A landing page is a specially designed website that visitors are taken to when they click on a specific advert, banner or link. The main task of a landing page is to prompt the visitor to take a specific action, such as making a purchase, filling out a form or signing up for a newsletter.
Web design plays an important role in the creation of landing pages. An effective landing page should have a clear and appealing design that encourages the visitor to stay on the page and perform the desired action. The design should focus on the offer or action and not distract or confuse the visitor.
A landing page should generally be a special web page that is not part of the normal website. The content should be specific to the target audience and the desired action. An effective landing page should have clear and concise text that emphasises the benefits of the offer and motivates the visitor to take the desired action.
Overall, a landing page is an important component of online marketing and a valuable tool for increasing conversion rates. With an appealing web design and a clear focus on the desired action, a landing page can help to gain the visitor's trust and lead them to a successful conversion.
