Internetseiten

Fresh on the net: SYMA

2024-05-08T16:16:20+02:0008 May 2024|

Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.

As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: JoJo children's and youth centre

2024-05-03T21:03:14+02:0003 May 2024|

The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.

This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."

It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: Arenberg Castle Ruins Support Association

2024-03-15T15:23:40+01:0015 March 2024|

The Friends of Arenberg Castle Ruins e. V. has been working to preserve the tower and castle complex on the Aremberg in the Eifel since 2003 with almost 120 members. In cooperation with the owner of the site, Arenberg-Schleiden GmbH, the local community of Aremberg and many other institutions, the members of the association maintain the site and organise cultural and tourist events to bring the castle and its history closer to the public.

As a web designer, I am delighted to be able to help the local association with a new website to better present and support its commitment to the rich history of the Arenberg castle ruins. Let us take you on a journey of discovery and learn more about the fascinating history that makes this place a jewel of the past.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: Health expert Luisa Bertelmann

2025-09-21T12:29:39+02:0011 March 2024|

It gave me great pleasure to Health expert Luisa Bertelmann not only with a new website, but also to encourage them on their path to self-employment and support them with my expertise in online marketing.

Luisa Bertelmann is an inspirational health manager and dedicated supporter of mums who are on their way to losing the baby pounds and leading a healthy, active life. For more than a decade, she has been guiding women to feel good in their bodies and achieve their feel-good weight. She also supports industry experts in finding or successfully developing their own paths to self-employment.

It was an exciting task to express Luisa's vision and expertise in the form of a professional website. Of course, corresponding posters and flyers were also created for the online offer to help her reach and inspire even more people.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: The giant schnauzers from Römerwall

2024-02-17T12:30:54+01:0011 February 2024|

The new website for Giant Schnauzer from the RömerwallThe website of the dog breeder, a renowned kennel, is presented in the appropriate colours of black and white as well as warm shades of grey to reflect the professional and inviting atmosphere of the kennel and the noble colours of the majestic dog breed. The pages contain interesting texts that not only inform but also help to improve the page rank in the search engines. In addition, high-quality photos were selected to immerse visitors directly in the world of the impressive Giant Schnauzer. Useful cross-links have been added for easy navigation so that users can find the information they need quickly and easily. An integrated contact form makes it easier for interested parties to get in touch with the breeders.

The kennel attaches great importance to ensuring that its puppies grow up in a loving environment. They are therefore raised both indoors and in the garden and enjoy close contact with the family right from the start. This is the best possible way to prepare them for their future life as loyal companions. They are reared with the utmost care and before they move into their new home, we ensure that all requirements are met so that the new owners receive a dog that will bring them much joy.

The small but fine website is not only a visual enrichment, but also an effective tool for strengthening the online presence of the giant schnauzer from Römerwall and for addressing potential customers.

vh-crossmedia | Volker Heupel | References Webdesign

Matomo: comprehensive web analytics for optimal performance

2024-02-10T17:25:21+01:0010 February 2024|

As a website operator, the use of web analytics software is crucial. It provides insights into user behaviour, helps with performance optimisation, enables target tracking and conversion optimisation, supports keyword analysis for better SEO and allows competitive analyses.

Matomo is my favourite open source web analytics platform. It provides website owners with detailed reports on website traffic, including visitor behaviour, referrers, conversions and more. Matomo offers similar features to Google Analytics, but is self-hosted, giving users full control over their data.

The main features of Matomo are

  1. Data protectionMatomo emphasises data protection and data sovereignty. In contrast to Google Analytics, users can host the analysis data on their own servers and thus have full control over how data is collected, stored and used.
  2. CustomisationUsers can customise Matomo to track specific metrics and events relevant to their websites or applications. This flexibility enables customised analytics reports to meet specific business needs.
  3. Real-time reportingMatomo provides real-time reports that allow users to monitor website traffic in real time.
  4. Open SourceAs open source software, Matomo allows users to inspect and modify the source code according to their requirements, which promotes transparency and security.
  5. Data sovereigntyMatomo ensures that users have full ownership of their data, unlike some other analytics platforms where data ownership may be more ambiguous.
  6. GDPR complianceMatomo offers features that help users comply with data protection regulations, such as anonymising IP addresses and providing options for users to opt out of tracking.
  7. Plugins and extensionsMatomo has a thriving ecosystem of plugins and extensions that extend its functionality and allow users to integrate additional features or further customise their analytics configuration.

Web analytics software: with data to success

As a web designer, I not only offer the creation of appealing and functional websites, but also a comprehensive service that includes web analytics using Matomo. With Matomo, we can create customised analyses to help you continuously improve your website and increase the success of your online strategy. You retain full control over your data, and I offer you a long-term partnership to make your website successful.

With Matomo as part of our comprehensive web design solution, you can be sure that your website not only looks good, but is also effective and helps you achieve your goals. Let's work together to take your online presence to the next level!

AIDA in web design: proven strategy for more success

2024-07-22T12:01:49+02:0026 January 2024|

As a graphic and web designer, I am passionate about not only creating aesthetically pleasing websites, but also ensuring that they effectively engage my clients' target audience and motivate them to take action. With this in mind, I'd like to share a proven strategy that can help achieve just that: the AIDA principle.

A for Attention

vh-crossmedia | Volker Heupel - AIDA in web design: A proven strategy for more successThe first step in designing a new website for you and your business is to grab the attention of visitors. Through thoughtful design with appealing graphics, clear typography and an inviting colour scheme, I want to ensure that visitors are immediately drawn to your website. Remember that first impressions are crucial - a well-designed homepage or an impressive hero banner can make all the difference.

