Webdesign Archive - Page 2 of 10 - vh-crossmedia

Specific web design for different industries: what is important

vh-crossmedia2024-07-28T08:08:24+02:0022 July 2024|

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:

Target group analysis: Understand your potential customers exactly and their needs and expectations.
Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
Development of an appealing design: Unique design that effectively reflects your brand and message.
Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.

Additional services:

Consistent design and branding: Uniform appearance across all your online channels.
Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
Social media marketing: Effective use of social media to increase your reach and customer loyalty.

With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.

Detailed evaluation of some of the websites I have created for my clients:

Friends of Arenberg Castle Ruins e.V.

Fulfilled requirements:

Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Accessibility: The website is largely barrier-free and can be used by people with disabilities.

SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH

Fulfilled requirements:

Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Security: The website uses SSL encryption to protect user data.

Husqvarna Automower^® from Gartenwelt Frey

Fulfilled requirements:

Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.

Kommern High Game Park

Fulfilled requirements:

Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Society for the Conservation of Owls (EGE)

Fulfilled requirements:

Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep

Fulfilled requirements:

Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

Fresh on the net: SYMA

vh-crossmedia2024-05-08T16:16:20+02:0008 May 2024|

Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.

As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.

syma-immo.de

Fresh on the net: JoJo children's and youth centre

vh-crossmedia2024-05-03T21:03:14+02:0003 May 2024|

The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.

This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."

It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.

jojo-frechen.de

Tips & Tricks No. 20

vh-crossmedia2024-08-09T07:31:09+02:0022 March 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 tips on how I can help you shine with your website in the digital space

In today's digital world, creating a website is an art that balances aesthetics and functionality. From adapting to different devices to clearly communicating your brand message, every detail counts.

Here are nine practical tips to make sure your website not only looks great, but also achieves your goals. From usability to security, I'll show you how to make your online presence a success. And as an experienced graphic and web designer, I'm here to help you bring your vision to life.

Responsive design - a website that adapts
Your website should look and function well on all devices, whether desktop, tablet or smartphone. As a professional, I can ensure that your pages have a consistent and appealing appearance.
User-friendliness (usability) - easy to navigate
Clear and intuitive navigation makes it easier for your visitors to find their way around your website and find the information they need quickly. By designing user-friendly menus and buttons, I ensure that your content is easily accessible.
Load time optimisation - fast and responsive
As a web designer, I can ensure that your website not only loads quickly, but is also responsive. By optimising image sizes, minimising scripts and choosing an efficient hosting service, I ensure that your website offers a smooth experience even on slow internet connections.
Call-to-actions - clear calls to action
Guide your visitors with clear calls to action to carry out the desired actions, be it filling out a contact form, requesting a quote or purchasing a product.
Barrier-free design - accessibility for all
Your website should be accessible to everyone, regardless of any restrictions. Pay attention to clear contrasts, easy-to-read fonts and user-friendly navigation.
Search engine optimisation (SEO) - Visibility on Google & Co.
Ensure that your website is easily found in search engines such as Google by using relevant search terms and optimising your pages for search engines.
Integration of analysis tools - understand your visitors
Use analytics tools such as Matomo to understand your visitors' behaviour and adapt your website accordingly to increase conversions.
Security - protect your data
Your website should be secure in order to protect sensitive data and gain the trust of your visitors. As a web designer, the security of your website is important to me. I implement robust security measures to protect sensitive data and close potential security gaps. From regular security updates to implementing SSL certificates, I work to make your visitors feel safe and confident in your website.
Content that inspires - convincing content
Provide high quality and relevant content that engages and informs your visitors. Good content is crucial to keep your target group interested and encourage them to come back.

As an experienced graphic and web designer, I have the expertise and creative skills to translate your vision into a stunning website that incorporates all of the above tips. From conception to realisation, I'll be by your side to ensure your website is not only aesthetically pleasing, but also functions optimally and supports your goals. Contact me today to work together to create your unique online presence and strengthen your brand in the digital space.

Fresh on the net: Arenberg Castle Ruins Support Association

vh-crossmedia2024-03-15T15:23:40+01:0015 March 2024|

The Friends of Arenberg Castle Ruins e. V. has been working to preserve the tower and castle complex on the Aremberg in the Eifel since 2003 with almost 120 members. In cooperation with the owner of the site, Arenberg-Schleiden GmbH, the local community of Aremberg and many other institutions, the members of the association maintain the site and organise cultural and tourist events to bring the castle and its history closer to the public.

