News from vh-crossmedia
Completed projects and news from my work
Tips & Tricks No. 3
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Graphic design basics: Typography
Here is 9 x expertise on the topic of "typography" in graphic design:
- Fonts: Choosing the right fonts is crucial to achieving a visually appealing design.
- Legibility: The legibility of the font is crucial to ensure that the text can be easily read by the viewer.
- Scalability: The fonts should be scalable so that they look good in different sizes and resolutions.
- Alignment: The alignment of the text influences the visual balance and readability.
- Spacing: The spacing between letters and lines influences legibility and the visual hierarchy in the design.
- Colour: The colour of the font should be chosen carefully to achieve a visually appealing design.
- Font style: Choosing the right font style is important to improve the visual hierarchy in the design.
- Consistency: The font should be used consistently throughout the design in order to achieve a coherent design.
- Context: The font should be carefully placed in the context of the design to ensure that it works well and conveys its message effectively.
Personalisierte Mailings, die gezielt das Kundeninteresse wecken
Sprechen Sie Ihre Empfänger mit einer Mailing-Aktion persönlich und zielgerichtet an!
Werbe-E-Mails oder Newsletter werden nicht selten als Spam aussortiert, also wie erreichen Sie diese Kunden? Planen Sie gemeinsam mit mir ein gutes Kundenmailing und akquirieren Sie Neukunden oder steigern den Umsatz mit Bestandskunden. Diese Klassiker der Direktwerbung wie personalisierte Kundenmailings, Werbesendungen und Selfmailer, wecken das Kundeninteresse und richten sich direkt an den Empfänger.
Gerne unterstütze ich Sie bei der werbewirksamen Planung, Gestaltung und Durchführung!
Neu: professionelle Luftaufnahmen und Luftbilder per Drohne
Heben Sie mit uns ab! Unsere Drohnenflüge helfen Ihnen dabei, spannendes Bild- und Filmmaterial aus neuen und interessanten Perspektiven zu gewinnen.
Professional drone shots offer unique views from impressive heights. They make the view wide and unobstructed. At the same time, they capture dynamic moments at close range without interfering too much. They reveal astonishing details and deliver authentic impressions full of vibrancy.
Informieren Sie sich über mein neues Angebot: Professional drone recordings.
Ich freue mich auf Ihre Anfrage!
Tipps & Tricks Nr. 2
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What actually is SEO?
Here are 9 answers to this question:
- SEO stands for Search Engine Optimisation. It is a measure to improve the visibility of a website in the organic search results of search engines such as Google.
- The aim of SEO is to achieve a higher ranking in the search results through targeted optimisation of the content and technology of a website, thereby generating more traffic to the website.
- SEO includes a variety of techniques, such as optimising keywords, improving the page structure, increasing loading times, creating high-quality content and gaining backlinks.
- SEO is a long-term process and requires continuous monitoring and adaptation as search engine algorithms are constantly changing and new trends and technologies emerge.
- A well-executed SEO can have a very positive impact on business, as it means greater visibility and therefore a wider reach.
- In addition to organic search results, there are also paid search results, which are summarised under the term SEA (Search Engine Advertising).
- SEO is a complex topic that encompasses various aspects of website optimisation and requires a comprehensive understanding of technology, content, marketing and analysis.
- Many companies invest in SEO to increase their visibility in search engines and thus drive more traffic and potential customers to their website.
- Successful SEO strategies require an in-depth understanding of the target group, the competition and the search engine algorithms in order to be able to take targeted measures.
Green, green, green ...
... are many of my clients. For the 2020 local elections, I was able to support the local Green organisations from Adenau am Nürburgring, Mechernich and Bad Münstereifel with various advertising materials.
Mehr Platz für Sie und mich!
In meinem neuen Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
New on the net: René Albert | Fire Artistry
For many years, René Albert has been thrilling audiences as a juggler and fire artist with dynamic fire artistry and innovative light juggling. Time to showcase these very special show acts with a new website. And of course there was also a new logo to match.
More than just a service area ...
Since 1993, the staff at Rasthof "Zur Schneifel" have been ready to delight customers every day with regional home-style cooking in the à la carte restaurant or in the bakery-bistro area with honest cookery. A wide range of services for lorries and vehicles and their drivers in the petrol station and shop area complete the offer. Time to adapt the website, which has not been updated since the 1990s, to the quality of the company - with a new design and practical features. I wish you continued success with myrasthof.com!
The future starts now!
The independent Mayoral candidate Anette Winkler would like to bring all her life, professional and administrative experience to the local election campaign and be directly active again as mayor - for the benefit of the people who live in the municipality of Aldenhoven. I hope the new website will help her in this endeavour and I wish her every success!
Tips & Tricks No. 1
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises good branding?
"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.
Here are 9 recommendations for good branding of your brand:
- Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.
- Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.
- Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.
- Brand message: Your brand message should be clear and memorable to communicate your brand's identity.
- Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.
- Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.
- Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.
- Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.
- Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
