PNG stands for "Portable Network Graphics" and is a file format for raster graphics. It was developed to offer an alternative to other common file formats such as JPEG and GIF and is often used in the field of graphic design and web design.
Compared to JPEG files, PNG files offer higher image quality and colour depth as well as support for transparent backgrounds. This makes PNG files a preferred choice for graphic designers who require high-quality images with a clear representation of details and colours.
In web design, PNG files are often used for graphics such as logos, icons and graphics with transparent backgrounds. Support for transparent backgrounds allows web designers to seamlessly integrate graphics into websites without displaying distracting edges or backgrounds.
Another advantage of PNG files in web design is their ability to be compressed. PNG files can be compressed without loss of quality, which leads to faster loading times of the website. A fast-loading website can help to improve user-friendliness and reduce the bounce rate.
To summarise, PNG is an important file format in the field of graphic design and web design. It offers high image quality, support for transparent backgrounds and compression capability, making it a favourite choice for designers who need high-quality and scalable graphics.