As a web designer, I am delighted to be able to help the local association with a new website to better present and support its commitment to the rich history of the Arenberg castle ruins. Let us take you on a journey of discovery and learn more about the fascinating history that makes this place a jewel of the past.

aremberg-burgruine.de

Fresh on the net: Health expert Luisa Bertelmann

vh-crossmedia2024-03-14T07:14:04+01:0011 March 2024|

It gave me great pleasure to Health expert Luisa Bertelmann not only with a new website, but also to encourage them on their path to self-employment and support them with my expertise in online marketing.

Luisa Bertelmann is an inspirational health manager and dedicated supporter of mums who are on their way to losing the baby pounds and leading a healthy, active life. For more than a decade, she has been guiding women to feel good in their bodies and achieve their feel-good weight. She also supports industry experts in finding or successfully developing their own paths to self-employment.

It was an exciting task to express Luisa's vision and expertise in the form of a professional website. Of course, corresponding posters and flyers were also created for the online offer to help her reach and inspire even more people.

health expert-luisabertelmann.com

Tips & Tricks No. 19

vh-crossmedia2024-08-09T07:31:29+02:0014 February 2024|

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

Interactive design: 9 questions on the integration of animations, hover effects and scroll animations

Why is interactive design important for the user experience (UX) of a website?
Interactive design improves user interaction and increases engagement by allowing visitors to actively interact with the website. This improves the overall user experience and increases the likelihood that visitors will stay on the website and return.
Which interactive elements can be integrated into the design of a website?
Interactive elements include animations, hover effects, scroll animations, interactive forms, clickable elements, drag-and-drop functions and much more. The choice depends on the objectives of the website and the needs of the users.

Volker Heupel | vh-crossmedia: Interactive design - interactive elements in web design

How can animations improve the user experience?
Animations can improve user guidance, attract attention, visualise information, provide feedback and create a fluid and engaging user experience.
What role do hover effects play in interactive design?
Hover effects allow users to see additional information when they interact with an element, for example by moving the mouse pointer over it. They can be used to emphasise navigation elements, display additional information or add visual effects.

How can scroll animations improve website interaction?
Scroll animations can help to present content on a website in an appealing way by bringing elements into view when scrolling, triggering animations or smoothing transitions between sections. This makes the user experience more dynamic and interesting.
Which best practices should be observed during integration?
Interactive elements should be subtle and not overwhelming, not affect the loading time of the website, be accessible and provide consistent feedback. They should also complement the overall design of the website and not distract from it.

How can you ensure that interactive elements work well on different devices and screen sizes?
It is important to design interactive elements responsively so that they work well on different devices and screen sizes. This requires thorough testing and adapting the elements to different resolutions and input methods.
How can interactive design help to strengthen the brand identity of a website?
By communicating brand values and characteristics in innovative ways, interactive elements can help to strengthen brand identity and improve the brand experience for users.

How does your website benefit from the integration of interactive elements?
Your website could benefit from interactive elements in that they can increase user engagement, strengthen brand awareness and improve conversion rates. By creating a dynamic and engaging user experience, you can communicate your message more effectively and achieve your goals. It is important to use interactive elements in a targeted way to meet the specific needs and objectives of the website.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!

Fresh on the net: The giant schnauzers from Römerwall

vh-crossmedia2024-02-17T12:30:54+01:0011 February 2024|

The new website for Giant Schnauzer from the RömerwallThe website of the dog breeder, a renowned kennel, is presented in the appropriate colours of black and white as well as warm shades of grey to reflect the professional and inviting atmosphere of the kennel and the noble colours of the majestic dog breed. The pages contain interesting texts that not only inform but also help to improve the page rank in the search engines. In addition, high-quality photos were selected to immerse visitors directly in the world of the impressive Giant Schnauzer. Useful cross-links have been added for easy navigation so that users can find the information they need quickly and easily. An integrated contact form makes it easier for interested parties to get in touch with the breeders.

The kennel attaches great importance to ensuring that its puppies grow up in a loving environment. They are therefore raised both indoors and in the garden and enjoy close contact with the family right from the start. This is the best possible way to prepare them for their future life as loyal companions. They are reared with the utmost care and before they move into their new home, we ensure that all requirements are met so that the new owners receive a dog that will bring them much joy.

