Usability refers to how easy and pleasant it is for people to interact with a website, app or other digital product. In the field of graphic and web design, user-friendliness means that the design and functionality are created in such a way that users can find and perform the desired information and actions quickly and intuitively.
An example of user-friendliness in graphic and web design is well-structured navigation. Let's imagine we visit an online shop website to search for specific products. A user-friendly navigation would display clear categories and sub-categories that allow us to easily navigate through the range. We can easily return to the main page or get to specific product pages without having to get lost in an obscure menu.
Another example is the use of legible text. If the text on a website is too small or illegible, this can affect the user experience. A user-friendly design uses appropriate font sizes and types to ensure that the information is easy to read without users having to strain their eyes.
The responsiveness of a design also plays a role in user-friendliness. A responsive website automatically adapts to different screen sizes, such as on a computer, tablet or smartphone. This ensures that the content remains clear and easily visible, regardless of which device the user is using to visit the website.
Overall, usability is about understanding the needs and expectations of users and involving them in the design process. A user-friendly design ensures that people can find the information they need quickly and move smoothly through the product, resulting in a positive and enjoyable user experience.
