The term "URL" stands for "Uniform Resource Locator" and refers to the address of a website on the Internet. It is the unique string of characters used to identify and access a specific website.

A URL normally consists of different parts:

  • Protocol: The protocol specifies how the information is exchanged between the browser and the web server. A common protocol is "http://" or "https://", where the "s" in "https://" stands for an encrypted connection.
  • Domain: The domain is the main part of the URL and identifies the specific web page or website, such as "www.vh-crossmedia.de".
  • Paths and files: After the domain, additional paths and files can be specified in the URL to reach certain pages or resources on the website, such as "/vh-crossmedia-blog/" for the blog area.

To summarise, the URL in web design is used to define and call up a unique address for a website. A well-designed URL can improve user-friendliness and help visitors to find the desired content quickly. For example, a descriptive and easy-to-remember URL such as "www.www.vh-crossmedia.de/referenzen/webdesign" can give the user clear information about where to look for web design references on the website.