CMS

Why WordPress? The best choice for your new website

2024-11-29T14:35:39+01:0029 November 2024|

When it comes to creating modern, powerful and future-proof websites, there is a clear answer: WordPress. In this blog article, I would like to explain why I have decided to work exclusively with this content management system (CMS) and what advantages this has for you as my customer.

WordPress dominates the CMS market worldwide

A look at the latest figures makes it clear why WordPress is the number one choice. According to a recent study by Statista, in November 2024 WordPress will be used by 43.6 % of all websites analysed used worldwide. This leaves competitors such as Shopify (4.6 %) and Wix (approx. 3 %) far behind.

WordPress dominates the CMS market worldwide

This huge market share not only shows how popular WordPress is, but also that it is a proven solution that is used by millions of people and companies worldwide - from small blogs to large international brands.

A success that continues to grow

The long-term development of market shares also speaks for itself. WordPress has grown continuously since 2010, while other CMSs such as Joomla and Drupal have lost market share. This development shows that WordPress is not just a trend, but has established itself as a standard.

For you, this means that when you choose WordPress, you are opting for a system that will remain relevant in the future. Your website remains flexible, expandable and technically up to date.

The advantages of WordPress for your website

Why is WordPress so successful? And what does it mean for your website? Here are some of the biggest advantages that WordPress offers:

1. flexibility and adaptability

Whether you need a small website for your local company, an extensive online shop or a modern blog - WordPress can be customised to your individual needs. With thousands of themes and plugins, we can tailor functions and designs precisely to your requirements.

2. user-friendliness for you

WordPress is not only easy to use for developers, but also for you. As soon as your website is ready, you can manage content such as text, images or blog articles yourself - without any prior technical knowledge. This saves you time and money.

3. future security

Thanks to its large market share and continuous development, WordPress is future-proof. There are regular updates that add new functions and close security gaps. We can also add new features at any time to help your website grow with your business.

4. SEO optimisation

A website is only successful if it can be found. WordPress offers many tools out of the box to optimise your website for search engines - from clean code to plugins such as Yoast SEO, which help you to achieve better rankings on Google.

5. community and support

With a huge global community, there is always support: countless tutorials, forums and experts ensure that WordPress solutions can be developed and improved quickly and reliably.

WordPress for your website

Why I only work with WordPress

My decision to work exclusively with WordPress is based on many years of experience and the conviction that I can provide you with the best results. Instead of spreading my expertise across many different CMSs, I concentrate on the system that offers the ideal conditions for most projects.

For you this means

  • Efficient project realisation: Thanks to my specialisation, I can create your website faster and more cost-effectively.
  • Long-term support: With my expertise in WordPress, I can also support you after the launch of your website with customisations, extensions or technical updates.
  • Future-proof decisions: You benefit from a system that is a world leader and will continue to be relevant for many years to come.

WordPress is the right choice

WordPress has established itself as the most successful CMS in the world - and for good reason. With its flexibility, user-friendliness and future-proof structure, it offers the ideal basis for both small companies and large organisations.

If you are thinking about creating a new website or relaunching an existing one, then I am the right contact for you. Together we will realise your ideas - with a system that will support you in the long term.

Do you have any questions? Feel free to write to me or arrange a free consultation directly. I look forward to realising your project with WordPress!

Fresh on the net: Wildlife Aid North Eifel

2026-04-28T14:17:51+02:0022 October 2024|

I am very pleased to announce the successful completion of the website for the Wildlife Aid North Eifel to be able to announce the new platform. This new platform serves an important purpose: the rescue of injured or orphaned wild animals in the Eifel region. With clearly structured information, an easily accessible guide and quick contact options, the site offers everything needed to act correctly in emergency situations.

vh-crossmedia | Volker Heupel | References Webdesign

As web designers, we worked with my client to create a modern, streamlined and fast website that would optimally support the intended purpose. Optimisation for the mobile view was particularly important, as most people report injured animals while they are out and about and have their smartphone to hand. This allows them to access the information quickly and easily and get in touch with the right contact person.

