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Graphic design

Local patriotism

2023-11-17T13:49:45+01:0025 June 2022|

With the diligent support of the Sinzenich village community I was allowed to create ten more information boards in my former home village. The trail to the nature reserves in and around Sinzenich offers lots of new information on the unique flora and fauna as well as a marvellous view of the Zülpicher Börde from the hiking hut and a visit to the forest chapel on the Eulenberg. It is the second section of the Sinzenich natural history circular route and starts behind Sinzenich Castle at the bridge over the Rotbach near Linzenicher Straße (L178).

Work on this second circular trail, the route of which is already shown here, is currently in the final stages. As soon as the new information boards are in place, they will be posted here.

Business stationery that makes a good impression

2023-11-18T09:43:15+01:0019 May 2022|

Good business stationery is important as it characterises the first impression of a company and conveys professionalism. High-quality business cards, stationery and a uniform appearance help to gain the trust of potential customers and strengthen the credibility of the brand.

Nowhere else is a coherent design concept as elementary as in the design of your business stationery, because it must optimally support you in all external and internal processes and integrate seamlessly into your working environment. It is the tool you use every day - so it should not only be appealing and creatively designed, but also functional, well thought-out and optimally tailored to your specific requirements. My needs-orientated and effective implementation successfully supports your corporate communication.

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Making it big with impressive formats

2023-11-18T09:43:22+01:0018 May 2022|

Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption. A successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, event or motif.

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Small prices, big impact

2023-11-18T09:43:20+01:0002 May 2022|

Flyer in postcard format are an optimal and cost-effective option for large quantities of quick information or compact advertising measures. I develop each advertising flyer individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online print shops are ideal for the "quick number". Take advantage of the low prices for a big impact!

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Tips & Tricks No. 9

2023-11-17T10:25:26+01:0016 April 2022|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What characterises a good logo design?

Here are 9 tips for a good logo:

  1. Simplicity: The logo should be simple and easy to understand so that it is easily recognisable.
  2. Memorability: The logo should be easy to remember so that it is memorised by customers.
  3. Recognisability: The logo should be unique so that it is easily recognisable when displayed on different media and materials.
  4. Originality: The logo should be unique and different from other logos in the industry.
  5. Timelessness: The logo should have a certain timelessness so that it still looks current and modern years later.
  6. Adaptability: The logo should look good in different sizes and formats and be easy to present on different backgrounds and materials.
  7. Choice of colours: The colours of the logo should be chosen to match the brand and create an emotional connection to the customer.
  8. Font: The font of the logo should match the brand and be easy to read.
  9. Meaningfulness: The logo should convey a clear message about the company or brand. It should give the customer an idea of what the company does and what it stands for.

Should we use these tips together?
I look forward to helping you further!

News from the Düren district

2023-10-22T09:11:58+02:0006 April 2022|

The district of Düren and its economic development department are active and committed in numerous fields. Whether it's for the needs of school leavers, start-ups or companies in the region, support and assistance is diligently solicited and I am pleased to have been able to help with this for many years.

The classics: expressive adverts

2024-02-15T11:15:41+01:0026 March 2022|

For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade magazines and advertising journals still makes sense. Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in industry-specific newspapers or magazines they reach exactly the right addressees.

I design customised print ads for you with recognition value that stand out and are read.

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Portfolio

The QR code revival

2023-10-22T09:11:59+02:0024 March 2022|

The QR code (which stands for "Quick Response") was invented in Japan back in 1994 and led a shadowy existence for a long time until the coronavirus pandemic turned it into a currency for health and safety - from vaccination cards to digital menus.

In the meantime, scanning QR codes has become as natural as taking a selfie. The new way of displaying information has become a learned behaviour that consumers have become comfortable with. And so the square pixel box will still be with us when the pandemic is finally over.

And the code can do even more: it can contain links and thus becomes a kind of portal between the analogue and digital worlds. QR codes can not only store more information than normal barcodes, but also offer consumers a quick and effective way to get in touch with your company.

You can use a customised QR code with your contact information and have your data automatically entered into the address book after scanning. Or you can use the scan to link directly to your WhatsApp account! In this way, a QR code can create a seamless user experience and efficiently guide customers directly to the desired destination.

vh-crossmedia | QR code
vh-crossmedia | QR code

Consider adding a QR code to signage in your shop or to your business cards, flyers, posters or vehicle livery to help customers find out more about you. Perhaps you can link the code to a promotion or encourage your customers to contact you directly via WhatsApp about a specific offer.

If you need support in creating QR codes for your company, I will be happy to help!

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