For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still makes sense.

Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in sector-specific newspapers or magazines they reach exactly the right addressees.

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