In addition to the technical implementation, I was also able to design the logo and a small style guide that perfectly emphasises the philosophy of Wildtierhilfe: uncomplicated, trustworthy and targeted.

Working with Wildtierhilfe Nordeifel was a particular pleasure for me, as the topic of nature conservation is close to my heart. I am grateful that I was able to contribute my expertise to this important project and am delighted to be part of this valuable commitment.

Fresh on the net: Zehntscheune / North Gate Kronenburg

2026-04-04T15:05:38+02:0006 September 2024|

Experience the perfect combination of history and enjoyment in the Tithe barn and the North gate KronenburgNestled in the picturesque setting of the historic Kronenburg, these unique locations offer modern cuisine, regional Eifel specialities, fine distillates from the hotel's own distillery and a varied event programme. Whether culinary delights, cultural events or relaxed tours through the Eifel - there's something for everyone here.

When designing the website for the Zehntscheune and Nordtor Kronenburg, it was important to me as a web designer to skilfully unite the two unique worlds of experience while at the same time emphasising their individual characters. The efficient and focussed collaboration with the client enabled me to create a harmonious digital presence that perfectly reflects the historical atmosphere and culinary diversity of both locations. With a clear structure, striking design and user-friendly navigation, it was possible to bring the traditional hospitality of the Zehntscheune and the modern elegance of the Nordtor to life on a shared platform. The result is a website that takes visitors on a journey of discovery through the culinary worlds and cultural highlights of Kronenburg and unites and emphasises the special identity of both branches.

vh-crossmedia | Volker Heupel | References Webdesign

Specific web design for different industries: what is important

2024-07-28T08:08:24+02:0022 July 2024|

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:

  • Target group analysis: Understand your potential customers exactly and their needs and expectations.
  • Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
  • Development of an appealing design: Unique design that effectively reflects your brand and message.
  • Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
  • Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
  • Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
  • Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
  • Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
  • Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.

Additional services:

  • Consistent design and branding: Uniform appearance across all your online channels.
  • Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
  • Social media marketing: Effective use of social media to increase your reach and customer loyalty.

With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.

Detailed evaluation of some of the websites I have created for my clients:

Friends of Arenberg Castle Ruins e.V.

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
  • Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
  • Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Accessibility: The website is largely barrier-free and can be used by people with disabilities.

vh-crossmedia | Volker Heupel | References Webdesign

SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
  • Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
  • Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Security: The website uses SSL encryption to protect user data.

vh-crossmedia | Volker Heupel | References Webdesign

Husqvarna Automower® from Gartenwelt Frey

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
  • Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
  • Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.

vh-crossmedia | Volker Heupel | References Webdesign

Kommern High Game Park

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
  • Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
  • User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign

Society for the Conservation of Owls (EGE)

Fulfilled requirements:

  • Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
  • Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
  • User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign

Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep

Fulfilled requirements:

  • Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
  • Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
  • User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: SYMA

2024-05-08T16:16:20+02:0008 May 2024|

Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.

As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: JoJo children's and youth centre

2024-05-03T21:03:14+02:0003 May 2024|

The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.

This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."

It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: Arenberg Castle Ruins Support Association

2024-03-15T15:23:40+01:0015 March 2024|

The Friends of Arenberg Castle Ruins e. V. has been working to preserve the tower and castle complex on the Aremberg in the Eifel since 2003 with almost 120 members. In cooperation with the owner of the site, Arenberg-Schleiden GmbH, the local community of Aremberg and many other institutions, the members of the association maintain the site and organise cultural and tourist events to bring the castle and its history closer to the public.

As a web designer, I am delighted to be able to help the local association with a new website to better present and support its commitment to the rich history of the Arenberg castle ruins. Let us take you on a journey of discovery and learn more about the fascinating history that makes this place a jewel of the past.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: Health expert Luisa Bertelmann

2025-09-21T12:29:39+02:0011 March 2024|

It gave me great pleasure to Health expert Luisa Bertelmann not only with a new website, but also to encourage them on their path to self-employment and support them with my expertise in online marketing.

