Digitisation in the field of graphic and web design refers to the process of converting analogue content or traditional design elements into digital formats. It involves transferring designs, images, texts or other media into a digital version that can be used on a computer or on the internet.

Digitisation enables graphic and web designers to create, edit and present their work on electronic devices. Instead of traditional tools such as pen and paper, designers can now use software and digital tools to realise their creative ideas.

In the field of graphic design, digitisation makes it possible to create and edit logos, illustrations, flyers or posters on the computer. Designers can use digital tools such as graphics programs to adapt and manipulate shapes, colours, fonts and other elements.

Digitalisation plays a central role in web design, as websites and online content are digital by nature. Graphic designers use digital tools to design the layout, colours, fonts and other visual aspects of a website. They can also incorporate digital media such as images, videos and animations to enhance the user experience.

Overall, digitalisation in graphic and web design enables faster and more efficient creation of designs as well as the adaptation and use of digital media. It has revolutionised the way designers work and present their work and driven the use of technology in these areas.