Google My Business is a free service from Google that allows companies to manage their profile on the Google search engine and on Google Maps. They can enter important information such as opening hours, address, telephone number, website URL and customer reviews. This enables potential customers to find information about the company quickly and easily.

Using Google My Business is important for businesses that have a local presence or receive customers at their physical location. By optimising their Google My Business profile, businesses can improve their local SEO by increasing their presence in local search results and generating more traffic to their website.

To create an optimal Google My Business profile, businesses should also ensure that their website is SEO friendly. A well-designed website that is tailored to the needs of the target audience and contains relevant keywords and content can help the website appear higher in search engine results. An effective web design can also help pique visitors' interest and motivate them to stay on the site longer and learn more about what the company has to offer. Together, Google My Business, SEO and web design can help businesses succeed in online marketing and attract more customers.