Luisa Bertelmann is an inspirational health manager and dedicated supporter of mums who are on their way to losing the baby pounds and leading a healthy, active life. For more than a decade, she has been guiding women to feel good in their bodies and achieve their feel-good weight. She also supports industry experts in finding or successfully developing their own paths to self-employment.

It was an exciting task to express Luisa's vision and expertise in the form of a professional website. Of course, corresponding posters and flyers were also created for the online offer to help her reach and inspire even more people.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: The giant schnauzers from Römerwall

2024-02-17T12:30:54+01:0011 February 2024|

The new website for Giant Schnauzer from the RömerwallThe website of the dog breeder, a renowned kennel, is presented in the appropriate colours of black and white as well as warm shades of grey to reflect the professional and inviting atmosphere of the kennel and the noble colours of the majestic dog breed. The pages contain interesting texts that not only inform but also help to improve the page rank in the search engines. In addition, high-quality photos were selected to immerse visitors directly in the world of the impressive Giant Schnauzer. Useful cross-links have been added for easy navigation so that users can find the information they need quickly and easily. An integrated contact form makes it easier for interested parties to get in touch with the breeders.

The kennel attaches great importance to ensuring that its puppies grow up in a loving environment. They are therefore raised both indoors and in the garden and enjoy close contact with the family right from the start. This is the best possible way to prepare them for their future life as loyal companions. They are reared with the utmost care and before they move into their new home, we ensure that all requirements are met so that the new owners receive a dog that will bring them much joy.

The small but fine website is not only a visual enrichment, but also an effective tool for strengthening the online presence of the giant schnauzer from Römerwall and for addressing potential customers.

vh-crossmedia | Volker Heupel | References Webdesign

Matomo: comprehensive web analytics for optimal performance

2024-02-10T17:25:21+01:0010 February 2024|

As a website operator, the use of web analytics software is crucial. It provides insights into user behaviour, helps with performance optimisation, enables target tracking and conversion optimisation, supports keyword analysis for better SEO and allows competitive analyses.

Matomo is my favourite open source web analytics platform. It provides website owners with detailed reports on website traffic, including visitor behaviour, referrers, conversions and more. Matomo offers similar features to Google Analytics, but is self-hosted, giving users full control over their data.

The main features of Matomo are

  1. Data protectionMatomo emphasises data protection and data sovereignty. In contrast to Google Analytics, users can host the analysis data on their own servers and thus have full control over how data is collected, stored and used.
  2. CustomisationUsers can customise Matomo to track specific metrics and events relevant to their websites or applications. This flexibility enables customised analytics reports to meet specific business needs.
  3. Real-time reportingMatomo provides real-time reports that allow users to monitor website traffic in real time.
  4. Open SourceAs open source software, Matomo allows users to inspect and modify the source code according to their requirements, which promotes transparency and security.
  5. Data sovereigntyMatomo ensures that users have full ownership of their data, unlike some other analytics platforms where data ownership may be more ambiguous.
  6. GDPR complianceMatomo offers features that help users comply with data protection regulations, such as anonymising IP addresses and providing options for users to opt out of tracking.
  7. Plugins and extensionsMatomo has a thriving ecosystem of plugins and extensions that extend its functionality and allow users to integrate additional features or further customise their analytics configuration.

Web analytics software: with data to success

As a web designer, I not only offer the creation of appealing and functional websites, but also a comprehensive service that includes web analytics using Matomo. With Matomo, we can create customised analyses to help you continuously improve your website and increase the success of your online strategy. You retain full control over your data, and I offer you a long-term partnership to make your website successful.

With Matomo as part of our comprehensive web design solution, you can be sure that your website not only looks good, but is also effective and helps you achieve your goals. Let's work together to take your online presence to the next level!

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