News from vh-crossmedia
Completed projects and news from my work
Green, green, green ...
... are many of my clients. For the 2020 local elections, I was able to support the local Green organisations from Adenau am Nürburgring, Mechernich and Bad Münstereifel with various advertising materials.
Mehr Platz für Sie und mich!
In meinem neuen Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
New on the net: René Albert | Fire Artistry
For many years, René Albert has been thrilling audiences as a juggler and fire artist with dynamic fire artistry and innovative light juggling. Time to showcase these very special show acts with a new website. And of course there was also a new logo to match.
More than just a service area ...
Since 1993, the staff at Rasthof "Zur Schneifel" have been ready to delight customers every day with regional home-style cooking in the à la carte restaurant or in the bakery-bistro area with honest cookery. A wide range of services for lorries and vehicles and their drivers in the petrol station and shop area complete the offer. Time to adapt the website, which has not been updated since the 1990s, to the quality of the company - with a new design and practical features. I wish you continued success with myrasthof.com!
The future starts now!
The independent Mayoral candidate Anette Winkler would like to bring all her life, professional and administrative experience to the local election campaign and be directly active again as mayor - for the benefit of the people who live in the municipality of Aldenhoven. I hope the new website will help her in this endeavour and I wish her every success!
Tips & Tricks No. 1
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises good branding?
"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.
Here are 9 recommendations for good branding of your brand:
- Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.
- Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.
- Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.
- Brand message: Your brand message should be clear and memorable to communicate your brand's identity.
- Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.
- Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.
- Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.
- Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.
- Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.
Machen Sie das Beste aus der Corona-Krise!
Sie arbeiten im Homeoffice oder die Aktivitäten Ihres Unternehmens sind durch die Quarantäne heruntergefahren? Machen Sie das Beste aus der aktuellen Situation und nutzen Sie die Zeit, um neue Ideen für Ihr Unternehmen zu entwickeln!
Wie oft wird die Eigenwerbung im hektischen Tagesgeschäft vernachlässigt und zu wenig Zeit dafür aufgewendet. Jetzt heißt es, die erzwungene Ruhe produktiv zu nutzen:
- Freigewordene Zeitkapazitäten kann man nutzen, um sich gegenüber reaktionsschwachen Mitbewerbern einen Wettbewerbsvorteil zu verschaffen und für neue Herausforderungen bestmöglich gerüstet zu sein, wenn die derzeitige Situation überstanden ist.
- Fragen Sie nach meinen Ideen und Maßnahmen für die Erhöhung der Sichtbarkeit im Web, um die Kundentreue zu erhalten.
- Die Aktualisierung Ihrer Website oder die Optimierung der Online- und Offline-Werbung sind wichtige Aufgaben, um schnellstmöglich wieder voll durchzustarten.
Ich bin selbstverständlich auch in Krisenzeiten für Sie da und stehe weiterhin mit kreativen Ideen und technischem Know How für Ihre Anliegen zur Verfügung. Auch wenn die Situation nicht einfach ist – es wird weiter gehen.
Lassen Sie uns gemeinsam etwas für die Zukunft tun!
Start of the gardening season
For many years I have had the honour of Michael Müller GmbH to get their customers excited about the start of the gardening season. The matching special show was advertised with an information leaflet and personalised mailings.
Blitz Blank refreshed!
For more than 100 years Blitz Blank in the service of cleanliness. At this age, it's not a bad idea to treat yourself to a makeover, so the website of Berlin's oldest commercial cleaning company shines in new splendour.
Garden technology with a system: nextgarden
The newly founded company nextgarden in Höhr-Grenzhausen serves all areas of "smart gardening": robotic lawnmowers, battery-powered devices and irrigation. Customers not only receive individual devices, but also modern, harmonised solutions from a single source with a contact person and on-site service. I am delighted to be able to contribute to a successful start with the striking word-image brand and the visually linked icons.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.