The small but fine website is not only a visual enrichment, but also an effective tool for strengthening the online presence of the giant schnauzer from Römerwall and for addressing potential customers.

vom-roemerwall.de

Matomo: comprehensive web analytics for optimal performance

vh-crossmedia2024-02-10T17:25:21+01:0010 February 2024|

As a website operator, the use of web analytics software is crucial. It provides insights into user behaviour, helps with performance optimisation, enables target tracking and conversion optimisation, supports keyword analysis for better SEO and allows competitive analyses.

Matomo is my favourite open source web analytics platform. It provides website owners with detailed reports on website traffic, including visitor behaviour, referrers, conversions and more. Matomo offers similar features to Google Analytics, but is self-hosted, giving users full control over their data.

The main features of Matomo are

Data protectionMatomo emphasises data protection and data sovereignty. In contrast to Google Analytics, users can host the analysis data on their own servers and thus have full control over how data is collected, stored and used.
CustomisationUsers can customise Matomo to track specific metrics and events relevant to their websites or applications. This flexibility enables customised analytics reports to meet specific business needs.
Real-time reportingMatomo provides real-time reports that allow users to monitor website traffic in real time.
Open SourceAs open source software, Matomo allows users to inspect and modify the source code according to their requirements, which promotes transparency and security.
Data sovereigntyMatomo ensures that users have full ownership of their data, unlike some other analytics platforms where data ownership may be more ambiguous.
GDPR complianceMatomo offers features that help users comply with data protection regulations, such as anonymising IP addresses and providing options for users to opt out of tracking.
Plugins and extensionsMatomo has a thriving ecosystem of plugins and extensions that extend its functionality and allow users to integrate additional features or further customise their analytics configuration.

As a web designer, I not only offer the creation of appealing and functional websites, but also a comprehensive service that includes web analytics using Matomo. With Matomo, we can create customised analyses to help you continuously improve your website and increase the success of your online strategy. You retain full control over your data, and I offer you a long-term partnership to make your website successful.

With Matomo as part of our comprehensive web design solution, you can be sure that your website not only looks good, but is also effective and helps you achieve your goals. Let's work together to take your online presence to the next level!

AIDA in web design: proven strategy for more success

vh-crossmedia2024-07-22T12:01:49+02:0026 January 2024|

As a graphic and web designer, I am passionate about not only creating aesthetically pleasing websites, but also ensuring that they effectively engage my clients' target audience and motivate them to take action. With this in mind, I'd like to share a proven strategy that can help achieve just that: the AIDA principle.

A for Attention

The first step in designing a new website for you and your business is to grab the attention of visitors. Through thoughtful design with appealing graphics, clear typography and an inviting colour scheme, I want to ensure that visitors are immediately drawn to your website. Remember that first impressions are crucial - a well-designed homepage or an impressive hero banner can make all the difference.

I for Interest

Once you have captured the attention of your visitors, it is important to arouse their interest. We offer relevant content that addresses the needs and problems of your target group. Using engaging text and supporting images or videos to present your offer in an attractive way means that the better you understand and address your visitors' needs, the more likely they are to stay on your website and want to learn more.

D for Desire

Once we have aroused their interest, you want to increase their desire for your offer. Let's work together to show how your product or service can solve their problems or fulfil their needs. Let's use customer reviews, success stories or other forms of social proof to build trust and increase your visitors' desire. Let's convince them that your offer is exactly what they are looking for.

A for Action

The final step is the call to action. We place clear calls-to-action at strategic points on your website that encourage visitors to take the desired action - be it a purchase, filling out a contact form or subscribing to a newsletter. I design these CTAs for you to be eye-catching but not intrusive, making it easy for your visitors to take action.

By incorporating the AIDA principle into your web design, we can ensure that your website not only looks beautiful, but is also effective at attracting visitors, piquing their interest, increasing their desire and ultimately getting them to take the desired action. If you need further assistance in implementing this principle for your website, I would be happy to help.

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Web design

Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

9 tips on how I can help you shine with your website in the digital space

In today's digital world, creating a website is an art that balances aesthetics and functionality. From adapting to different devices to clearly communicating your brand message, every detail counts.

Interactive design: 9 questions on the integration of animations, hover effects and scroll animations

As a website operator, the use of web analytics software is crucial. It provides insights into user behaviour, helps with performance optimisation, enables target tracking and conversion optimisation, supports keyword analysis for better SEO and allows competitive analyses.

A for Attention

I for Interest

D for Desire

A for Action