Business stationery" refers to all materials and media that a company uses to present its brand and identity. This usually includes business cards, stationery, envelopes, invoices, presentation folders, stamps and the like.
An appealing and uniform design of the business stationery is important to ensure a professional and consistent appearance. This is where graphic design comes into play, taking over the visual design of the business stationery. A uniform design with matching colours, fonts, graphics and images allows the company to implement its corporate identity and corporate design and thus strengthen its brand.
Corporate design describes the overall visual appearance of a company, which is made up of various design elements and distinguishes the company from others. A standardised corporate design is important in order to create recognition value and establish a strong brand identity.
To summarise, it can be said that the design of business stationery through graphic design and corporate design helps to present the identity and brand of a company in a professional and appealing way. A uniform design of the business stationery is an important part of a successful marketing strategy in order to stand out from the competition and gain the trust of customers.