I for Interest

vh-crossmedia | Volker Heupel - AIDA in web design: A proven strategy for more successOnce you have captured the attention of your visitors, it is important to arouse their interest. We offer relevant content that addresses the needs and problems of your target group. Using engaging text and supporting images or videos to present your offer in an attractive way means that the better you understand and address your visitors' needs, the more likely they are to stay on your website and want to learn more.

D for Desire

vh-crossmedia | Volker Heupel - AIDA in web design: A proven strategy for more successOnce we have aroused their interest, you want to increase their desire for your offer. Let's work together to show how your product or service can solve their problems or fulfil their needs. Let's use customer reviews, success stories or other forms of social proof to build trust and increase your visitors' desire. Let's convince them that your offer is exactly what they are looking for.

A for Action

vh-crossmedia | Volker Heupel - AIDA in web design: A proven strategy for more successThe final step is the call to action. We place clear calls-to-action at strategic points on your website that encourage visitors to take the desired action - be it a purchase, filling out a contact form or subscribing to a newsletter. I design these CTAs for you to be eye-catching but not intrusive, making it easy for your visitors to take action.

By incorporating the AIDA principle into your web design, we can ensure that your website not only looks beautiful, but is also effective at attracting visitors, piquing their interest, increasing their desire and ultimately getting them to take the desired action. If you need further assistance in implementing this principle for your website, I would be happy to help.

Fresh on the net: Frey to the power of three!

2024-01-13T11:46:48+01:0013 January 2024|

For one of my most loyal customers I have successfully three customised landing pages which are specially designed for different product lines. These pages were specifically designed to optimally present the uniqueness and appeal of the respective devices. The design of the landing pages required a fine balance between a consistent design that emphasises the brand identity and an individual layout that highlights the uniqueness and appeal of the products. The key component is to skilfully integrate the brand guidelines and elements into the design, while leaving room for creative freedom to combine the best of both worlds:

The advantages of these customised landing pages are manifold. Firstly, they make it possible to address the target group precisely, as they provide the relevant information that potential customers are looking for. This leads to a higher conversion rate as visitors immediately find what they are looking for. Secondly, special attention was paid to optimising user-friendliness. The clear structure and appealing design ensure a pleasant user experience, which in turn increases the time spent on the pages. Thirdly, the landing pages are optimised for different screen sizes to ensure that they work optimally on all devices, be it desktop, tablet or smartphone.

For efficient navigation and an improved user experience, there is an additional top page with the function as a selection option for the three landing pages - also known as Splash page or hub page. It not only enables a clear and simple selection for visitors, but also contributes to a uniform design that strengthens the brand identity.

vh-crossmedia | Volker Heupel | References Webdesign

The benefits of this structure include ease of use, tracking of visitor behaviour, flexibility for future expansion and potential SEO improvements. The clear and intuitive navigation on the hub page ensures that visitors can easily find the information they are looking for, while also allowing for easy customisation for possible future additions to product lines.

  1. Centralised control: The top page acts as a central point of contact from which visitors can navigate to the various product lines. This enables a structured and targeted experience.
  2. User friendliness: The use of a selection option at the top makes it easy for visitors to select the desired product line. This contributes to improved user-friendliness.
  3. Standardised design: The top page can have a uniform design that reinforces the brand identity. From there, visitors can move seamlessly to the individual landing pages, creating a consistent overall image.
  4. Tracking and analyses: By using a central hub page, web designers can better track and analyse visitor behaviour. This enables a more detailed evaluation of which product lines are particularly popular or which page has the highest conversion rate.
  5. Flexibility for future expansions: If more product lines are added in the future, the top page can be easily customised to make room for the new options without having to redesign the entire website.
  6. SEO benefits: Using a hub page can help improve search engine optimisation by making the structure of the website clearer and linking the pages better together.

Fresh on the net: Sheep Breeders' Association

2023-11-17T14:36:18+01:0022 August 2023|

It was a pleasure to design the website for the Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep e.V. to undergo a comprehensive redesign. With a contemporary technical approach and a modern, fresh layout, I was able to help bring the pages up to date.

The Sheep Breeders' Association is a registered, non-profit organisation whose purpose is to preserve and promote the breeding of these two old domestic breeds in their original form. The organisation and all work and tasks are carried out on a voluntary basis.

I hope that the updated website will help to strengthen the online presence of the association and make a positive contribution to the presentation of the Zuchtverband für Ostpreußische Skudden und Rauhwollige Pommersche Landschafe e.V. in the digital space.

vh-crossmedia | Volker Heupel | References Webdesign

Fresh on the net: Dardenne Travel

2023-11-17T14:36:53+01:0015 August 2023|

For my long-standing customer, Dardenne TravelI was able to carry out a comprehensive website redesign to bring the online presence up to date with the latest technology. In developing the new design concept, I preserved the company's corporate design and integrated numerous images, graphics and texts from the previous pages. The result is a website that not only provides a familiar overview of the content and gives visitors a fresh look and feel, but also increases user-friendliness and is particularly mobile-friendly thanks to modern technologies.

Dardenne Reisen GmbH has been a successful family business based in Schleiden in the Eifel region for over six decades. As a "bus company with a satisfaction guarantee", the company has extensive experience in scheduled and touring services and works together with various providers. Special care was taken to ensure smooth navigation and quick access to information for all user groups on the website.

vh-crossmedia | Volker Heupel | References Webdesign

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