With the many logos I've designed so far, one of the biggest challenges remains making it look (good). And although these word/figurative marks are always a combination of type and graphics, each logo should still be clearly distinguishable from others, remain flexible in its application and, in the best case, convey what it is about through its form. In co-operation with my clients, I always come up with interesting results that are functional and still put the name and idea of the company in the spotlight.
