News from vh-crossmedia
Completed projects and news from my work
The future starts now!
The independent Mayoral candidate Anette Winkler would like to bring all her life, professional and administrative experience to the local election campaign and be directly active again as mayor - for the benefit of the people who live in the municipality of Aldenhoven. I hope the new website will help her in this endeavour and I wish her every success!
Tips & Tricks No. 1
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises good branding?
"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.
Here are 9 recommendations for good branding of your brand:
- Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.
- Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.
- Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.
- Brand message: Your brand message should be clear and memorable to communicate your brand's identity.
- Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.
- Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.
- Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.
- Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.
- Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.
Machen Sie das Beste aus der Corona-Krise!
Sie arbeiten im Homeoffice oder die Aktivitäten Ihres Unternehmens sind durch die Quarantäne heruntergefahren? Machen Sie das Beste aus der aktuellen Situation und nutzen Sie die Zeit, um neue Ideen für Ihr Unternehmen zu entwickeln!
Wie oft wird die Eigenwerbung im hektischen Tagesgeschäft vernachlässigt und zu wenig Zeit dafür aufgewendet. Jetzt heißt es, die erzwungene Ruhe produktiv zu nutzen:
- Freigewordene Zeitkapazitäten kann man nutzen, um sich gegenüber reaktionsschwachen Mitbewerbern einen Wettbewerbsvorteil zu verschaffen und für neue Herausforderungen bestmöglich gerüstet zu sein, wenn die derzeitige Situation überstanden ist.
- Fragen Sie nach meinen Ideen und Maßnahmen für die Erhöhung der Sichtbarkeit im Web, um die Kundentreue zu erhalten.
- Die Aktualisierung Ihrer Website oder die Optimierung der Online- und Offline-Werbung sind wichtige Aufgaben, um schnellstmöglich wieder voll durchzustarten.
Ich bin selbstverständlich auch in Krisenzeiten für Sie da und stehe weiterhin mit kreativen Ideen und technischem Know How für Ihre Anliegen zur Verfügung. Auch wenn die Situation nicht einfach ist – es wird weiter gehen.
Lassen Sie uns gemeinsam etwas für die Zukunft tun!
Start of the gardening season
For many years I have had the honour of Michael Müller GmbH to get their customers excited about the start of the gardening season. The matching special show was advertised with an information leaflet and personalised mailings.
Blitz Blank refreshed!
For more than 100 years Blitz Blank in the service of cleanliness. At this age, it's not a bad idea to treat yourself to a makeover, so the website of Berlin's oldest commercial cleaning company shines in new splendour.
Garden technology with a system: nextgarden
The newly founded company nextgarden in Höhr-Grenzhausen serves all areas of "smart gardening": robotic lawnmowers, battery-powered devices and irrigation. Customers not only receive individual devices, but also modern, harmonised solutions from a single source with a contact person and on-site service. I am delighted to be able to contribute to a successful start with the striking word-image brand and the visually linked icons.
Winterpause
vh-crossmedia hält Winterschlaf von Montag, den 23.12.2019 bis einschließlich Freitag, den 03.01.2020.
Diese Gelegenheit möchte ich auch nutzen, um mich herzlich für die gute Zusammenarbeit und das entgegengebrachte Vertrauen zu bedanken.
Ich wünsche ein frohes Weihnachtsfest und ein glückliches, erfolgreiches neues Jahr mit vielen neuen Ideen.
Calendar variety 2020
In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.
Honey labels - as individual as the product
The honey of the Eifel bee - the natural product produced with love and sustainability at the Mühlenberg apiary - was given attractive and modern labelling by me. The professionally designed label sets the product apart from the competition and is sure to appeal to customers' tastes.
New online: Equal Care Day 2020
Equal Care Day is an initiative that calls on people, organisations and institutions internationally to organise and celebrate a day of action that draws attention to the lack of appreciation and unfair distribution of care work. Together with flextorate I am pleased to contribute to raising awareness of the fact that care work and care are all too often poorly or not at all rewarded in our society with the help of a comprehensive redesign of the website.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
