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The Friends of Arenberg Castle Ruins e. V. has been working to preserve the tower and castle complex on the Aremberg in the Eifel since 2003 with almost 120 members. In cooperation with the owner of the site, Arenberg-Schleiden GmbH, the local community of Aremberg and many other institutions, the members of the association maintain the site and organise cultural and tourist events to bring the castle and its history closer to the public.

As a web designer, I am delighted to be able to help the local association with a new website to better present and support its commitment to the rich history of the Arenberg castle ruins. Let us take you on a journey of discovery and learn more about the fascinating history that makes this place a jewel of the past.

• aremberg-burgruine.de

It gave me great pleasure to Health expert Luisa Bertelmann not only with a new website, but also to encourage them on their path to self-employment and support them with my expertise in online marketing.

Luisa Bertelmann is an inspirational health manager and dedicated supporter of mums who are on their way to losing the baby pounds and leading a healthy, active life. For more than a decade, she has been guiding women to feel good in their bodies and achieve their feel-good weight. She also supports industry experts in finding or successfully developing their own paths to self-employment.

It was an exciting task to express Luisa's vision and expertise in the form of a professional website. Of course, corresponding posters and flyers were also created for the online offer to help her reach and inspire even more people.

For one of my most loyal customers I have successfully three customised landing pages which are specially designed for different product lines. These pages were specifically designed to optimally present the uniqueness and appeal of the respective devices. The design of the landing pages required a fine balance between a consistent design that emphasises the brand identity and an individual layout that highlights the uniqueness and appeal of the products. The key component is to skilfully integrate the brand guidelines and elements into the design, while leaving room for creative freedom to combine the best of both worlds:

The advantages of these customised landing pages are manifold. Firstly, they make it possible to address the target group precisely, as they provide the relevant information that potential customers are looking for. This leads to a higher conversion rate as visitors immediately find what they are looking for. Secondly, special attention was paid to optimising user-friendliness. The clear structure and appealing design ensure a pleasant user experience, which in turn increases the time spent on the pages. Thirdly, the landing pages are optimised for different screen sizes to ensure that they work optimally on all devices, be it desktop, tablet or smartphone.

For efficient navigation and an improved user experience, there is an additional top page with the function as a selection option for the three landing pages - also known as Splash page or hub page. It not only enables a clear and simple selection for visitors, but also contributes to a uniform design that strengthens the brand identity.

• frey-rasenroboter.de

The benefits of this structure include ease of use, tracking of visitor behaviour, flexibility for future expansion and potential SEO improvements. The clear and intuitive navigation on the hub page ensures that visitors can easily find the information they are looking for, while also allowing for easy customisation for possible future additions to product lines.

1. Centralised control: The top page acts as a central point of contact from which visitors can navigate to the various product lines. This enables a structured and targeted experience.
2. User friendliness: The use of a selection option at the top makes it easy for visitors to select the desired product line. This contributes to improved user-friendliness.
3. Standardised design: The top page can have a uniform design that reinforces the brand identity. From there, visitors can move seamlessly to the individual landing pages, creating a consistent overall image.
4. Tracking and analyses: By using a central hub page, web designers can better track and analyse visitor behaviour. This enables a more detailed evaluation of which product lines are particularly popular or which page has the highest conversion rate.
5. Flexibility for future expansions: If more product lines are added in the future, the top page can be easily customised to make room for the new options without having to redesign the entire website.
6. SEO benefits: Using a hub page can help improve search engine optimisation by making the structure of the website clearer and linking the pages better together.

It was a pleasure to design the website for the Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep e.V. to undergo a comprehensive redesign. With a contemporary technical approach and a modern, fresh layout, I was able to help bring the pages up to date.

The Sheep Breeders' Association is a registered, non-profit organisation whose purpose is to preserve and promote the breeding of these two old domestic breeds in their original form. The organisation and all work and tasks are carried out on a voluntary basis.

I hope that the updated website will help to strengthen the online presence of the association and make a positive contribution to the presentation of the Zuchtverband für Ostpreußische Skudden und Rauhwollige Pommersche Landschafe e.V. in the digital space.

• schafzuchtverband.de

For my long-standing customer, Dardenne TravelI was able to carry out a comprehensive website redesign to bring the online presence up to date with the latest technology. In developing the new design concept, I preserved the company's corporate design and integrated numerous images, graphics and texts from the previous pages. The result is a website that not only provides a familiar overview of the content and gives visitors a fresh look and feel, but also increases user-friendliness and is particularly mobile-friendly thanks to modern technologies.

Dardenne Reisen GmbH has been a successful family business based in Schleiden in the Eifel region for over six decades. As a "bus company with a satisfaction guarantee", the company has extensive experience in scheduled and touring services and works together with various providers. Special care was taken to ensure smooth navigation and quick access to information for all user groups on the website.

• dardenne-travel.com