, the club also offers gymnastics, football golf and even hip hop! The latter was established in 2022 and is very popular with 6 to 17-year-olds in the region. This means that dusty club life is finally a thing of the past. Of course, this breath of fresh air also includes a modern website and various advertising and PR measures, which I was happy to contribute and wish all the best for the future!

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